Yini i-Nofollow, Dofollow, UGC, noma i-Sponsored Links? Kungani i-Backlinks Inendaba Yezikhundla Zokucinga?
Nsuku zonke ibhokisi lami lokungenayo ligcwala ugaxekile SEO izinkampani ezicela ukubeka izixhumanisi kokuqukethwe kwami. Izicelo eziningi ezingapheli, futhi ziyangicasula. Nansi indlela i-imeyili evame ukuhamba ngayo...
Dear Martech Zone,
Ngibonile ukuthi ubhale le ndatshana emangalisayo ku- [igama elingukhiye]. Sibhale nodaba oluningiliziwe ngalokhu. Ngicabanga ukuthi kungangeza okuhle ku-athikili yakho. Ngicela ungazise uma ukwazi ukukhomba i-athikili yethu ngesixhumanisi.
Isayinwe,
USusan James
Okokuqala, bahlala bebhala i-athikili sengathi bazama ukungisiza nokwenza ngcono okuqukethwe kwami lapho ngazi kahle ukuthi bazama ukwenzani… beka i-backlink. Ngenkathi izinjini zokusesha zikhomba kahle amakhasi akho ngokuya ngokuqukethwe, lawo makhasi azolinganiswa ngenombolo yamasayithi afanele, asezingeni eliphakeme axhumene nawo.
Yini isixhumanisi se-Nofollow? Dofollow Link?
A Isixhumanisi esingenalutho isetshenziswa ngaphakathi kwethegi yehange i-HTML ukutshela injini yokusesha ukuthi izibe isixhumanisi lapho idlula noma yiliphi igunya kuyo. Nansi indlela ebukeka ngayo ku-HTML eluhlaza:
<a href="https://martech.zone/refer/google/" rel="nofollow">Google</a>
Manje, lapho isiseshi sezinjini zokusesha sikhasa ekhasini lami, sikhomba okuqukethwe kwami, futhi sinquma ama-backlinks ukuthi anikeze igunya emuva emithonjeni… ayikunaki akukho okulandelayo izixhumanisi. Kodwa-ke, ukube bengixhumene nekhasi lendawo ngaphakathi kokuqukethwe kwami okubhaliwe, lawo ma-anchor tags awanayo i-nofollow. Labo babizwa Izixhumanisi ezingafani. Ngokuzenzakalelayo, sonke isixhumanisi sidlula igunya lezinga ngaphandle kokuthi rel
isibaluli siyengezwa, futhi ikhwalithi yesixhumanisi iyanqunywa.
Ngokuthokozisayo, izixhumanisi ezingekho emthethweni zivame ukuboniswa ku-Google Search Console. Nakhu ukuthi kungani:
Ngakho-ke Dofollow Links Nomaphi Usize Izinga Lami?
Lapho ikhono lokukhohlisa izikhundla ngokusebenzisa i-backlinking litholwa, imboni yezigidigidi zamarandi yaqala ngobusuku obubodwa ukusiza amakhasimende ekunyuseni amarenki. Izinkampani ze-SEO zizenzakalela futhi zakhiwe xhuma amapulazi futhi wanyathela igesi ukuze asebenzise izinjini zokusesha. Vele, iGoogle iqaphele… futhi konke kwehla.
I-Google ithuthukise ubuchule bayo bokuqapha izinga lamasayithi anqwabelene nama-backlinks nawo efanele, izizinda ezigunyaziwe. Ngakho-ke, cha... ukwengeza izixhumanisi noma kuphi ngeke kukusize. Ukuthola ama-backlink kumasayithi afanele kakhulu futhi agunyaziwe kuzokusiza. Ngokuphambene nalokho, ugaxekile wesixhumanisi cishe uzolimaza ikhono lakho lokukala njengoba ubuhlakani be-Google bungakwazi ukuhlukanisa ukukhohlisa futhi bakujezise.
Ingabe Isixhumanisi Sombhalo Sibalulekile?
Lapho abantu bengithumelela ama-athikili, bavame ukusebenzisa amagama angukhiye asobala ngokweqile ngaphakathi kombhalo wabo we-anchor. Angikholwa ukuthi ama-algorithms e-Google ayisisekelo kangangokuthi umbhalo ongaphakathi kwesixhumanisi sakho ukuphela kwamagama angukhiye abalulekile. Ngeke ngimangale uma i-Google ihlaziya okuqukethwe komongo eduze kwesixhumanisi. Angicabangi ukuthi udinga ukucaca kangaka ngezixhumanisi zakho. Noma nini lapho ngingabaza, ngincoma amaklayenti ami ukuthi enze okungcono kakhulu kumfundi. Ngisebenzisa izinkinobho uma ngifuna abantu babone futhi ngichofoze isixhumanisi esiphumayo.
