Isimo Samanje se-B2B Marketing Automation

ukumaketha okuzenzakalelayo ukukhula 2015

Izimali ze- Ukuzenzekelayo kokumaketha kwe-B2B amasistimu akhuphule ama-60% aya ku- $ 1.2 Billion ngo-2014, uma kuqhathaniswa nokwenyuka okungu-50% ngonyaka owedlule. Eminyakeni engu-5 eyedlule, imboni ikhule ngokuphindwe ka-11 njengoba izinkampani ziqhubeka nokuthola inani kuzinto ezisemqoka ezenziwa ukumaketha okuzenzakalelayo.

Njengoba imboni ikhula ngokushesha, i izisekelo zesikhulumi esikhulu sokuzenzekelayo sokumaketha kuvunyelwane kahle kakhulu futhi izindlela ezinhle kakhulu zokumaketha okuzenzakalelayo kokuqalisa futhi uqhubeke nokuqinisa.

Lokhu infographic kusuka Uberflip, I-Marketing Automation Revolution, Ihlinzeka ngesifinyezo esihle sesimo samanje semboni ye-B2B Marketing Automation.

Izinzuzo ezi-5 eziphezulu ze-B2B Marketing Automation

  1. Ukwandiswa kwesizukulwane sokuhola
  2. Ithemba elingcono nokuqondiswa okuholayo
  3. Khulisa ukusebenza kahle
  4. Inqubo yokuthuthukiswa kokuhola phambili, ukukhulisa nokusabalalisa
  5. Ikhwalithi yokuhola eyenziwe ngcono

Bangu-8% kuphela abathengisi abasemazingeni aphezulu be-B2B abathi imizamo yabo yokumaketha ayisebenzanga - futhi ngizimisele ukubheja ukuthi lokhu akubanga ngenxa yesixazululo, kodwa kungenxa yokusebenzisa. Lezi yizinhlelo eziyinkimbinkimbi ezinezingxenye eziningi ezihambayo ezidinga isu elihle nokuqukethwe ukuzishayela. Ngicabanga ukuthi izinkampani eziningi kakhulu zigxile kwimiphumela yokuthengisa ezikhuthazwa yizinkundla futhi azigxili ngokwanele kwizinsizakusebenza nesikhathi okuthathe ukufika lapho.

Isimo se-B2B Marketing Automation

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