Ukukhangisa OkuqukethweEzohwebo kanye nokudayisaUkuqeqeshwa Kwezokuthengisa NokumakethaI-Social Media & Influencer Marketing

Kungani Amabhrendi Esabhuloga ngo-2023? Izici, Amapulatifomu, kanye Nezinzuzo

Kunzima ukukholwa ukuthi sekuphele iminyaka eyishumi ngabhala Ukubhuloga Kwebhizinisi KwamaDummies! Ngaleso sikhathi, ngibone uguquko lapho blogs seziphenduke isici sako konke okuqukethwe noma inkundla ye-e-commerce. Ukubhuloga kusabalulekile njengoba izinkampani zidinga inqubo elula yokushicilela izindatshana ngokushesha, izindaba, nokwakha kwazo umtapo wokuqukethwe.

Ukubhuloga Kuyaqhubeka Kubusa Ukumaketha Okuqukethwe

Kunanini ngaphambili, abathengi namabhizinisi ngokufanayo bacwaninga ukuthenga kwabo okulandelayo ku-inthanethi. Okuningi kokuqukethwe esikusebenzisa namuhla ezinjinini zokusesha kuvela kokubhalwe kubhulogi. Ukubhuloga kuyaqhubeka nokuba ukukhangisa kokuqukethwe okunamandla futhi okusebenzayo kanye SEO isu lezinkampani. Nali iqoqo elivelele le izibalo zokubhuloga ezivela ku-Neal Shaffer:

  • Cishe amabhulogi ayizigidi ezingama-572 akhona ku-inthanethi ngo-2022.
  • Cishe 9 million okuthunyelwe kumabhulogi kushicilelwa nsuku zonke.
  • Amabhulogi afundwa abantu abangama-77% ku-inthanethi.
  • Ukubhuloga kuholela ezivakashini zewebhusayithi ezingaba ngu-55%.
  • Izinkampani ezinamabhulogi zikhiqiza isilinganiso esingu-67% sokuhola kwanyanga zonke kunezinkampani ezingakwenzi.
  • Amabhizinisi amabhulogi anokukhula okuhamba phambili okungu-126%.
  • Ukukhiqiza okuqukethwe kubiza u-62% ngaphansi kwamafomethi okuthengisa endabuko, kodwa kukhiqiza imikhondo engu-3x.
  • Ukubeka phambili ibhulogi yakho kukhulisa ithuba lakho lokwenza imali ngayo ngo-13x.
  • U-61% wabathengi abaku-inthanethi e-United States bathenge okungenani okukodwa ngokusekelwe esincomweni sokuthunyelwe kwebhulogi.
  • U-70% wabantu uncamela ukufunda ngenkampani ngama-athikili kunezikhangiso.

Lezi zibalo zigcizelela ukubaluleka nezinzuzo zokubhuloga mayelana nokufinyelela izethameli, ithrafikhi yewebhusayithi, ukukhiqizwa okuholayo, ukuphumelela kwezindleko, kanye nokwethenjwa kwabathengi. Igqamisa amandla okubhuloga njengethuluzi lokumaketha futhi igcizelela inani elilethela amabhizinisi ekushayeleni ukuzibandakanya, ukuguqulwa, kanye nokukhula kukonke.

Izici Eziyinhloko Zebhulogi

Igama i-weblog yaqanjwa ngasekupheleni kwawo-1990 nguJorn Barger, umdidiyeli wezinhlelo nombhali. Uyisebenzise ukuchaza ijenali yomuntu siqu eku-inthanethi lapho aqoqa khona futhi abelane ngezixhumanisi nolwazi oluthakazelisayo. Igama kamuva lafushaniswa laba blog nguPeter Merholz ngo-1999. UMerholz wahlephula leli gama laba izingxenye ezimbili, thina blog, kubhulogi yakhe, edala uhlobo lwesenzo saleli gama.

Ezinye zezici ezidume kakhulu zebhulogi (kodwa hhayi uhlu oluphelele) yilezi:

