Ukukhangisa Okuqukethwe

Ngeke Ubhulogi Phakade

Uma ngikhuluma nabantu mayelana nokubhuloga, abaningi bayangibuza ukuthi ukubhuloga kusekhona yini.

Nope.

Ukubuza umuntu ukuthi ukubhuloga kuzoba lapha kuze kube phakade kufana nokubuza abafana abebenyathelisa amaphephandaba abo ngomshini wokunyathelisa wakwaGutenberg. Njengomshini wokunyathelisa wamahhala, ukubhuloga kuzovela ngobuchwepheshe, ama-blogger anabalandeli abaningi azothengwa, futhi amabhulogi azohlanganiswa futhi ahlanganiswe nezinye izindlela zokuxhumana.

Ukubhuloga kuba ngokushesha the okuphakathi kanye namasu ezinkampani, kodwa ngeke kuthathe isikhathi ngaphambi kokuthi i-ego evuvukele ihlehle ibuyele ‘enye nje indlela yokuxhumana’ elapho enezimpawu, indawo, i-imeyili, izingosi zewebhu, kanye nokusebenzisana kwezokuxhumana.

Ama-blogger anamakhono azoncika kuwo ekusizeni izinkampani ukuhambisa inaliti. Iminyaka embalwa ezayo izoba mihle kubablogi, abazoqhubeka nokushanelwa izinhlangano ezinkulu ngokubonisana noma isikhathi esigcwele. Kuhle ukuzwa lokho, akunjalo? Kusho ukuthi yonke le nto ibifaneleka – ukwethembeka nokungafihli lutho can ukukulethela impumelelo.

Ngo-1938Kulelo nothi, siyakuhalalisela ULoren Feldman, i-blogger ephumelelayo ezobe ibhala namavidiyo athile e-c|net.

Inothi eseceleni: Ngenkathi ngisabambe ongezansi ngenxa ka-Loren's raspy, inhlamba, ebusweni bakho, ukuklabalasa koGwini LwaseMpumalanga... noma ngingakhululekile ngimbuka ebhuqa embhedeni - Ngimangele kokubili ukubeka obala kwakhe nempumelelo yakhe. Ubonisa ukuthi ungathembeka, ube ngokwakho, ube nemibono, futhi uqhubeke uphumelela.

Kuphi Ukubhuloga?

Kuzoba khona into entsha ekubhulogini esikhathini esizayo, njengasemaphephandabeni… kodwa ngeke kuthathe iminyaka eyikhulu namashumi amahlanu. Umbono wami we-blogger wesikhathi esizayo ungase uhlanganise ukunakwa kwezwi elisuka kunkulumo-nombhalo elidluliswa ngesihlungi segrama, esinama-algorithms ahlakaniphile ahlela okuqukethwe, kanye ‘nokubukwa’ okuzenzelayo okusebenzisanayo esihlokweni esihlobene esitholakala kuwebhu.

I-Corporate Blogging esikhathini esizayo cishe izobuyela Kwezokumaketha, noma ngabe silwa njengesihogo ukuze kungangeni lapho namuhla. Isizathu sokuthi sikulwe manje yingoba imiklomelo Yokumaketha ivamise ukunikezwa ngokuphelela, ubuhle kanye nenhlawulo - hhayi imiphumela, iqiniso kanye nokubeka izinto obala. Ama-Blogger nokubhuloga akungeni epulazini le-Cubicle ye-Marketing Executive.

Uma izinkampani zibona impumelelo yazo ngenxa yokuthi zixhumana ngempumelelo kangakanani futhi zikhuthaza ubudlelwano namakhasimende azo kanye namathemba azo, iminyango yezokumaketha izoqala ukwazisa umuntu onamabhola okungena kubhulogi futhi ayitshele njengoba injalo. Uma benza, ukumaketha kuzoshintsha futhi izinkampani zizoba ngcono kukho.

Uma kuyisici esijwayelekile ezinkampanini, kuzoshintsha impilo ye-blogger ezimele njengami. Izinkampani zizofuna labo abanabalandelayo, abakwazi ukubhala kahle, futhi babadonsele esikhwameni sabo sezinto ezinhle. Ukube bengigijima HP, Dell, IBM or Cisco, ngizobe ngipakisha ubukhona bami bewebhu nabablogi namuhla - ngaphambi kokuthi bahambe bonke kusasa.

Uma wonke umuntu ebhuloga, sizophromothelwa ekukhanyeni kothile noma sidlulele ekusithekeni. Ungakhululeki, ngeke sibe lapha isikhathi eside.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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