Ingxenye enkulu yokumaketha yikhono lokuba nokusakazwa okungenamkhawulo kokuqukethwe ukusekela abantu bakho, umkhiqizo noma insiza. Emkhakheni webhizinisi, izinto ziyashintsha nsuku zonke - sithola ibhizinisi elisha, sakha imikhiqizo emisha, sinikela ngezinsizakalo ezintsha futhi sithola amakhasimende amasha. Umcimbi ngamunye unikeza ifolishi elikhulu lokuqukethwe okusha!
Eqinisweni, ukuphela kwendlela yokuthola okuqukethwe okuhle kuwebhusayithi yenkampani ukuphelelwa ngabantu, imikhiqizo, izinsizakalo noma amakhasimende. Lokho can kwenzeke futhi mhlawumbe kuwuphawu oluhle lokuthi ibhulogi noma enye indlela yokukhangisa ayikona lapho kufanele ubheke khona!
UChris ungincomile namuhla ukuthi ngiyakwazi ukudala okuqukethwe njengamanzi. Akulula ngaso sonke isikhathi kepha nansi indlela engikwenza ngayo…
Ungakuthinta kanjani okuqukethwe okuningi
Isizathu sokuthi ngiphelelwe okuqukethwe ukuthi ibhulogi yami ihlanganisa ifayela le- ububanzi i-swath yezihloko. Ngingahle ngiphawule ukuqinisekiswa kwefomu ngolunye usuku, a incwadi enesithukuthezi kimi ngokulandelayo, kanjani bala ibanga nge-PHP ne-MySQL futhi I-WordPress tweak ngolunye usuku.
Konke lokhu kungaphakathi kwendawo ye-Marketing Technology. Ukuqinisekiswa kweFomu kungukugcina, noma okubonakalayo, ingxenye yohlelo lokusebenza lwesoftware noma iwebhusayithi. Uma ungeke ukwazi ukwenza amafomu kube lula ukuwusebenzisa futhi unganaki isipiliyoni somsebenzisi, kuthinta ukwethembeka kwakho esikhaleni… futhi ngenxa yalokho, kunomthelela ekumaketheni kwakho - ukuze unqobe umbono noma udlulele ngalé kwawo.
Incwadi enamagama? Yebo, kuyincwadi yokuthi zingaki izinkampani ezikhula kakhulu ngaphandle kwemininingwane esekelayo ethi kufanele. I- Black Swan. Lokho kubalulekile kubakhangisi, akunjalo? Kufanele kube njalo!
Ibala ibanga? Avelaphi amaklayenti akho? Uma ungumthengisi, wazi kahle ukuthi amaklayenti akho avela kuphi ngakho-ke kungcono ufunde ukuthi ungathola kanjani ukuthi izivakashi zakho zewebhu zikuphi.
Futhi i-WordPress tweaking? Yebo, okuthunyelwe kuphathelene nokugcina amakhasimende kuwebhusayithi yakho ngokunikela ngokuqukethwe okuhlobene nokunikeza izindlela zokwenza izinjini zokucinga ukuthola ezintsha.
Ukumaketha akuyona nje ama-Marketing Blogs, Izincwadi kanye Nezinkomfa
Uma uzibuza ukuthi ngubani uMnyango Wezokumaketha kulezi zinsuku, udinga ukubheka ngale kweshadi lenhlangano. Wonke umuntu osenkampanini yakho kusuka kuMthengisi wakho kuya kommeleli wakho Wesevisi Yamakhasimende angathinta ukumaketha kwakho ngaphezu kwalabo bafana abakha izincwadi zezindaba ezinhle. Sekuyisikhathi sokuthi, njengoMarketer, uqale ukunaka!
Awungikholwa? Yenza i- Usesho lwe-Google lwe "Huntington Bank Sucks". Inhlanganisela yewebhusayithi engampofu, ukwesekwa okwesabekayo kanye nabasebenzi abafriziwe ekusebenzeni kahle yenze phezulu kwezinjini zokusesha! Kanjani lokho ukumaketha okuhle?
I-Blog ayigxile ekumaketheni
Kukhona uhlu lwamabhulogi aphezulu wokukhangisa anokulandela okuhle kunetha. Ngiyaluthanda lolu hlu futhi ngiyaluhlola njalo ngenyanga. Njalo ngenyanga, ibhulogi yami ayikho kuyo. Nyanga zonke ngibuza ukuthi kungani. Ngithole impendulo yami ezinsukwini ezimbalwa ezedlule… ibekwe ngamagama: ibhulogi yami ayigxile ekuMaketheni.
Ngenkathi ngibona ukuthi kunemingcele eqinile kulokho the I-Marketing Blog ichazwe njengokuthi, ngiyajabula ukuthi angizange ngenze uhlu! Uma uyi-Marketer futhi okuwukuphela kwezinto ozinakile kunoma yimuphi umsebenzi ongena noma uphume emnyangweni wakho, amabhulogi wokumaketha, izincwadi nezingqungquthela… Inhlanhla enhle! Uzoyidinga.
Kepha mina? Ngeke ngiphelelwe okuqukethwe noma nini maduzane!
Ngokuphathelene “… nokuthinta okuqukethwe okuningi”, ngithole indlela yokuthi abanikazi bewebhusayithi bathole okuqukethwe okwengeziwe ngokusebenzisa imisebenzi yosesho ethuthukisiwe yeGoogle… ikuvumela ukuthi ukhombe ukusesha kwakho “kukukhululekile ukusebenzisa, ukuthengisa noma ukuguqula” okuqukethwe… ithiphu nje.