Isu Lakho le-B2B Kufanele Lifake I-Ecommerce
Ubuwazi ukuthi sengeze i-a isitolo sezinsizakalo ku-Martech? Asiyikhuthazi kakhulu (okwamanje) njengoba siqhubeka nokudlala, kodwa sibona izinkampani eziningi ezifuna nje ukwenza amanani angaphambili futhi ezingafisi ukusebenzisana ngokuqondile nethimba labadayisi ukuze zibhalisele umkhiqizo noma isevisi. Yingakho sakhe le ngxenye yesayithi yethu futhi siqhubeka nokwengeza imikhiqizo namasevisi - kusuka ukuhlolwa kwe-infographics.
Njengoba okuhlangenwe nakho kokuthenga kwe-eCommerce kanye ne-omnichannel kukhuphukela ku-B2C, kuzofana nokuthenga kwabathengi. Njengoba abathengi be-B2B nabasebenzi bokuthenga bengabathengi ezimpilweni zabo zomuntu siqu, ukulindela izinkundla zokuthenga zedijithali ezifundisayo, okulula ukuzizulazula kusebenza kakhulu ekuthengeni uxhaxha lwezimoto zezinkampani njengoba kwenza eku-odeni izicathulo ezintsha.
Sabikezela wonke amabhizinisi angaba yibhizinisi le-eCommerce... kodwa akuthina sodwa! I-Accenture Interactive yenza inhlolovo ochwepheshe bezinga eliphezulu bedijithali ne-eCommerce ezinhlanganweni ezinkulu ze-B2B ukuze baqonde isimo sengqondo esishintshayo ekuthengeni ku-inthanethi.
- Inani labathengi be-B2B abathenga izimpahla ku-inthanethi likhuphuke lisuka ku-57% ngo-2013 laya ku-68% ngo-2014.
- I-86% yezinhlangano ze-B2B manje zinikeza izinketho zokuthenga ku-inthanethi.
- I-50% kuphela yezinhlangano ze-B2B ezithola ngaphezu kwengxenye yeshumi yemali yazo engenayo ekuthengisweni kwe-inthanethi.
Isihluthulelo esisodwa salokhu esisibonile ukuthi izivakashi ze-B2B azifuni ukukhokha kusengaphambili zisebenzisa ikhadi lesikweletu kulokhu kuhlanganyela okukhulu. Lokho akuyona inkinga manje njengoba sinikeze amasu okukhokha amaningi, okuhlanganisa nama-invoyisi.