  • Okuthunyelwe kanye nokufakiwe: Amabhulogi aqukethe okuthunyelwe ngakunye noma okufakiwe, nokuqukethwe kwakamuva okuvela phezulu. Ngamunye iposi ngokuvamile ihlanganisa isihloko esithile, umbono, noma indaba.
  • Izigcawu: Amabhulogi ngokuvamile ahlinzeka ngesici sengobo yomlando esivumela abafundi ukuthi baphequlule okuthunyelwe ngenyanga noma unyaka. Ivumela ukufinyelela okulula kokuqukethwe okwedlule futhi isiza abafundi bahlole umlando webhulogi.
  • Izigaba zokuqukethwe kanye namathegi: Amabhulogi ngokuvamile ahlukanisa okuthunyelwe kwawo ukuze ahlele okuqukethwe ngesihloko noma ngendikimba. Izigaba namathegi asiza abafundi ukuthi bazulazule futhi bathole okuqukethwe okuthile okuthakaselayo kubhulogi.
  • Amazwana Nokusebenzelana: Amabhulogi amaningi avumela abafundi ukuthi bashiye amazwana kokuthunyelwe, akhuthaze ukusebenzelana nezingxoxo. Ukusebenzisana ngamazwana kungathuthukisa umuzwa womphakathi futhi kukhuthaze ukuhlanganyela kwezilaleli. Nokho, ngokuhamba kweminyaka, le ngxoxo iye yathuthela eziteshini zezokuxhumana, futhi ukuphawula mancane amathuba okuthi kwenzeke kokuthunyelwe ngokwako.
  • Sesha Ukusebenza: Ibha yokusesha noma isici sokusesha sivumela abasebenzisi ukuthi bathole okuqukethwe okuthile ngokufaka amagama angukhiye noma imishwana. Lokhu kuwusizo ikakhulukazi kumabhulogi anenani elikhulu lokuthunyelwe.
  • Ukwenza ngendlela oyifisayo nokuklama: Amabhulogi anikeza amazinga ahlukahlukene okwenza ngokwezifiso ukuze abonise uhlobo lwe-blogger noma isitayela somuntu siqu. Izakhi zedizayini ezinjengamatimu, izakhiwo, amafonti, nemibala ingashintshwa ukuze kudale ukubukeka nomuzwa oyingqayizivele.
  • Ukuthuthukisa Ukusesha: Amabhulogi avame ukuhlinzeka izinketho zokuthuthukisa okuthunyelwe ezinjinini zokusesha, njengokusetha izihloko ze-meta, izincazelo, nama-URL, kanye nokuhlanganisa amagama angukhiye namathegi ahlobene. Lokhu kusiza ukuthuthukisa ukubonakala kwamabhulogi emiphumeleni yenjini yokusesha.
  • Okuphakelayo kwe-RSS: Amabhulogi angase anikeze okuphakelayo kwe-RSS okuvumela abafundi ukuba babhalise futhi bathole izibuyekezo lapho okuthunyelwe okusha kushicilelwa. Okuphakelayo kwe-RSS kwenza abasebenzisi bakwazi ukuhlala benolwazi lwakamuva ngaphandle kokuvakashela ibhulogi ngokuqondile.

Lezi zici zihlangene zifaka isandla ekusebenzeni okuphelele kwebhulogi, ulwazi lomsebenzisi, nokuzibandakanya. Ukutholakala kwalezi zici nezinketho zokwenza ngendlela oyifisayo kungahluka kuye ngenkundla esetshenzisiwe.

Imaphi Amapulatifomu Okubhuloga Angcono Kakhulu?

Ukuba nenkundla efanele kubalulekile ukuze uphumelele. Kungakhathaliseki ukuthi uyi-blogger yomuntu siqu ofuna ukwabelana ngemicabango yakho noma ibhizinisi elihlose ukuxhumana nezithameli zakho, izinkundla ezihlukahlukene ziyatholakala ukuhlangabezana nezidingo zakho. Kulesi sihloko, sizohlola izinkundla eziphezulu ezihlinzeka ngokubhuloga komuntu siqu, ukubhuloga okusekelwe ebhizinisini, kanye nokukwamukela kokubili.

Izinkundla Zokubhuloga Zomuntu Siqu:

  • Blogger: I-Blogger, inkundla yamahhala ye-Google, yaziwa ngobulula bayo nokusebenziseka kalula. Kuyinketho enhle kakhulu yama-blogger womuntu siqu afuna inqubo yokusetha eqondile kanye nesipiliyoni sokubhuloga esingenazinkinga, kodwa esintula ezinye izici zokushicilela, ezohwebo kanye nezici zokumaketha kwezinye izinkundla.
  • Tuimblr: Uma ukhetha i-a ukungena okuncane ifomethi lapho ongabelana khona ngokuqukethwe okufushane, njengezithombe, izingcaphuno, nemicabango yomuntu siqu, i-Tumblr iyisinqumo esidumile. Ikuvumela ukuthi ushicilele futhi uhlanganyele nomphakathi ophilayo.
  • WordPress.com: I-WordPress.com inikeza isikhombimsebenzisi esisebenziseka kalula kanye nezinhlobonhlobo zezindikimba ezenziwe ngokwezifiso, okuyenza ibe inketho ekahle kubabhlogi bomuntu siqu. Ngezici zayo ezinembile, ungakwazi ukudala nokuphatha ibhulogi yakho kalula, ugxile ekuvezeni imicabango nemibono yakho.

