Uhlelo Olunamaphuzu Ama-4 Lokuguqula Amakhasimende Akho E-B2B abe Abavangeli Bamagama

Umshumayeli Wevangeli

Ukube ubuchitha ubusuku edolobheni ongakaze uvakashele kulo phambilini futhi ube nezincomo ezimbili zokudlela, eyodwa evela enkulisa yamahhotela kanti eyodwa ivela kumngani, mhlawumbe ubungalandela iseluleko somngani wakho. Imvamisa sithola imibono yabantu esibaziyo futhi esiyithandayo ethembekile kunesincomo somuntu ongamazi - kulungile imvelo yomuntu

Kungakho futhi imikhiqizo yebhizinisi-kuya-kubathengi (i-B2C) itshala imali kumikhankaso yokuthonya - izincomo ezinobungani ziyithuluzi lokukhangisa elinamandla amakhulu. Isebenza ngaleyo ndlela emhlabeni webhizinisi-kuya-kubhizinisi (B2B) futhi. Ezinsukwini zakudala, abathengi abangahle babexhumana nomthengisi, bafunde ucwaningo lwemboni noma balande incwajana yokuthengisa. Manje babheka ontanga futhi cishe 95 amaphesenti funda izibuyekezo eziku-inthanethi. 

Njengoba amakhasimende akho e-B2B ethatha izinyathelo eziningi ngaphambi kokuthi bake bakhulume nomthengisi, kungumsebenzi wokumaketha ukukhulisa ukuhola phezulu komsele wokuthengisa ngendlela ephumelela kakhulu. Futhi ithuluzi lokukhangisa elisebenza kahle kakhulu ngabashumayeli bevangeli lomkhiqizo - amakhasimende abawuthandayo umkhiqizo wakho futhi azimisele ukwabelana ngolwazi lwabo nontanga. Nalu uhlelo lokukusiza ukudala ibutho labashumayeli bevangeli lomkhiqizo:

Isinyathelo 1: Gxila empumelelweni yamakhasimende

Ekupheleni kosuku, amakhasimende e-B2B ayawuthanda umkhiqizo wakho ngoba ubasiza baphumelele emsebenzini. Ngakho-ke, ukudala abavangeli bohlobo, yenza impumelelo yamakhasimende ibe yinjongo yakho yokuqala. Kufanele kube yingxenye yenkambiso yenkampani yakho, futhi wonke umsebenzi kuyo yonke indima kufanele aqonde ukuthi inhloso yakho enkulu ukusiza amakhasimende aphumelele. 

Elinye iphuzu okufanele likhunjulwe ukuthi lokho okulinganiswayo yilokho okwenziwayo, ngakho-ke yenza impumelelo yamakhasimende ibe yimethrikhi ebalulekile yokusebenza kwabasebenzi ngokulinganisa abasebenzi ekugcineni. Ukusiza amakhasimende ukuxazulula inkinga (ukwesekwa kwamakhasimende) nokuthola amathuba e-upsell (ukuthengisa) kubalulekile, kepha konke kufanele kuhambisane emuva nenhloso enkulu yokuphumelela kwamakhasimende. 

Isinyathelo 2: Khulumisanani kusenesikhathi futhi kaningi

Ukuxhumana kwamakhasimende kubalulekile kuzo zonke izigaba zobudlelwano, kepha kungumbono omuhle ukusetha indinganiso ngosuku lokuqala, njengewindi lamahora angama-24 ukuze ithimba lempumelelo lamakhasimende lifinyelele lapho kufika amakhasimende amasha. Ukuxhumana kwasekuqaleni kubeka ithoni futhi kukhombise ukuzibophezela kwakho empumelelweni yekhasimende elisha. 

