Ukukhangisa OkuqukethweI-Marketing Infographics

Izibalo Zokuthengisa Zokuqukethwe kwe-B2B

I-Elite Content Marketer uthuthukise i-athikili ebanzi ngendlela emangalisayo Izibalo Zokumaketha Okuqukethwe ukuthi wonke amabhizinisi kufanele agaye. Alikho iklayenti esingakufaki ukumaketha okuqukethwe njengengxenye yesu lalo lonke lokumaketha.

Iqiniso liwukuthi abathengi, ikakhulukazi ibhizinisi-to-ibhizinisi (B2B) abathengi, bacwaninga ngezinkinga, izixazululo, nabahlinzeki bezisombululo. Ilabhulali yokuqukethwe oyithuthukisayo kufanele isetshenziselwe ukunikeza yonke imininingwane edingekayo ukuze ubanikeze impendulo kanye nokuhlukanisa imikhiqizo noma amasevisi akho ohlelweni.

Nazi Izibalo Ezingukhiye Ezingu-18 Ezihlotshaniswa Nokumaketha Okuqukethwe kwe-B2B

Ake sibheke ezinye izibalo zokumaketha zokuqukethwe kwe-B2B ukuze sikusize wenze isinqumo unolwazi.

  1. Ezinyangeni ezingu-12 ezidlule, u-86% wabakhangisi be-B2B babika ngokudala ukuqwashisa ngomkhiqizo, u-79% ufundise izethameli zabo, futhi u-75% wakhe ukwethembeka/ukwethenjwa.
  2. Abakhangisi bokuqukethwe be-B2B abaphumelelayo bhala isu labo futhi baqinisekise ukuthi lihambisana nezinhloso zabo zebhizinisi kanye nezithameli eziqondiwe. Ngaphezu kwalokho, ama-44% alaba badlali abahamba phambili basebenza njengeqembu elimaphakathi lokumaketha okuqukethwe elisebenza kuyo yonke inhlangano.
  3. U-32% wabakhangisi be-B2B awunabo umuntu wesikhathi esigcwele ozinikele ekukhangiseni okuqukethwe. Nokho isibalo sehle safinyelela ku-13% kubadlali abenze kahle. Ukuze ubone ukumaketha kokuqukethwe kuthela izithelo, udinga ithimba elizinikele ukuze lizinikele.
  4. Kunjalo, unganikeza usizo lwangaphandle ukuze ugcwalise igebe kusethi yakho yamakhono. Ukudalwa kokuqukethwe kuwumsebenzi wokumaketha okuqukethwe okhishwe kakhulu, futhi u-84% wabaphenduli kungenzeka bakunikeze ngaphandle.
  5. Uma kukhulunywa ngezixhumanisi, u-93% wokuqukethwe kwe-B2B ugcina uheha izixhumanisi zangaphandle eziyiziro.
  6. Ekuhlaziyeni ama-athikili angaphezu kuka-52,892 B2B ngo BuzzSumo, 73.99% wezingcezu zokuqukethwe (okungukuthi izindatshana ezingama-39,136) bezingaphansi kwamagama ayi-1000. Kodwa-ke, lawo mazwi aphakathi kwe-1000 kuya ku-3000 avame ukukhiqiza amaphuzu aphezulu ahlala eluhlaza, ukusebenzelana komphakathi, nama-backlinks.
  7. Ungangeza okuhlukahlukene ngokudala okuqukethwe kwevidiyo futhi. Ucwaningo lwezobuchwepheshe Kutholwe abathengi be-B2B U-53% wabaphenduli bathole amavidiyo njengawusizo kakhulu. Kungenzeka futhi ukuthi babelane ngazo.
  8. Esikhundleni sokudala imibhalo yevidiyo kusukela ekuqaleni, unga sebenzisa kabusha izingcezu ezikhona. Kuyisu elidumile phakathi kwabakhangisi njengoba longa isikhathi nemali.
  9. Uma kukhulunywa ngesu lokumaketha okuqukethwe, u-88% wabakhangisi be-B2B abaphumelele kakhulu babeka phambili izidingo zolwazi zezethameli zabo kunomlayezo wokuthengisa/wokukhangisa wenhlangano yabo.
