Ukuguqula Idatha Enkulu ibe Ukuqondisisa Okungenzeka

idatha enkulu

Unyaka wezi-2013 kungaba unyaka ka Idatha enkulu… Uzobona izingxoxo eziningi lapha Martech Zone kumathuluzi okuthola, ukuphatha nokusebenzisa imiqulu emikhulu kakhulu yedatha.

Namuhla, uNeolane kanye neDirect Marketing Association (DMA) bakhiphe umbiko wamahhala osihloko sithi, Idatha Enkulu: Umthelela Ezinhlanganweni Zokumaketha. Imiphumela esemqoka kulo mbiko yabiwe ngale infographic.

Umbiko uthola ukuthi iminyango eminingi yezokumaketha ayihlonyiselwe ukubhekana nokwanda kwedatha futhi isalele emuva ekuhleleni ukukhula okukhulu. Phakathi kokutholakele:

  • Ama-60% njengamanje awanawo noma awanasiqiniseko sokuthi inkampani yabo inesu elithile lokubhekana nezinselelo zeBig Data
  • Abangu-81% banomuzwa wokuthi bakulungele ngandlela thile noma abakakulungeli kakhulu uma kukhulunywa ngemithetho nemithethonqubo emisha yokuphathwa kwedatha
  • Ama-50% athi amasethi wamakhono ayashintsha, ikakhulukazi ngokukhula kweziteshi zenhlalo nezamaselula

Ukuguqula i-Big Data ibe yi-Actionable Insight

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.