Kuyalulekwa futhi ukusetha amaphoyinti okuthinta ajwayelekile ukuze uqiniseke ukuthi uyakuqonda okubaluleke kakhulu nezinhloso zekhasimende, ezizoshintsha ngokuhamba kwesikhathi. Ukuxhumana njalo kuqinisekisa ukuthi iqembu lakho lihlala lisesikhathini ngezinhloso zamakhasimende, futhi lingakunika futhi isexwayiso sangaphambi kwesikhathi ngenkinga evelayo ukuze ukwazi ukuyilungisa futhi ugcine ubuhlobo busendleleni. 

Isinyathelo 3: Qiniseka ukuthi AmaKhasimende Aphumelela kanye Namaqembu Wokuthengisa Asebenzisana

Uma kungenzeka, thinta iqembu lakho lokuthengisa lilethe iqembu lempumelelo lamakhasimende etafuleni ngaphambi kokuvala isivumelwano. Kuyindlela enhle yokukhombisa ukuzibophezela kwakho empumelelweni yamakhasimende, futhi kunikeza iqembu lempumelelo lamakhasimende ithuba lokusungula ubudlelwano ngaphambi kokuvela kwezinkinga ezithile. 

Enye inzuzo yokusebenza ngokubambisana kwamakhasimende okuthengisa namakhasimende ukuthi ithola wonke umuntu ekhasini elifanayo maqondana nokulindelwe kwamakhasimende futhi inika wonke umuntu ithuba lokulinganisa izinga lokusekelwa ikhasimende elisha elizolidinga ukuze lisetshenziswe ngempumelelo. I-handoff ebushelelezi ibalulekile empumelelweni yamakhasimende - kanye nobudlelwano bangaphakathi. 

Isinyathelo 4: Uma Wenza Iphutha, Xolisa futhi Ulungise

Akekho umuntu ophelele, futhi kungekudala, iqembu lakho lizokwenza iphutha elithinta ikhasimende. Indlela oyiphatha ngayo izotshela ikhasimende okuningi ngokuzibophezela kwakho empumelelweni yalo. Abasebenzi kufanele babambisane namaphutha, baxolise futhi bagxile ekuxazululeni inkinga kunokuhlehlisa ukusolwa noma ukuzivikela. 

Ukuxhumana kwamakhasimende njalo kufanele kukunikeze ithuba lokubhekana nezinkinga ngaphambi kokuba zibe sesidlangalaleni. Kepha uma uthola ukubuyekezwa okungekuhle, ungatatazeli - kusengenzeka ukuthi kulunge, futhi uma uyiphatha kahle, ungaqinisa nobudlelwano. Futhi khumbula ukuthi 89 amaphesenti yamakhasimende angaba khona funda impendulo yebhizinisi kuzibuyekezo ezingezinhle. 

Okubaluleke Kakhulu

Uzobona ukuthi zonke izinyathelo kulolu hlelo lwamaphuzu amane zibandakanya impumelelo yamakhasimende. Lokho kusenhliziyweni yanoma yiluphi uhlelo lokuguqula amakhasimende abe ngamanxusa emikhiqizo. Ukunikezela ngama-tchotchkes, ukubophela ezingqungqutheleni, ukukhumbula amagama ozakwethu nezingane, njll, kungakha ubudlelwano phakathi kwabantu. Kepha ekugcineni, okubaluleke kakhulu ukuthi umkhiqizo wakho usiza amakhasimende enze umsebenzi wawo ngempumelelo. 

Ngakho-ke, khumbula ukuthi unechibi labathonya abangaba khona: amakhasimende akho. Gxila empumelelweni yabo, hlala uxhumene nabo, uxhumanise ukufinyelela nozakwenu, futhi ube namaphutha ukuze ukwazi ukulungisa amaphutha ngokushesha. Uma ufaka lolu hlelo lwamaphuzu amane ekusebenzeni, uzokwazi ukudala isisekelo sabalandeli abanesibindi, futhi yilolo hlobo lokukhangisa ongeke ulithenge nganoma iyiphi intengo. 

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.