Isisekelo Secebo Eliphumelelayo Lokuthengisa Komphakathi

b2b vala

Okungenayo nokuqhamukayo kuphuma njalo kubonakala kuyimpikiswano eqhubeka phakathi kokuthengisa nokumaketha. Kwesinye isikhathi abaholi bezentengiso bacabanga nje ukuthi ngabe banabantu abaningi nezinombolo zocingo ezingaphezulu abangakwenza ukuthengisa okuningi. Abakhangisi bazizwa kaningi ukuthi uma benokuqukethwe okuningi nesabelomali esikhudlwana sokunyusa, ukuthi bangaqhuba ukuthengisa okuningi. Kokubili kungahle kube yiqiniso, kepha isiko lokuthengisa kwe-B2B selishintshile manje njengoba abathengi bengenza lonke ucwaningo abaludingayo online. Umehluko phakathi kokuthengisa nokumaketha ufiphaza - futhi kufanele!

Nekhono lokucwaninga ukuthenga kwabo oku-inthanethi okulandelayo kufika ithuba lokuthi ochwepheshe bezentengiso babonakale futhi bahlanganyele lapho umthengi efuna khona imininingwane. Ochwepheshe bezentengiso abasebenzisa amandla wokuqukethwe nokwakha igunya labo esikhaleni sabo bathola imiphumela emihle. Ukubloga, imithombo yezokuxhumana, amathuba okukhuluma, kanye nokuxhumana ngamabhizinisi yizo zonke izindlela lapho abantu abathengisayo bangeza khona ikhono labo lokunikeza inani kulokho okulindelekile.

Ukuthengiswa kwe-B2B, abathengi neQhinga Lokuthengisa Komphakathi

  1. Yiba khona lapho umthengi ekhona - I-LinkedIn, i-Twitter, amaQembu e-Facebook, namanye amasayithi ezimboni wonke amasayithi wokuxhumana lapho abathengisi bezentengiselwano bangathola khona abathengi noma bakhe idumela elihle.
  2. Nikeza inani, yakha ukuthembeka - Ukuqukethwe okuqukethwe, ukuphendula imibuzo, nokunikeza usizo kubathengi (ngisho nangaphandle kwemikhiqizo nezinsizakalo zakho) kuzokusiza wakhe ukuthembeka.
  3. Inani + ukuthembeka = igunya - Ukuba nedumela lokusiza abanye kukwenza ube ngumthombo omkhulu wokuthengisa. Abathengi be-B2B abafuni ukuvala nomthengisi, bafuna ukuthola umlingani ongasiza ibhizinisi labo liphumelele.
  4. Igunya liholela ekwethembekeni - I-Trust yisisekelo lapho wonke umthengi we-B2B enza isinqumo sakhe. Ukuthembana kuyisihluthulelo kuwo wonke amathuba ebhizinisi ku-inthanethi futhi imvamisa kuyisithiyo sokugcina esinqumweni sokuthenga.
  5. Ukwethemba kuholela ekucabangeni - Uma umthengi ethembile, bazolula isandla lapho bebona ukuthi ungabasiza.
  6. Ukucatshangelwa kuyasondela! - Wonke uchwepheshe omkhulu wezentengiso ufuna nje ithuba lokucatshangelwa ukuze bakhanye futhi basondele.

Kunezinkulumo eziningi ezungeze ukuguquguquka kokuthengisa nezwe lokumaketha. Kepha lokhu kuziphendukela kwemvelo kuqhutshwa yinto eyodwa ebalulekile: umthengi. Indlela abantu abathenga ngayo imikhiqizo nezinsizakalo online ishintshe kakhulu eminyakeni edlule - futhi kulezi zinsuku, abathengi banamandla amakhulu kunakuqala. Ukuqonda kabanzi ngokuthonya ikhasimende lanamuhla, sihlanganise i-infographic eveza izisusa zabo. Yiziphi izinhlobo zokuqukethwe ezizwakala kakhulu kubathengi? Bathembele kubani? Imaphi amathuluzi okufanele uwasebenzise ukwenza inqubo yokuthenga ibe lula? UJosean Sanchez, Ukuthengiswa kwempilo.

Abantu bathenga kubaholi abacabangayo ababonakalayo lapho umthengi we-B2B efuna imininingwane futhi anikeze imininingwane umthengi ayifunayo. Ingabe abantu bakho abathengisayo bakhona?

Ukuthengisa Kwezenhlalo

UCABANGANI?

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