AmaBlogs, amaClogs nokuxoxa izindaba

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UBrian Clark uthinte okuthile kumbhangqwana wakhe wokugcina okuthunyelwe ku-copyblogger engicabanga ukuthi kungaba 'isixhumanisi esilahlekile' sama-Blogs Corporate (ukuvimba)… Xoxa iNdaba.

Ngibhale izithandani okuthunyelwe lokho kugxeka amabhulogi ezinkampani. Isizathu ukuthi ibhulogi yebhizinisi ingaba ngandlela thile ye-oxymoron. Izinkampani eziningi zibheka ukubhuloga njengesandiso semizamo yazo yokumaketha, kanye newebhusayithi, ukukhangisa, nokukhishwa kwabezindaba. Ezinye izinkampani zigibela kule 'ndlela entsha yokumaketha'. Hlela! I-IMHO, amabhulogi akufanele ngabe enzelwe ukumaketha, kufanele ngabe enzelwe ukudala ingxoxo nabafundi bakho - abasebenzi, amakhasimende kanye / noma amathemba.

Iseluleko sikaBrian kokufakiwe kwakhe kokugcina ukuthi kusebenza kakhulu ukuxoxa izindaba ngekhophi yakho, futhi lokhu kungadluliselwa kubhulogi yakho. Yeka umqondo omuhle! Izinkampani kufanele zisebenzise leli qhinga. Indaba ingathembeka, ifanele futhi ifike ngesikhathi. Indaba ingaveza amandla enkampani yakho ngaphandle kokuthunyelwa kwesikhangiso esinegama elihle noma ukukhishwa kwabezindaba. Futhi… indaba ingaba ukuqala kwengxoxo esabekayo phakathi kwenkampani yakho nabantu abafunda ibhulogi yakho.

Ukuxoxa izindaba kungaba isu elihle lenkampani yakho blog, ukugwema ukubuyela emuva kokungathembeki nokuvunywa kwangaphambili ukugoqa.

Xoxa indaba yakho. Xoxa izindaba zamakhasimende akho. Ngisho utshele izindaba zakho zamathemba.

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