I-B2B: Amavidiyo athonya izinqumo zokuthenga

Ividiyo ikhishwe kancane ngokumakethwa kwabathengi, kepha ithuba langempela kungenzeka libe ukumaketha kwebhizinisi-kuya-kubhizinisi (B2B). Ocwaningweni lwakamuva olukhishwe yi-Eccolo Media, i-multimedia ihambe phambili ohlwini lwezinto ezibambisene nazo njengezindlela ezikhula ngokushesha ezisetshenziswa ngabenzi bezinqumo nabathonya ukwenza izinqumo zokuthenga.

Isibambiso se-B2B

Njengoba sibonile kuyo yonke inhlolovo edlule, izinhlobo ezisetshenziswa kakhulu zokubambisa yizincwajana zomkhiqizo namashidi wedatha. Eqinisweni, abaphendulile bakhulise kuphela ukusetshenziswa kwabo kwalolu hlobo lokuqukethwe eminyakeni edlule: kusuka kumaphesenti angama-70 ngo-2008; kuya kumaphesenti angama-78 ngo-2009; ekutholeni kulo nyaka amaphesenti angama-83. Ucwaningo lwezifundo namaphepha amhlophe, ngemuva kokweqa okukhulu emazingeni okusetshenziswa phakathi kuka-2008 no-2009, ahlala ethe chithi saka phakathi kuka-2009 no-2010. Izinguquko ezinkulu kube kumvamisa lapho abaphenduli bedla khona amavidiyo nama-podcast namafayela alalelwayo. Ngo-2008, amaphesenti angama-28 kuphela abaphenduli asebenzise lezi zinhlobo zezibambiso. Ngo-2009, ama-podcast athole inzuzo elinganiselwe efinyelela kuma-32%. Ukusetshenziswa kwamavidiyo kukhuphuke ngokukhulu ukuphana kusuka kumaphesenti angama-28 ngo-2008 kuya kumaphesenti angama-51 ngo-2009.

Ikhwalithi ephezulu, izindleko eziphansi ukukhiqizwa kwamavidiyo nokusingathwa kubonakala sengathi kushayela okuningi kokutholwa. Futhi, umkhawulokudonsa ophakeme nokukhethwa okuphezulu kwamathuluzi namadivayisi wokubuka ividiyo ekugcineni kududule okujwayelekile kwe-multimedia. Ividiyo iba isu elibalulekile. Uma ungayamukelanga, kufanele ngabe uhlanganisa isu manje… inhlolovo inikeza ubufakazi bokuthi ividiyo iba yinto ebalulekile ngaphakathi kwezikhali zakho zokubambisana.
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Kunethoni lemininingwane kulo Mbiko Wokuhlola Wamahhala we-B2B - ikakhulukazi kwisibambiso esinethonya eliphakeme: Ama-Whitepapers. Leli phepha linikeza imininingwane ebukhali yokuthi yini eyenza amaphepha amhlophe abe mahle nokuthi yini ebenza bahluleke, kanye nosayizi wezinkampani abazikhangayo.

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