Izinkundla zokubhuloga ezisekelwe ebhizinisini:

  • Medium: Okumaphakathi akuyona nje inkundla yokubhuloga yomuntu siqu; iphinde ibhekele amabhizinisi kanye nezingcweti. Ngamathuluzi ayo okufunda akhelwe ngaphakathi namathuluzi okushicilela alula, i-Medium yenza amabhizinisi asebenzise inethiwekhi yawo futhi ahlanganyele nezithameli ezibanzi.
  • Izikweleijubane: I-squarespace ngokuyinhloko ingumakhi wewebhusayithi futhi inikeza ukusebenza okuhle kakhulu kokubhuloga. Kuyisinqumo esihle kakhulu DIY amabhizinisi amancane abheke ukwakha iwebhusayithi ekhangayo enekhono elihlanganisiwe lokubhuloga. Futhi banwebele ekuhwebeni kwe-inthanethi nasekuhleleni ama-aphoyintimenti.

Izinkundla zokubhuloga ezisekelwe ku-Ecommerce:

Ngenkathi izinkundla eziningi ze-e-commerce zinikeza ukuhlanganiswa kuzinkundla zokubhuloga ezidumile, empeleni kukhona umbhangqwana kuphela onokubhuloga owakhelwe ngokugcwele njengesici.

  • I-BigCommerce: I-BigCommerce iyinkundla ye-e-commerce ebanzi ebhekelela amabhizinisi abo bonke osayizi. Inikeza izici eziqinile, ukulinganisa, kanye nokusebenza okwakhelwe ngaphakathi njengokubhuloga. I-BigCommerce yaziwa ngamakhono ayo ezinga lebhizinisi namathuluzi aqinile we-SEO.
  • Thenga: I-Shopify iyinkundla ye-e-commerce enezinga eliphezulu futhi esebenziseka kalula. Ihlinzeka ngezinhlobonhlobo zezici, indawo yemakethe yohlelo lokusebenza enkulu, kanye nokukaleka okuhle kakhulu. Shopify yaziwa ngobulula bayo, iyenza ifanele amabhizinisi abo bonke osayizi. Eyami ngokuqinile iye yathuthukisa ngisho namakhodi afushane omkhiqizo adidiyelwe kanye nokusebenza kokwengeza ikalishi ngokuqondile kuzifanekiso zamabhulogi zamakhasimende amaningi.

Amapulatifomu Ahlala Kokubili Ukubhuloga Komuntu Namabhizinisi:

  1. I-Wix: I-Wix ingumakhi wewebhusayithi osebenza ngezindlela eziningi onezici zokubhuloga ezifanele amabhulogi omuntu siqu nawebhizinisi. Inikeza isixhumi esibonakalayo esisebenziseka kalula nezifanekiso eziningi ukuze udale futhi uphathe ibhulogi yakho ngempumelelo.
  2. Weebly: Ngokufana ne-Wix, i-Weebly inikeza umakhi wewebhusayithi onamandla ahlanganisiwe wokubhuloga. Inikeza izinketho ezihlukahlukene zokwenza ngokwezifiso, ikwenze kube inkundla evumelana nezimo zabantu ngabanye namabhizinisi.
  3. Ghost: I-Ghost iwuhlelo lwesimanje lokuphatha okuqukethwe olwakhelwe ngokuqondile ukubhuloga. Ilungele ama-blogger aqondene nawe afuna inkundla engasindi futhi engenziwa ngokwezifiso kanye namabhizinisi afuna isisombululo esihle sokubhuloga.

Ibhulogi Edidiyelwe Iyadingeka Namuhla

Ukuba nebhulogi ehlanganisiwe, esingethwe ngaphakathi kwesizinda esifanayo njengewebhusayithi yakho noma isitolo se-e-commerce, kunikeza izinzuzo ezimbalwa ngokuba nesizinda esihlukile noma isizinda esingaphansi kwebhulogi yakho. Nazi ezinye izinzuzo ezibalulekile:

