I-B2B: Amavidiyo athonya izinqumo zokuthenga
Ividiyo ikhishwe kancane ngokumakethwa kwabathengi, kepha ithuba langempela kungenzeka libe ukumaketha kwebhizinisi-kuya-kubhizinisi (B2B). Ocwaningweni lwakamuva olukhishwe yi-Eccolo Media, i-multimedia ihambe phambili ohlwini lwezinto ezibambisene nazo njengezindlela ezikhula ngokushesha ezisetshenziswa ngabenzi bezinqumo nabathonya ukwenza izinqumo zokuthenga.
Njengoba sibonile kuyo yonke inhlolovo edlule, izinhlobo ezisetshenziswa kakhulu zokubambisa yizincwajana zomkhiqizo namashidi wedatha. Eqinisweni, abaphendulile bakhulise kuphela ukusetshenziswa kwabo kwalolu hlobo lokuqukethwe eminyakeni edlule: kusuka kumaphesenti angama-70 ngo-2008; kuya kumaphesenti angama-78 ngo-2009; ekutholeni kulo nyaka amaphesenti angama-83. Ucwaningo lwezifundo namaphepha amhlophe, ngemuva kokweqa okukhulu emazingeni okusetshenziswa phakathi kuka-2008 no-2009, ahlala ethe chithi saka phakathi kuka-2009 no-2010. Izinguquko ezinkulu kube kumvamisa lapho abaphenduli bedla khona amavidiyo nama-podcast namafayela alalelwayo. Ngo-2008, amaphesenti angama-28 kuphela abaphenduli asebenzise lezi zinhlobo zezibambiso. Ngo-2009, ama-podcast athole inzuzo elinganiselwe efinyelela kuma-32%. Ukusetshenziswa kwamavidiyo kukhuphuke ngokukhulu ukuphana kusuka kumaphesenti angama-28 ngo-2008 kuya kumaphesenti angama-51 ngo-2009.
Ikhwalithi ephezulu, izindleko eziphansi
ukukhiqizwa kwamavidiyo nokusingathwa kubonakala sengathi kushayela kakhulu ukutholwa. Futhi, umkhawulokudonsa ophakeme nokukhethwa okuphezulu kwamathuluzi namadivayisi wokubuka ividiyo ekugcineni kududule i-multimedia ejwayelekile. Ividiyo iba isu elibalulekile. Uma ungayamukelanga, kufanele ngabe uhlanganisa isu manje… inhlolovo inikeza ubufakazi bokuthi ividiyo iba yinto ebalulekile ngaphakathi kwezikhali zakho zokubambisana.Kunemininingwane eminingi kulo Mbiko Wokuhlola Wamahhala we-B2B - ikakhulukazi kwisibambiso esinethonya eliphakeme: Ama-Whitepapers. Leli phepha linikeza imininingwane ebukhali yokuthi yini eyenza amaphepha amhlophe abe mahle nokuthi yini ebenza bahluleke, kanye nosayizi wezinkampani abazikhangayo.