Ukubhloga kwezebhizinisi

ukubhloga i-doug

Ukube ubungekho ku- Ingqungquthela yeWebtrends Engage 2010, uphuthelwe yingqungquthela emangalisayo yezobunhloli kwezamabhizinisi. Ukuzibandakanya akufani nanoma iyiphi enye ingqungquthela yenkampani engiye kuyo. Inhloso ukuhlinzeka amakhasimende nabachwepheshe bemboni ngokuchayeka kwezinye zezingcweti ezihamba phambili futhi ezigqame kakhulu kuyo yonke imboni eku-inthanethi. Bhalisela unyaka ozayo Zibandakanye eSan Francisco - zihlala zidayisa!

Kulo nyaka ngamenyelwa ukwenza i-sprint, indawo yamandla engu-10 yamandla mayelana nokuthile okuhlobene nokukhangisa online futhi engikuthandayo. Nginqume ukwenza okwami ​​ku marketing kwangaphakathi (chofoza uma ungayiboni iphrezentheshini). ENew Orleans, ngikhulume ngokukhethekile ngezebhizinisi ukumaketha kwebhizinisi, kepha izindlela ezihamba phambili ziyasebenza nakwezentengiso zabathengi.

Isethulo sokuqala sasithi ukwehluka kancane ngoba sasinopopayi futhi sasolulwe kahle ngaphesheya kwesikrini sezinyawo ezingama-80 ngemuva kwami… kodwa nansi inyama yaso!

Vele, ukube ubuseNew Orleans, uthole okwangempela ... Ngikhulumile futhi ngaqhathanisa i-Social Media nokuvela komdanso. Ngaze ngaphosa izitebhisi ezimbalwa ngathola ukuhleka. Kwakuyisikhathi esihle nxazonke!

Nayi i-rundown yokuqukethwe kwama-slides:

  1. Amasu Wokukhangisa Angaphakathi
  2. Okuqukethwe okuphoqelelayo yikho okudala ukuguqulwa. Okuqukethwe okuhle kuyinhlanganisela yokusetshenziswa kwamagama asemqoka nokuqukethwe okuphendula imibuzo yezivakashi? futhi ibakhuthaza esinyathelweni esilandelayo senqubo yokuthengisa. Ibhulogi yakho yenzelwe izinjini zokusesha.
  3. Emuva osukwini, ukuthengisa nokumaketha kwakuwumthombo wolwazi ngamathemba. Amathemba ancike kuzo.
  4. Manje Izinjini Zokucinga zivame ukunikeza ulwazi olufunwa ngamathemba.
  5. I-Social Media manje inomthelela ekufuneni nasekuthonyeni lowo owenza izinqumo. Ithemba manje selithola imininingwane kuma-Injini Wokusesha naku-Social Network yabo.
  6. Uma amaqembu akho okuThengisa nokuMaketha efuna ukubandakanyeka ekuthathweni kwezinqumo zethemba, badinga ukuhola ekusesheni futhi babandakanyeke ekuxhumaneni nomphakathi. Inkampani ayisakwazi ukulinda nje ukuthi ibe namathemba? Ize kubo?.
  7. Udinga ukuba yonke indawo!
  8. Ukusebenzisa ukuhlanganisa namanye amathuluzi wokuhlanganisa kungakongela isikhathi futhi kukugcine ngaphambili lapho kudingeka ube khona!
  9. Ngokwengeziwe, kukhona amanye amathuluzi emakethe ukwenza lula izidingo zakho zokuhlanganiswa.
    Konke okuthunyelwe kwebhulogi okukodwa kufanele kube nendlela yokuzibandakanya. Imvamisa, lokhu ukubizelwa esenzweni, ekhasini lokufika, ekuguqulweni!
  10. Ikhasimende lihlala kokuthunyelwe kubhulogi lakho, bese libona ukubizelwa esenzweni okufanele. Lokho kubizelwa esenzweni kuzobaholela ekhasini lokufika nasesithombeni sokuguqula.
  11. Abantu abaningi abafundi. Phinda: ABANTU ABANINGI ABAWENZI? FUNDA! Sebenzisa i-whitespace ngempumelelo, uphawu ngezithombe bese ungeza ividiyo nomsindo. Yondla izinzwa: okubukwayo, okuzwakalayo, okokukhumbuza.
  12. Ukulanda, Imicimbi, Imibuzo nezimpendulo, ama-imeyili, amaphepha amhlophe, imiklomelo?. Zonke lezi zinketho kufanele zidinge ifomu ledatha ukuqoqa imininingwane yokuhola. Ibhulogi yakho imahhala? ukuhweba konke okunye ngemininingwane!
  13. Yakha amakhasi okuphoqelela okufika athatha inani elincane ledatha nokuthi afanele ukuhola. Kwenze kube lula. Lesi yisibonelo esihle kakhulu esivela ku- Ukuhlanganiswa.
  14. Linganisa ukuthi imikhondo yakho ifika kanjani? ngokusebenzisa ukuhlangana, imithombo yezokuxhumana, izincwadi zezindaba ze-imeyili, imicimbi, njll. Lokhu kuzokuvumela ukuthi uthole ukuthi kufanele utshale kuphi isikhathi esiningi!
  15. Bukela izizinda ezibhekise, zibekele imigomo, futhi ubheke ukuqina kwemigudu yakho yokuguqula!
  16. Mina? M Douglas Karr (I-Twitter: @nomfundo_m), Uma udinga usizo, xhumana nami ku- DK New Media.

Oh… futhi ngingangeza ukuthi ngivule nge-poke enhle kusuka e-Indianapolis kuya eNew Orleans mayelana neSuper Bowl. Akudingeki ukuthi ukubikezela kwami ​​kuhambe kabi kwenye indawo kwikota ye-4 futhi abalandeli be-Saints bangazise ngeSonto ebusuku!

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.