Ukukhangisa OkuqukethweIzincwadi ZokumakethaI-Social Media & Influencer Marketing

Izifundo Ezi-7 Ozifundile Ekukhuthazeni Ukubhala Kwakho

Sikujabulele ukubhukha u-Jo-Anne Vandermeulen ku-podcast yethu kodwa cishe imizuzu engama-20, ukufinyelela kwethu ku-inthanethi kwehlile futhi kwadingeka siyeke umbukiso. Bekudumaza njengoba besithola izeluleko ezinhle ngempela ku-Jo-Anne.

U-Jo-Anne uchwepheshe wokuphromotha ukuzishicilela. Ngemva kokuthatha umhlalaphansi njengothisha, ubhale uchungechunge lwezincwadi… futhi kuleso nqubo wafunda indlela yokuthuthukisa ukushicilelwa kwakhe. Manje usezinikele ibhizinisi lakhe, yena blog, ngamunye podcast, kanye nencwadi yakhe entsha yokusiza ababhali bathuthukise ukubhala kwabo.

Ngifisa sengathi ngabe ngihlangane no-Jo-Anne ngaphambi kokubhala Ukubhuloga Kwebhizinisi KwamaDummies. Akukhona ukuthi incwadi ayizange idayiswe kahle – wukuthi nje angikholwa ukuthi ngenze konke ebengingakwenza ngesikhathi ngiqhakambisa le ncwadi. Kanye nokufaka kuka-Jo-Anne, ngihlanganise lolu hlu lwezifundo.

  1. Kungakhathaliseki ukuthi uyazishicilela, udlula enkampanini encane yokushicilela, noma ukushicilela okuvamile... uzoba nesibopho sokuzimaketha wena nezincwadi zakho. Uyakwazi ukuzenzela lokhu, ngisho noma ungenazo iziqu zokumaketha noma ufisa ukufuna umkhangisi oqeqeshiwe, KODWA, kuzothatha isikhathi namandla – nolwazi.
  2. Kwethulwa ibhulogi kuyisidingo. Ziveze ngokunembile njengochwepheshe, unikeze okuqukethwe okubalulekile ababukeli bakho abangakuthatha, futhi unikeze futhi unikeze okunye okwengeziwe. Yiba neqiniso, ukusebenzelana kokwamukela nezilaleli zakho. Futhi kunjalo - ungakhohlwa ukubizela esenzweni kubha eseceleni ebhukwini(s) lakho ngenkinobho yokuthenga ecacile nezixhumanisi ezisebenzayo!
  3. Ukuba khona ezinkundleni zokuxhumana iwumpompi owusizo ukuze uthole ukuchayeka OKUKHULU (sikhuluma amalungu eBhiliyoni angu-1.2 ku-Facebook kuphela ngonyaka ka-2012. Lokho kuwukuningi okuningi lapho uzophupha ngokuxhuma ngesikhathi sokusayina incwadi). Khomba izethameli zakho, ulungele ukuzenza wena (kanye nezincwadi zakho) zibonakale kumanethiwekhi amaningi ngangokunokwenzeka, futhi uchithe isikhathi udala ubudlelwano obuzogcina buvule umnyango wamathuba amaningi.
  4. Ukunyuswa kwencwadi yakho kuqala ngosuku lapho unombono wencwadi! Ukwakha ukulangazelela nezithameli zakho kubalulekile. Abantu abaningi kakhulu (okuhlanganisa nathi) balinda kuze kube yilapho incwadi inyatheliswa ngaphambi kokuba bayiphromothe. Silahlekelwe isikhathi esiningi nomfutho kulokhu! Ngifisa sengathi ngabe siphushe ama-oda angaphambili futhi sibe nesayithi ngokushesha okukhulu.
  5. Njengesikhulumi, ezinye zezikhulumi engikanye nazo ziye zathuthukisa ukuthengiswa kwezincwadi futhi zasabalalisa ezinye izincwadi eziningi ukucela izincwadi zokuthengwa komcimbi kwabahambele umcimbi kunokukhokha imali yokukhuluma. Lona umqondo omuhle ngoba usebenza kumazinga angu-3… ukukuhlobanisa nencwadi, ukuthengisa izincwadi eziningi, nokuba nethameli labafundi abaphumayo bayokhuluma ngencwadi. Kuwukuwina, nqoba, nqoba!
  6. Izibuyekezo zibalulekile! Thumela amakhophi encwadi kwezinye iziphathimandla embonini yakho futhi cela impendulo yabo ethembekile kanye nokubuyekezwa ku-Amazon nezinye izingosi zokubukeza izincwadi. Lezo ziphathimandla ezinamabhulogi ngokuvamile zizobhala izingosi zebhulogi mayelana nencwadi yakho futhi zikusize ukuthi uyikhangise.
  7. Phromotha abafundi bakho! Encwadini yethu, sasinayo amavidiyo avela eNingizimu Afrika yonke kuya ku isithombe esivela ku-eBay's Chief Blogger, URichard Brewer-Hay! Abafundi bakho bafuna ukuba nokuxhumana komuntu siqu nawe njengombhali - ngakho qiniseka ukuthi uyasizakala futhi wakhe lobo budlelwano lapho amathuba evela!

Qiniseka ukuthi uthatha ikhophi yencwadi entsha ka-Jo-Anne, Amathiphu Okukhangisa Okuphambili Kwababhali.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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