Izingxenyekazi zeCRM kanye nezeDathaEzohwebo kanye nokudayisa

I-CRM ye-E-commerce Izuza Kanjani Amabhizinisi e-B2B kanye ne-B2C

Ushintsho olukhulu ekuziphatheni kwamakhasimende lube nomthelela ezimbonini eziningi eminyakeni yamuva, kodwa umkhakha we-e-commerce uhlaselwe kakhulu. Amakhasimende anolwazi ngedijithali adoselele endleleni yomuntu siqu, ulwazi lokuthenga okungathintwayo, nokusebenzisana kweziteshi eziningi.

Lezi zici zicindezela abathengisi be-inthanethi ukuthi basebenzise amasistimu angeziwe okubasiza ekulawuleni ubudlelwano bamakhasimende kanye nokuqinisekisa ukuzizwisa komuntu siqu lapho bebhekene nokuncintisana okuqinile.

Endabeni yamakhasimende amasha, kuyadingeka ukukala izidingo zabo kanye nezinketho zabo futhi usungule ukuxhumana okuqondene nawe ukuze ugweme ukubenza baphendukele kwizimbangi zakho. Ngesikhathi esifanayo, ukuthola umlando wabo wokuthenga, wokubuka nokuthenga kusiza ukunikeza izincomo ezifanele futhi uqinisekise ukugcinwa kwazo. Konke lokhu kudinga ukuqoqwa, ukugcinwa, ukucubungula, ukuvumelanisa, nokuphatha inani elikhulu ledatha yekhasimende.

Esinye sezixazululo okufanele sicatshangelwe yi- ukuphathwa kwamakhasimende kwamakhasimende system, noma CRM kafushane.

Cishe u-91% wamabhizinisi anabasebenzi abangu-10+ asebenzisa ama-CRM ekuhambeni kwawo komsebenzi.

Ukubukwa Okubukwa Okukhulu

Izinkampani ezinosayizi abahlukahlukene ziyasebenza I-CRM ye-ecommerce for:

  • Ukuphathwa kwekhasimende okuzenzakalelayo
  • Ukunika amandla ukusebenzisana kweziteshi eziningi
  • Ukwakha isithombe esiphelele sekhasimende
  • I-automation yenqubo yokumaketha nesevisi
  • Ukuklama isikhungo sokuphatha ikhasimende esisodwa sokubonakala kwedatha yeminyango ehlukene

I-E-commerce CRM Solutions Ingabhekana Kanjani Nezidingo Zebhizinisi Lakho

Ama-CRM ngokuvamile ayizixazululo eziphelele ezishumekwe ekwakhiweni kwe-e-commerce ukuze kuhlangatshezwane nezidingo ezilandelayo:

  1. Izidingo zokusebenza - Ukuphatha amakhasimende okuphumelelayo kuyinselele futhi, ezimweni eziningi, akunakwenzeka ngaphandle kwehabhu yedatha eyodwa ethembekile. Ngenxa yalokho, amabhizinisi ezentengiselwano aku-inthanethi aphendukela ekukhipheni amasistimu e-CRM ukuze axhume izindawo zokuthintwa eziningi ukuze ahlanganise imininingwane yekhasimende endaweni yokugcina idatha futhi aqinisekise ukufinyelelwa kwedatha okungavimbekiyo eminyangweni eyahlukene.
  2. Izidingo zokuhlaziya - Ama-CRM angasebenzisa idatha eqoqiwe ukuze enze imininingwane yokwenza izinqumo ezinolwazi. Uhlelo lusebenzisa idatha yekhasimende lezezimali nelokumaketha eqoqiwe njengemibuzo yosesho, ukubukwa, nomlando wokuthenga ukuze udale amaphrofayela anemininingwane, ukuziphatha kwesibikezelo, ukukhiqiza izincomo, ukukhulisa ukwaneliseka kwamakhasimende, kanye nokunika amandla ukuthengisa nokuthengisa.
  3. Izidingo zokusebenzisana - Ukunqanyulwa kweminyango kungalimaza ukukhiqiza kokugeleza komsebenzi. Ukuze unike amandla ukufinyelela okuhlangene kudatha yekhasimende yokumaketha, ukuthengisa, neminye iminyango, udinga isistimu eyodwa engenza kube lula ukushintshana kwedatha nokufinyelela. I-CRM ye-e-commerce inganikeza ukufinyelela kwephrofayela yekhasimende elilodwa, ukubambisana kweminyango ehlukahlukene, futhi iqinisekise ukusebenzisana kwenkampani yonke.