  1. Umuzwa Womsebenzisi Ongenazihibe: Ngebhulogi ehlanganisiwe, izivakashi zingafinyelela okuqukethwe kwebhulogi yakho ngaphandle kokushiya iwebhusayithi yakho eyinhloko noma isitolo. Lokhu kunikeza ulwazi olunzulu ngomsebenzisi futhi kugcina abasebenzisi bebambe iqhaza ngaphakathi kwe-ecosystem yomkhiqizo wakho, kunciphisa amathuba okuthi basuke baye esizindeni esihlukile.
  2. Ukufaka uphawu kanye nokuvumelana: Ibhulogi ehlanganisiwe ikuvumela ukuthi ugcine ukumaketha okungaguquki kuyo yonke iwebhusayithi yakho. Ungenza ngendlela oyifisayo idizayini, isakhiwo, nokuzulazula ukuze kufane newebhusayithi yakho eyinhloko, uqinise ubunikazi bomkhiqizo wakho futhi unikeze ukubukeka okuhlangene nomuzwa.
  3. I-SEO ethuthukisiwe: Ukusingatha ibhulogi yakho esizindeni esifanayo newebhusayithi yakho eyinhloko kungaba nomthelela ekwenzeni ngcono injini yokusesha. Izinjini zokusesha zivame ukubuka amawebhusayithi anokuqukethwe okubalulekile nokubalulekile njengokugunyazwa kakhudlwana. Ngokuhlanganisa ibhulogi yakho, uhlanganisa okuqukethwe kwakho futhi wandise ukuhlobana okuphelele kwesizinda sakho namandla e-SEO.
  4. Ukwenyuka Kwethrafikhi Yewebhusayithi Nokuzibandakanya: Ibhulogi ehlanganisiwe ingashayela ithrafikhi eyengeziwe kuwebhusayithi yakho eyinhloko noma isitolo se-e-commerce. Okuqukethwe kwebhulogi kungaheha ithrafikhi yosesho lwendalo, ukudluliselwa kwemithombo yezokuxhumana, nama-backlink avela kwamanye amawebhusayithi. Ukugcina izivakashi ngaphakathi kwesizinda sakho kukunikeza amathuba engeziwe wokuziguqulela zibe amakhasimende noma ababhalisile.
  5. Ukuphathwa Kokuqukethwe Okulula: Ukuphatha ibhulogi ehlanganisiwe kulula kakhulu njengoba ungasebenzisa inkundla eyodwa ukuphatha iwebhusayithi yakho nokuqukethwe kwebhulogi. Lokhu kwenza kube lula ukubuyekezwa kokuqukethwe, ukulandelela izibalo, kanye nokuphathwa kwewebhusayithi kukonke.
  6. Amathuba Okuphromotha kanye Nokuguqulwa: Ibhulogi ehlanganisiwe ivumela ukuphromotha okulula kwemikhiqizo noma amasevisi akho ngaphakathi kokuqukethwe kwakho. Ungakwazi ukuxhuma kalula kumakhasi omkhiqizo ahlobene noma udale izici zokubizela esenzweni (CTA) ezishayela ukuguqulwa. Lokhu kuhlanganiswa kuthuthukisa ukukhiqizwa kokuhola, ukuzibandakanya kwamakhasimende, namandla okuthengisa.
  7. Ubufakazi Nokwethenjwa Komphakathi: Ibhulogi ehlanganisiwe yengeza ukwethembeka negunya kuwebhusayithi yakho. Ukushicilela okuthunyelwe kwebhulogi okufundisayo nokubalulekile kungakusungula njengochwepheshe embonini yakho, kuzuze ukwethenjwa nokwethembeka kwababukeli bakho. Lokhu kungakhuphula ukuzethemba kwamakhasimende, kuthuthukise isithunzi somkhiqizo, futhi kukwenze uthole ukuguqulwa okuphezulu.

Nakuba ukuba nesizinda esihlukile noma isizinda esingaphansi kwebhulogi yakho kungase kube nezinzuzo ezithile ezimweni ezithile, ibhulogi ehlanganisiwe ngokuvamile inikeza ulwazi oluhlangene futhi olungenazihibe, iqinisa umkhiqizo wakho, ithuthukise i-SEO, futhi yandise amathuba okuzibandakanya nawokuguqula ngaphakathi kwewebhusayithi yakho ekhona noma i-e- inkundla yokuhweba.

Ukukhetha inkundla efanele yebhulogi yakho kubalulekile ukuze uqinisekise ulwazi lokubhuloga olungenamthungo futhi olujabulisayo. Kungakhathaliseki ukuthi uyi-blogger yomuntu siqu, ibhizinisi, noma ufuna inkundla ekwazi ukubhekana nakho kokubili, izinketho ezingenhla zinikeza izici ezinhle kakhulu kanye nokuguquguquka ukuze uhlangabezane nezidingo zakho ezithile. Cabangela izidingo zakho, izinketho zokwenza ngokwezifiso, kanye nemvelo yokuqukethwe kwakho ukuze wenze isinqumo esinolwazi esihambisana nemigomo yakho yokubhuloga.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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