Futhi ungakhohlwa ukuthi umaki wehange unikela ngazo zombili umbhalo futhi isihloko ngesixhumanisi sakho. Izihloko ziyisibaluli sokufinyeleleka sokusiza abafundi besikrini ukuchaza isixhumanisi kubasebenzisi babo. Nokho, iziphequluli eziningi nazo ziyabonisa. I-SEO gurus ayivumelani mayelana nokuthi ukubeka umbhalo wesihloko kungasiza yini izinga lakho lamagama angukhiye asetshenzisiwe. Kunoma ikuphi, ngicabanga ukuthi kuwumkhuba omuhle kakhulu futhi ngengeza i-pizazz encane lapho othile egunda isixhumanisi sakho futhi kwethulwa ithiphu.
<a href="https://martech.zone/partner/dknewmedia/" title="Tailored SEO Classes For Companies">Douglas Karr</a>
Kuthiwani Ngezixhumanisi Ezixhasiwe?
Nansi enye i-imeyili engiyithola nsuku zonke. Ngiyaziphendula lezi... ngibuza lowo muntu ukuthi ucela ukuthi ngibeke isithunzi sami engcupheni, ngihlawuliswe uhulumeni, futhi ngikhishwe ohlwini ezinjinini zokusesha. Isicelo esingenangqondo. Ngakho-ke, ngezinye izikhathi ngiyaphendula futhi ngibatshele ukuthi ngingajabula ukukwenza... kuzobabiza u-$18,942,324.13 nge-backlink ngayinye. Ngisalinde umuntu ozongifaka ucingo.
Dear Martech Zone,
Ngibonile ukuthi ubhale le ndatshana emangalisayo ku- [igama elingukhiye]. Sithanda ukukukhokhela ukubeka isixhumanisi ku-athikili yakho ukukhomba ku-athikili yethu [lapha]. Kungabiza malini ukukhokhela isixhumanisi esilandelwayo?
Isayinwe,
USusan James
Kuyacasula lokhu ngoba kungicela ukuthi ngenze izinto ezimbalwa:
- Ukwephula imigomo yesevisi ye-Google - bangicela ukuthi ngifihle isixhumanisi sami esikhokhelwayo kubakhasi beGoogle:
Noma yiziphi izixhumanisi ezihloselwe ukukhohlisa izinga lesayithi emiphumeleni yosesho lwe-Google zingathathwa njengengxenye yohlelo lokuxhumanisa kanye nokwephulwa Kwemihlahlandlela Yomphathi Wewebhusayithi ye-Google.
Izinhlelo ze-Google Link
- Ukwephula iMithethonqubo Yesifundazwe - bangicela ukuthi ngephule imihlahlandlela yokugunyaza ye-FTC.
Uma kukhona ukuxhumana phakathi kogunyazayo nomthengisi abathengi abangeke bakulindele futhi kuzothinta ukuthi abathengi bakuhlola kanjani ukugunyazwa, lolo xhumo kufanele ludalulwe.
Umhlahlandlela Wokuvumela we-FTC
- Ukwephula Ithemba Labafundi Bami - bangicela ukuba ngiqambe amanga ezilalelini zami! Izethameli engisebenze iminyaka engu-15 ukwakha abalandeli nazo futhi ngithembeke ngazo. Akunangqondo. Futhi yingakho nje uzongibona ngidalula bonke ubudlelwano - noma ngabe isixhumanisi esiyinxusa noma umngane ebhizinisini.
AbakwaGoogle babevame ukubuza ukuthi izixhumanisi ezixhasiwe zisebenzisa akukho okulandelayo imfanelo. Kodwa-ke, manje sebekushintshile lokho futhi banemfanelo entsha exhasiwe yezixhumanisi ezikhokhelwayo:
Maka izixhumanisi eziyizikhangiso noma ukubekwa okukhokhelwayo (okuvame ukubizwa ngokuthi izixhumanisi ezikhokhelwayo) ngenani elixhasiwe.
I-Google, Qeqesha Izixhumanisi Eziphumayo
Lezi zixhumanisi zakhiwe kanjena:
<a href="https://i-buy-links.com" rel="sponsored">I pay for links</a>
Kungani Ama-Backlinkers Angavele Abhale Amazwana?
Lapho kuxoxwa nge-PageRank okokuqala futhi namabhulogi ethuthwa endaweni yesigameko, ukuphawula kwakuvamile. Kwakungeyona nje indawo eyinhloko yokuba nengxoxo (ngaphambili Facebook futhi Twitter), kodwa liphinde ladlula izinga lapho ugcwalisa imininingwane yombhali wakho futhi ufake isixhumanisi kumazwana akho. Ugaxekile wamazwana wazalwa (futhi kuseyinkinga nanamuhla). Akuzange kuthathe isikhathi eside ngaphambi kokuthi amasistimu okuphatha okuqukethwe nezinhlelo zokubeka amazwana asungule izixhumanisi ze-Nofollow kumaphrofayela namazwana ababhali bamazwana.
I-Google isiqalile ukusekela isici esihlukile salokhu, rel="ugc"
. UGC isifinyezo sokuqukethwe okwenziwe ngumsebenzisi.
