Ukunika Amandla Ukuthengisa

Ngaphandle Kwamanxusa: Kungani Ukwakha Ukuthengiswa Kwesiteshi Kungukhiye Wokuthengisa Isoftware

Njengomnikazi webhizinisi, angikwazi ukukutshela ukuthi kukangaki ngithintwa nethuba lokwenza imali eyengeziwe noma ezimbili kumali engenayo yokusebenzisana. Uma ngizovele ngisebenzise amandla ami okugcwala izimpahla zabo, bazongikhokhela imali. Futhi, ngemuva kwakho konke, inqobo nje uma othile engikhokhela imali ngiyakhuthazeka ukukwenza… angithi? Akulungile.

Uma ufuna isihogo ekwakheni imodeli yokuthengisa esebenzisana nayo, zisindise isikhathi esithile bese uya lapho kukhona abaxhumana nabo.  Chofoza inkinobho, Commission Junction, noma okufanayo. Futhi, angiyinqobi leyo modeli. Kuyasebenza. Kunenzuzo. Futhi kukhona abantu abanekhono futhi abanentshisekelo kulolo hlobo lwamathuba. Kwenzeka lokhu nje azifani ngaso sonke isikhathi nabanikazi bamabhizinisi abaphumelelayo abanezinkampani ezikhiqiza inzuzo ezingezabo.

Ngenxa yezizathu ezahlukahlukene, okuvame ukuhlobene nesithombe somkhiqizo, ukuthengisa okuhlobene kungenzeka kungabi yilokho okufunayo. Yize ingathola imiphumela, ingafika nedumela. Uma ungafuni ukubona umkhiqizo wakho uhlotshiswe kumakhulukhulu wamakhasi aminyanisiwe ahlukene anekhophi ende, ephushelwe emifudlaneni ye-Twitter egcwele izixhumanisi ezihambisanayo, noma ugaxekile ezigidini zabantu - konke kunegama lakho kuwo - khona-ke ungase cabangela indlela ehlukile.

Khona-ke, inselele ukuthi uwathola kanjani amabhizinisi “ahloniphekile” (futhi ngisebenzisa lelo gama ngokungabaza, njengoba ngingaqondile ukusikisela ukuthi izinkampani ezisebenzisana nazo zinegama elibi ngokwezigaba) ukumela umkhiqizo wakho ngendlela yebhizinisi elandela imithetho? Impendulo: thola ukuthi yini ebakhuthazayo.

As Douglas Karr kukhonjiswe kokuthunyelwe kwakamuva, ngicaphuna enye yamavidiyo ami engiwathandayo, imali ayihlali iyimpendulo. Eqinisweni, akuvamile ukuba kube njalo. Eqinisweni, iyona kanye imali enikezwayo, futhi akukho okunye, okungivimbayo ekucabangeleni izinhlinzeko ezihambisanayo. Empeleni, ihlambalaza ukufaneleka kwami, umuzwa wami wokuthi ngingubani, kanye nalokho engikwenzayo, ngokucabangela ukuthi ngingaphazanyiswa emabhizinisini ami asevele adla konke ngokuheha imali.

Kuyini Ukuthengiswa Kwesiteshi?

Ukuthengiswa kweziteshi kubhekisela kumkhuba wokuthengisa imikhiqizo noma amasevisi enkampani kusetshenziswa abaxhumanisi bezinkampani zangaphandle, njengabasabalalisi, abathengisi bezitolo, abathengisi, nabathengisa umkhiqizo okwengezwe inani elingeziwe (ama-VAR). Umgomo wokuthengiswa kweziteshi uwukwandisa ukufinyelela kwenkampani nokufinyelela izimakethe ezintsha ngokusebenzisa izinsiza nobudlelwano balaba balamuli.

Ukuthengiswa kweziteshi kwenza inkampani izuze ekwazisweni, olwazini lwemakethe, kanye nobudlelwano obumisiwe balaba baxhumanisi, abanganikeza imininingwane ebalulekile ngezimo zemakethe yendawo, okuthandwa ngamakhasimende, kanye nemisebenzi yezimbangi. Lokhu kungasiza izinkampani ukuthi zenze imikhiqizo namasevisi azo ngendlela efanele ukuze kuhlangatshezwane kangcono nezidingo zamakhasimende eziwaqondise, zandise isabelo sazo semakethe, futhi zikhulise imali yazo engenayo.

Impumelelo yokuthengiswa kweziteshi incike kwikhwalithi yobudlelwano phakathi kwenkampani nabaxhumanisi bayo, kanye nokusebenza ngempumelelo kwamasu okuthengisa nokuthengisa asetshenziselwa ukukhangisa imikhiqizo noma amasevisi. Kudinga ukuhlela ngokucophelela, ukuxhumana okuqhubekayo, nokuzibophezela ekwakheni ubambiswano lwesikhathi eside olusekelwe ekwethembaneni nasekuzuzeni inzuzo.

Yiziphi Izinzuzo Zokuthengiswa Kwesiteshi?