I-Ecommerce CRM ye-B2B ne-B2C: Izinzuzo

Kungakhathaliseki ukuthi ingakanani usayizi wenkampani yakho ye-e-commerce, futhi noma ngabe i-B2B noma i-B2C, umgomo oyinhloko ukuheha, ukuguqula nokugcina amakhasimende. Ama-CRM athuthukiswa ukusiza izinkampani ekufinyeleleni lezi zinhloso ngokuzihlinzeka ngalezi zinzuzo ezilandelayo:

  • Qedela ukubuka kwekhasimende - Amaqhinga okuphatha amakhasimende asebenzayo aqala ngocwaningo olunzulu lwamakhasimende olususelwe kudatha eqoqiwe. Ama-CRM angasiza abathengisi be-inthanethi ekuqoqeni idatha futhi, ngokususelwe kuyo, baklame iphrofayela yomthengi we-360-degree. Ukufinyelela ekubukeni kwekhasimende kuyo yonke iminyango kuvumela ukuphathwa okufanele kwefaneli yokuthengisa, ukubonakala kohambo lokuthenga kwekhasimende, ukulandelela umsebenzi, ukuthuthukiswa kwamasu okumaketha okuhlosiwe, kanye nokunikeza izincomo ezifanele.
  • Ukwenza ngezifiso okuthuthukile - Ama-CRM anomshini wokufunda owakhelwe ngaphakathi angasebenzisa idatha yekhasimende eqoqiwe ukuze asebenze ekuthengisweni nasekuthengiseni amathuba, anike amandla izincomo, futhi enze lula ukuzizwisa kokuthenga. Indlela enjalo yomuntu siqu isiza ukuletha amakhasimende futhi ikhulise amanani okugcina kanye nokwethembeka.
  • Umuzwa wamakhasimende eziteshi eziningi - Amathuba anamuhla okusebenzelana kwama-omnichannel avumela amakhasimende ukuthi akwazi ukuguquguquka kalula ekuthengeni kwawo, kungaba ngezitolo zamaselula noma zewebhu noma inkundla yezokuxhumana. Ngaleso sikhathi, kubathengisi bedijithali, ukuhlinzeka ngolwazi olungenasici futhi oluqondene nawe endaweni yeziteshi eziningi kubangela izinselele ezibalulekile ezihlobene nokuxhumanisa izindawo zokuthinta eziningi nokuqoqa idatha yekhasimende leziteshi ezihlukene yenze ihabhu elihlangene. I-CRM ingaguqula okuhlangenwe nakho kwamakhasimende ahlukene kube okukodwa okuhlanganisa iziteshi eziningi futhi iqinisekise ukuthi yonke idatha iyabonakala, futhi umsebenzisi uzothola okuhlangenwe nakho komuntu siqu nganoma isiphi isiteshi sokusebenzisana.
  • I-automation yemisebenzi yokumaketha - Amakhono e-CRM yokumaketha asikisela ukulawula ukusebenzisana kwekhasimende phakathi nohambo lokuthengisa, ukuzenzela imisebenzi yokumaketha, ukudalwa kwemikhankaso yokumaketha eyenzelwe wena, namathuba esevisi eyenziwe ngokwezifiso ngama-chatbots nezimpendulo ezizenzakalelayo. Imisebenzi yokumaketha ezenzakalelayo kanye nokuqonda ukuziphatha kwamakhasimende kuphumela ekukhulisweni komthofu ngempumelelo, ukukhula kwemali engenayo, kanye nendlela yomuntu siqu kakhudlwana kulo lonke uhambo lokuthenga amakhasimende.
  • Izibalo ezigxile esikhathini esizayo - Ama-CRM asebenza njengezinqolobane zedatha yekhasimende eliqoqayo, ligcine, futhi lisebenzise idatha ukwenza izinqumo ezinesisekelo. Ngenxa yalo mthombo owodwa weqiniso, idatha ingasetshenziselwa ukukhiqiza amaphrofayili anemininingwane yamakhasimende, ukulinganisa izinga lokuzibandakanya kwabo, ukubikezela ukuziphatha, kanye nokuhlonza isiteji phakathi komugqa wokuthengisa ukuze kusetshenziswe amaqhinga okuthengisa ngesikhathi futhi unikeze izincomo ezifanele. Ngaphezu kwalokho, uhlelo lungakwazi ukuhlonza abathengi abayigugu kanye neziteshi ezingcono kakhulu zokuthenga kwabo ukuze likunikeze izincomo ezifanele ezihlobene nezenzo ezisebenzayo ezengeziwe.

Ukuthola isisombululo se-CRM kungase kubonakale kuyindlela efanele yokwenza ukuphathwa kwamakhasimende ngokuzenzakalelayo, ukunikeza indlela yomuntu siqu, ukukhulisa ukugcinwa nokusebenza kwebhizinisi jikelele. Ngaphezu kwalokho, ngokuhlanganisa ngokungenasici namanye amamojula ezakhiwo zakho ze-e-commerce, isisombululo se-CRM singaphelelisa ngempumelelo ukusebenza kwayo yonke i-ecosystem.

Roman Davidov

U-Roman Davydov uyi-E-commerce Technology Observer e- Inguquko. Njengoba enolwazi olungaphezu kweminyaka emine embonini ye-IT, u-Roman ulandela futhi ahlaziye amathrendi enguquko yedijithali ukuze aqondise amabhizinisi athengisayo ekwenzeni izinqumo zokuthenga isofthiwe enolwazi uma kuziwa kwezohwebo nokuphathwa kwesitolo ezishintshayo.

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