Isimo Samanje se-B2B Marketing Automation
Imali engenayo ye Ukuzenzekelayo kokumaketha kwe-B2B izinhlelo zikhuphuke ngo-60% zaya ku-$1.2 Billion ngo-2014, uma kuqhathaniswa nokunyuka ngo-50% ngonyaka odlule. Eminyakeni engu-5 edlule, imboni ikhule ngokuphindwe kayi-11 njengoba izinkampani ziqhubeka nokuthola inani lezici ezibalulekile ezinikezwa yi-automation yokuthengisa.
Njengoba imboni ikhula ngokushesha, i izisekelo zesikhulumi esihle sokumaketha esizenzakalelayo bavumelana kakhulu futhi izinqubo ezingcono kakhulu zokuqaliswa kokuzenzakalela kokumaketha futhi uqhubeke nokuqina.
Le infographic evela ku-Uberflip, I-Marketing Automation Revolution, inikeza isifinyezo esihle sesimo samanje semboni ye-B2B Marketing Automation.
Izinzuzo Eziphezulu Ezi-5 Ze-B2B Marketing Automation
- Ukwanda kwesizukulwane sokuhola
- Ithemba elingcono kanye nokuqonda okuholayo
- Ukwandisa ukusebenza kahle
- Ukuthola amaphuzu okuhola okuthuthukisiwe, ukukhuliswa kanye nenqubo yokusabalalisa
- Ikhwalithi yokuhola ethuthukisiwe
Amaphesenti angu-8 kuphela abamakethi bezinga eliphezulu be-B2B abathi imizamo yabo yokumaketha ezishintshayo ayiphumelelanga - futhi ngingazimisela ukubheja ukuthi lokhu akubangelwa yisixazululo, kodwa kungenxa yokuqaliswa. Lezi yizinhlelo eziyinkimbinkimbi ezinezingxenye eziningi ezihambayo ezidinga isu elihle nokuqukethwe ukuzishayela. Ngicabanga ukuthi izinkampani eziningi kakhulu zigxila emiphumeleni yokuthengisa izinkundla eziyithuthukisayo futhi azigxili ngokwanele ezinsizeni nesikhathi esisithathile ukuze zifike lapho.