Nakuba ukumaketha okuhlangene nokuthengiswa kweziteshi kwabelana ngokufana okuthile, kunezinzuzo ezimbalwa ukuthengiswa kweziteshi okungakunikeza ngaphezu kokumaketha okuhlobene:

  1. Ubudlelwano obujulile: Ukuthengiswa kweziteshi kuhilela ukwakha ubudlelwano besikhathi eside nabalamuli abatshale imali ekuphromotheni imikhiqizo noma amasevisi akho, kanti ukumaketha okuhlobene ngokuvamile kuhilela ubudlelwano bomsebenzi omningi nomshicileli ngamunye noma izinkampani eziphethwe ezingase zikhuthaze inhlobonhlobo yemikhiqizo noma amasevisi.
  2. Ukulawula okukhulu: Ukuthengiswa kweziteshi kukuvumela ukuthi ukwazi ukulawula kakhulu inqubo yokuthengisa, amanani, nolwazi lwamakhasimende njengoba usebenza ngokuqondile nabalamuli abanentshisekelo empumelelweni yakho. Ngokumaketha okuhlangene, unokulawula okuncane kokuthi imikhiqizo noma amasevisi akho aphromothwa futhi ethulwa kanjani.
  3. Ukuvumelana nezimo okwengeziwe: Ukuthengiswa kweziteshi kukuvumela ukuthi wenze ngendlela oyifisayo isu lakho lokuthengisa nendlela yokuya emakethe ngokusekelwe ezidingweni zezimakethe ezahlukene, izingxenye zamakhasimende, noma imigqa yomkhiqizo. Ngokumaketha okuhlangene, ukhawulelwe emigomeni nemibandela yohlelo lobulungu kanye nekhono lezinkampani ezisebenzisana nazo.
  4. Ukufinyelela kulwazi: Ukuthengiswa kweziteshi kungakunikeza ukufinyelela kulwazi olukhethekile, olufana nolwazi lwemakethe yendawo noma ubungcweti bobuchwepheshe, okungenzeka ungabi nabo ngaphakathi. I-Affiliate marketing ngokuvamile ayinikezi lolu hlobo lobuchwepheshe.
  5. Amamajini aphezulu: Ukuthengiswa kweziteshi kungakusiza ukuthi uzuze amamajini aphezulu emikhiqizweni noma ezinsizeni zakho njengoba usebenza nabaxhumanisi abagqugquzelwa ukuphromotha nokuthengisa imikhiqizo noma amasevisi akho ngemali ekhokhwayo. Ukumaketha okuhambisanayo kuvame ukubandakanya ukukhokha amakhomishini kumanxusa, okunganciphisa amamajini akho.

Ungakha Kanjani Ukuthengiswa Kwesiteshi

Ngakho, ukwakha kanjani lokhu engikubiza Ukuthengisa kwesiteshi - imodeli yokusabalalisa engaqondile eyinkimbinkimbi (yebo, ngaphezulu eyinkimbinkimbi) kunobulungu? Ungazi kanjani ukuthi yini ezogqugquzela umnikazi webhizinisi ofisa ukusebenzisana naye? 

Lula: Ibhizinisi labo.

Osomabhizinisi basebenza kanzima ukuze bakhulise izinkampani zabo. Banamaphupho engqondweni - okunye kuyimali, okunye ukucabangela abanye, kanti okunye okujabulisayo nokuzuzisayo nje. Uma ufuna ukungena kulolo thando futhi ulusebenzisele ukukhula kokuthengisa kwakho, kufanele uqondanise kokubili. Thola ukuthi ukujoyina isiteshi sakho ngeke kwengeze kanjani imali embalwa nje kuphela kodwa kuzobasiza ngempela ukuthi baqhube ibhizinisi labo kulokho abakufisa kakhulu.

Ungabona lesi simiso sisetshenziswa kumamodeli amaningi wokuthengisa amashaneli aphumelelayo namuhla. I-ejensi yezikhangiso, isibonelo, iyimodeli lapho abashicileli befuna ukugcwalisa okufakiwe, kodwa bayabona ukuthi intshiseko ye-ejensi ingeyesixazululo sokudala. Abashicileli be-Savvy bathola izindlela zokwengeza lowo mgomo. Umsebenzi wami wokuqala kwakuwukuthengisa isoftware ye-Autodesk VAR yendawo. Kwangidida ukuthi kungani i-Autodesk ikhokhisa isilinganiso esiphindwe kabili sezinsizakalo kwaze kwaba yilapho ngibona ukuthi ifuna ukukhuthaza amakhasimende nganoma iyiphi indlela okungenzeka ngayo ukuthi axhumane ne-VAR yendawo ukuze uthole izinkonzo. 

Ukwakha isiteshi sokuthengisa akulula, futhi kuyaqabukela inqubo esheshayo. Uma ufuna kusheshe futhi kube lula, thola abaxhumana ngasohlangothini lwakho. Uma unokuningi engqondweni yakho kunemali, khona-ke yazi ukuthi nathi sinakho.

Nick Carter

U-Nick Carter ungusomabhizinisi ngempela enhliziyweni. Uzifela ngebhizinisi jikelele. U-Nick waqala futhi waqhuba amabhizinisi angu-5 emsebenzini wakhe. Umgomo wakhe oyinhloko ukuzigcina ejabulile ngamathuba ebhizinisi athokozisayo ahlukahlukene kanye nezigigaba ezintsha.

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