  10. Uma ungumuntu Inkampani ye-SaaS, udinga ukwenza okuqukethwe kuzo zonke izigaba zohambo lwekhasimende. Udinga ukucabangela ukuthi yikuphi okuqukethwe yisithiyo sokukhula okungadambisa, njengokuthi UJimmy Daly wakubeka, futhi adale phansi kwefaneli okuqukethwe ukuvimbela ukwehla.
  11. Amasheya aqinisekile omphakathi kanye nezixhumanisi kunzima ukuzithola ngenxa yokudalwa kokuqukethwe okubanzi. Kodwa inkundla yezokuxhumana kanye newebhusayithi/ibhulogi yenhlangano yiziteshi eziphezulu zokusabalalisa okuqukethwe okuphilayo. I-imeyili ilandela eduze.
  12. U-46% wabakhangisi bokuqukethwe be-B2B abenza kahle kakhulu bakhulisa ubudlelwano bokuthonya/imidiya (uma kuqhathaniswa no-34% uwonke) kanye no-63% wokuthunyelwe kwezivakashi ekushicilelweni kwezinkampani zangaphandle (vs. 48%). Ngizikhulisele amawebhusayithi (okuhlanganisa ITIYE futhi lo owufundayo) ngokuthunyelwe kwezivakashi futhi ngingakuncoma.
  13. Ungakwazi futhi ukunikeza ukusatshalaliswa okukhokhelwayo isithombe. Itholwe yi-84% yabaphenduli abahlolwe yi-CMI. Kulabo abasebenzisa ukusatshalaliswa okukhokhelwayo, ama-72% asebenzisa umphakathi okhokhelwayo. Ngakho ungakwazi ukuyidubula.
  14. Udinga ukufaka ama-metrics ukuze ulinganise impumelelo yokuqukethwe kwakho futhi uqinisekise ukuthi kunikeza i-ROI enhle. Amashadi Okuthengisa akuthola lokho U-69% wezinhlangano ze-B2B uzogxila ekulinganiseni nasekuhlaziyeni ngo-2020.
  15. Kubamakethi abangu-80% be-B2B abasebenzisa amamethrikhi ukukala ukusebenza kokuqukethwe, abangu-59% benza umsebenzi omuhle kakhulu noma ovelele ekuboniseni i-ROI.
  16. Uma usazokala imizamo yakho yokumaketha okuqukethwe, bese uqala ngokuqonda 
    amamethrikhi aphezulu ayi-10 alandelelwa kakhulu e-Google Analytics lapha. Ungaphinda uqale ngokuzibandakanya kwe-imeyili njengoba idlula ama-metrics wethrekhi yabakhangisi be-B2B.
  17. Nakuba ngaphezu kwama-40% ezinhlangano ze-B2B zikhona okungenzeka ukuthi utshale isikhathi kanye nemali ENINGI ekukhangiseni okuqukethwe ngo-2020, okuhamba phambili kwabo akulona inani. U-48% wabakhangisi bokuqukethwe be-B2B bazogxila kwikhwalithi yababukeli babo nokuguqulwa.
  18. Izindaba ezinhle ukuthi ngisho nezinhlangano ezinkulu ze-B2B eziphumelelayo ngokumaketha okuqukethwe azinaso isabelomali sesigidi samadola. U-36% wabakhangisi abahloliwe babika isabelomali sonyaka esingaphansi kuka-$100,000. Isabelomali esimaphakathi sonyaka sifika ku-$185,000 kubo bonke abaphendulayo nokho, kuthatha cishe u-$272,000 ngisho nenhlangano encane ukubika impumelelo yokuthengisa okuqukethwe.

I-Elite Content Marketer ngokubambisana ne Isigqi Sezithombe ukuhlanganisa izibalo ezibalulekile kusuka ku-athikili yabo kule infographic:

okuqukethwe okunomthelela we-covid 19 b2b
amasu okuthengisa okuqukethwe okuphezulu kwe-b2b
ukumaketha kokuqukethwe kwe-social media b2b

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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