Bengifunda iposi ku- Izizathu Eziphezulu Eziyi-10 Imboni Yezomculo ehlulekayo, Kunconywa ngumngani wemboni USteve Gerardi. While I don't disagree with anything the article states, I do believe it can be summed up in a single reason.
Umculo umkhakha blocks the path between fans and the talent in order to monetize it. If a band wishes to get discovered, the industry continues to try and own the production, the airplay, the distribution, and even the sponsors who can make a concert tour happen. If you're a talented and hard-working band, there's probably nothing more frustrating than trying to get discovered in the industry. No wonder why so many are abandoning the demo CD and simply moving to social media to generate demand and grow their fan-base. There's a better chance they can be successful without the industry.
Intuthuko kwezobuchwepheshe ihlale inqobe izimboni ezivale indlela:
- Imigwaqo, izimoto nenjini evuthayo yaba indlela esheshayo, elula yokuhamba kunesitimela nomqeqeshi.
- Ukuposa kumiselelwe nge-imeyili.
- Ukupaka nokusebenzelana nabathengisi abamatasa kuthathelwe indawo yizinhlelo zokusebenza zezohwebo zeselula kanye nokulethwa ebusuku.
- Ukubhloga, izibuyekezo ze-Twitter kanye ne-Youtube kunikela ngezindlela ezisheshayo, ezilula zokuthola izindaba ezifanele nezibuyekezo kunamagazini namaphephandaba.
- I-Voice over IP kanye nezingcingo zomakhalekhukhwini zithatha indawo yefoni yasekhaya neyebhizinisi.
- Isoftware njengesevisi ingena esikhundleni sesoftware efakekayo. Isebenza kumaseva anamandla kakhulu, futhi kulula ukuphatha nokusabalalisa.
Lapho kufika ithuba lokuthi imboni yomculo izivumelanise nezimo, bakhetha ukulwa esikhundleni salokho. Lokhu kuchaza ukubhujiswa… kuhlasela bona abalandeli ababekade begcina imali yabo yokugcina ekhonsathini noma kwiCD elandelayo. Esikhundleni sokuthola indlela ephumelela kakhudlwana yokuthola nokusabalalisa umculo kubalandeli, nokuxhuma abalandeli emaqenjini abo abawathandayo, imboni izamile ukumisa ukopha futhi yandisa inzuzo kunalokho.
Ngazo zonke izibonelo ezingenhla, abaholi abakhethiwe kuleyo mboni balishaye indiva ithuba lokwephula izivimbamgwaqo. Ngenkathi ngisebenza embonini yamaphephandaba, sonke sabuka ngenkathi u-Ebay noCraigslist bekhipha ama-classifieds. Esikhundleni sokutshala imali engama-40% wemikhawulo yenzuzo, abezindaba bezindaba esikhundleni salokho bakhetha ukukhokhelwa amafutha.
- Izitimela azisasetshenziswa ngasese futhi zincike kusizo lukahulumeni oluzosetshenziswa. Ngasikhathi sinye, uhulumeni utshala imali emigwaqweni ebanzi nakumabhuloho amakhulu… okwenza kube lula ukuqhubeka nokushayela izimoto zethu.
- I-USPS yethule insiza yayo eku-inthanethi, ikhokhisa imali ekhokhwa njalo ngenyanga kanye nezindleko ezifanayo ukuphrinta isitembu kuphrinta yakho. Akulula… uhlobo lwesimungulu.
- Retailers now lobby for the taxation of online commerce to make things ‘fair'… even though they're the ones that cost us money for intersections, road development around shopping malls, and take advantage of local police and emergency service. Instead of making their goods more easily distributed online, they're fighting to protect their turf.
- Journalists continue to abandon the value they bring and are now just TMZ outlets with link-bait titles and smothered with tons of advertising. While consumers purchase more and more relevant content, newspapers continue to centralize operations and distribute mass-produced content that's less relevant.
- Hard-lined phones continue to bundle services, discount to acquire then raise prices, and haven't updated their networks nor technology. We're simply turning them off and using our mobile phones now for everything.
- Isoftware efakwayo ithathelwa indawo yizinhlelo zokusebenza ezincane, ezinamandla amancane, zeselula namafu. Futhi, kunokuba kubuyiswe inzuzo, izinkampani ezindala zisebenzisa ingcindezi ethe xaxa yokuthengisa. Okungenakugwemeka kuzokwenzeka, noma kunjalo.
The acceleration of technology continues to help with this. Just within the music industry, I've been amazed at applications like IBandsintown, Umsindo, I-ReferenceNation futhi Spotify. Combined with Twitter, Facebook and Youtube – I can discover, find, watch, follow and be alerted when the music I like is coming to town. And most of these applications don't cost a dime. The best part is that I can go see the band and spend my money on great tickets and merchandise… which often benefits the band much more than selling a CD!
If you want your business to not just survive, but flourish, you have to remove the road blocks between the customers you serve and the results they're trying to achieve. Whether you're a marketing technology that lacks the features, or you're a business that is watching the competition taking market share. It's not always about the expense… many people will pay more when they know they can do things faster and easier. If they can't do it with you, they'll do it with someone else.