<a href="https://i-comment-on-blogs.com" rel="ugc">Comment Person</a>
Ungasebenzisa futhi inhlanganisela yezibaluli. Ku WordPress, isibonelo, amazwana abukeka kanje:
<a href="https://i-comment-on-blogs.com" rel="external nofollow ugc">Comment Person</a>
Ingaphandle ngesinye isibaluli esivumela abacacayo ukuthi isixhumanisi siya ku- zangaphandle indawo.
Ingabe Kufanele Wenze Ukufinyelela Kwe-Backlink Ukuthola Izixhumanisi Ezengeziwe Ezilandelanayo?
Lokhu ngokweqiniso kuyiphuzu elikhulu lombango kimi. Ama-imeyili angugaxekile engiwanikeze ngenhla ayacasula ngempela, futhi angikwazi ukuwabekezelela. Ngikholelwa ngokuqinile ukuthi udinga
uthole izixhumanisi, ungaziceli. Umngani wami omuhle uTom Brodbeck uqambe ngokufanele lokhu ukuxhumana. Ngixhumanisa izinkulungwane zamasayithi nama-athikili asuka kusayithi lami… ngoba bathole isixhumanisi.Sekushiwo lokho, anginankinga nebhizinisi elifinyelela kimi futhi libuze ukuthi lingakwazi yini ukubhalela izethameli zami indatshana enenani. Futhi akuvamile ukuthi kube khona a ayize isixhumanisi phakathi kwaleso sihloko. Ngiyenqaba izingcezu eziningi ngoba abantu abahambisayo bahlinzeka nge-athikili enyantisayo ene-backlink engaqondakali. Kodwa ngishicilela izindatshana eziningi ezinhle kakhulu, futhi isixhumanisi umbhali asisebenzisile singaba wusizo kubafundi bami.
Angikwenzi… futhi nginezixhumanisi ezicishe zibe ngu-110,000 emuva kuzo Martech Zone. Lokho kuwubufakazi bekhwalithi yezihloko engizivumelayo kule sayithi. Chitha isikhathi sakho ushicilela okuqukethwe okuphawulekayo… futhi ama-backlink azolandela.
Ezinye Izimfanelo ze-Rel
Nalu uhlu olunamachashazi lokunye okujwayelekile rel
amanani esibaluli asetshenziswe ku i-HTML amathegi we-anchor (izixhumanisi):
nofollow
: Iyalela izinjini zokusesha ukuthi zingasilandeli isixhumanisi futhi zingadlulisi noma yimaphi amathonya wezinga ukusuka ekhasini lokuxhumanisa ukuya ekhasini elixhunyiwe.noopener
: Ivimbela ikhasi elisha elivulwe isixhumanisi ekufinyeleleni i-window.opener
impahla yekhasi elingumzali, ithuthukisa ukuphepha.noreferrer
: Ivimbela isiphequluli ekuthumeleni i-Referer
unhlokweni ekhasini elisha uma livulwa, kuthuthukisa ubumfihlo bomsebenzisi.external
: Ibonisa ukuthi ikhasi elixhunyiwe lisingathwe esizindeni esihlukile kunekhasi lamanje.me
: Ibonisa ukuthi umuntu ofanayo noma ibhizinisi lilawula ikhasi elixhunyiwe njengekhasi lamanje.next
: Ibonisa ukuthi ikhasi elixhunyiwe liyikhasi elilandelayo ngokulandelana.prev
orpreviou
s: Ibonisa ukuthi ikhasi elixhunyiwe liyikhasi langaphambilini ngokulandelana.canonical
: Icacisa inguqulo ekhethwayo yekhasi lewebhu lezinjini zokusesha uma kunezinguqulo eziningi zekhasi (ezisetshenziswa kumongo we-SEO).alternate
: Icacisa enye inguqulo yekhasi lamanje, njengenguqulo ehunyushiwe noma uhlobo lwemidiya oluhlukile (isb, RSS izifunzo).pingback
: Ibonisa ukuthi isixhumanisi siyi-pingback I-URL isetshenziswe kumongo we-WordPress pingback mechanism.tag
: Ibonisa ukuthi isixhumanisi siyisixhumanisi somaka esisetshenziswa kumongo we-WordPress noma ezinye izinhlelo zokuphatha okuqukethwe.
Kubalulekile ukuqaphela ukuthi abanye rel
amagugu esibaluli, njenge nofollow
, noopener
, Futhi noreferrer
, zinemithelela ethile yokusebenza futhi zibonwa kabanzi izinjini zokusesha neziphequluli. Abanye, bayathanda external
, canonical
, alternate
, njll., asetshenziswa ezimweni ezithile, ngokuvamile ezihlobene ne-SEO, izinhlelo zokuphatha okuqukethwe (CMS), noma ukusetshenziswa ngokwezifiso.
Ukwengeza, i rel
isibaluli sivumela amanani ahlukaniswe isikhala, ngakho amanani amaningi angahlanganiswa ukuze kudluliselwe ubudlelwano obuningi phakathi kwekhasi elixhunyiwe nekhasi lamanje. Kodwa-ke, ukusebenza kwalawa manani ahlanganisiwe kungase kuncike ekutheni amasistimu athile noma izinhlelo zokusebenza ziwahumusha kanjani.