I-BoomTown Iqedela Kanjani Isitaki Sayo seMartech Nge-Intelligence Yezingcingo

ukuhlasela

Izingxoxo, futhi ikakhulukazi izingcingo, ziyaqhubeka nokuba phakathi kwezindlela eziphumelela kakhulu zokuxhumana nabantu nokuzenza amakhasimende athembekile. Ama-Smartphone avale igebe phakathi kokuphequlula ku-inthanethi nokushaya izingcingo - futhi uma kukhulunywa ngokuthengwa okuyinkimbinkimbi, kwenani eliphezulu, abantu bafuna ukungena ocingweni bakhulume nomuntu. Namuhla, ubuchwepheshe buyatholakala ukwengeza ukuqonda kulezi zingcingo, ngakho-ke abathengisi bangenza izinqumo ezifanayo ezihlakaniphile, eziqhutshwa idatha mayelana nezingcingo abazenzela iziteshi zedijithali.

At I-BoomTown, sitshale imali kakhulu shayela ubuchwepheshe be-intelligence. Siyinkampani yesoftware yokuthengisa nokumaketha esiza izinkampani ezithengisa izindlu ukuthi zivale amadili amaningi. Njengoba isixazululo sethu sisezingeni lentengo lamadijithi amahlanu, amakhasimende ethu ngeke nje athenge - noma aze azibophezele kwidemo - ngaphambi kokufika ocingweni nomthengisi. Ngenxa yalokhu, izingcingo zethu zihlala zikhala njalo.

Ngokwengxenye, lolo uhlobo lwebhizinisi lethu. Abantu be-Real Estate bathanda ukukhuluma - bayizingxoxo zokuxoxa ezinamakhono, futhi bayathanda ukwenza ibhizinisi ngocingo. Kepha kubuye kube uhlobo lwebhizinisi namuhla: abantu bayasesha, baphequlula futhi bashaye izingcingo zabo njengoba behamba endleleni yokuthenga. Kubalulekile ukuthi ithimba lethu lezokumaketha linokuqonda kokulandela, ukuhlaziya nokwandisa lezi zingcingo ezingenayo, nokuthi iqembu lethu lokuthengisa likulungele ukuphendula izingcingo ezingaguquka.

Sitshale imali Ifu le-Invoca's Marketing Marketing ukwengeza ungqimba lokuqonda ezungeze ishaneli iqembu lethu lokuthengisa elisebenzisa kakhulu. Le datha eyengeziwe ivumela amaqembu ethu wokumaketha nokuthengisa ukuthi asebenze ngokuphumelelayo ngokubambisana - abakwa-reps bethu bangathatha izingcingo eziningi futhi bathole inani elithe xaxa kulowo nalowo, futhi iqembu lethu lokumaketha lingasho ukuthi imikhankaso yethu iyizihola eziguqula ngocingo.

Shayela Idatha Yezobunhloli - eBoomtown

Ngokuvula nje i-Invoca, sisike ngokushesha izindleko zethu ngomholi ngamunye (i-CPL) ngesigamu. Lokhu kungenxa yokuthi sikwazile ukuthi konke okuholela ocingweni lwethu kuholele emikhankasweni ehlukahlukene yedijithali ithemba noma ikhasimende elihlanganyele nalo ngaphambi kokusishayela ucingo. Sifunde ukuthi akekho umuntu ofonayo futhi ochaza imininingwane yokuthi bezwe kanjani ngathi - siyabona ukuthi bafune ithemu, bachofoza isixhumanisi, benza ucwaningo, bakhuluma nabangane abambalwa ngezinketho, futhi bashaya ucingo . Ngale ndlela eyinkimbinkimbi yokuthenga, bangatshela abathengisi bethu ukuthi bezwe ngathi "ngomlomo-womlomo."

Ngikholwa ukuthi ukubiza ubuhlakani kuyisidingo ebhizinisini namuhla, futhi kunezinto ezithile engizifundile ezingasiza abanye abathengisi ukuthi baqale ngalobu buchwepheshe obusha bokumaketha.

Ukuqala ngobuhlakani bezingcingo

Kunezinto ezimbalwa okufanele uzibheke lapho uhlola abahlinzeki bezobuchwepheshe bezingcingo. Okokuqala ukufaka inombolo okunamandla. Ukufakwa kwenombolo ye-Dynamic kukuvumela ukuthi ufake enye inombolo yocingo yenkampani emile kwimpahla yokumaketha - ikhasi lokufika, i-eBook noma ikhasi lentengo lewebhusayithi, ngokwesibonelo - ngenombolo eyingqayizivele ebopha emthonjeni wocingo ngalunye. Lokho kusho ukuthi ungabona idatha eyimbudumbudu njengegama elingukhiye oshaye ucingo aseshile, isikhangiso abasichofozile, namakhasi ewebhusayithi yakho abaphequlule ngaphambi kokuthatha ifoni.

Isebenzisa i-Invoca, ummeli wokuthengisa angalubona lonke lolu lwazi lapho ifoni ikhala. Futhi banamanye amaphuzu wedatha abalulekile, njengemali engenayo yocingo, umlando wokuthenga kanye nenani labantu, elibanikeza isithombe somuntu ngakolunye uhlangothi lomugqa. Ngincoma ukusebenzisa lolu lwazi ukuhambisa ofonayo kummeleli ofanele ngesikhathi sangempela - amakhasimende akhona noma amathemba e-VIP kumthengisi wakho omuhle wokuthengisa, isibonelo.

Kubalulekile ukusebenzisa ipulatifomu ehlangana kahle nesitaki sakho sobuchwepheshe bokumaketha nokuthengisa esivele sikhona. Sisebenzisa i-Invoca's Ukuhlanganiswa kwe-Facebook ukuqonda ukusebenza kwemikhankaso yethu yezikhangiso zenhlalo; lokhu kusenza sazi ukuthi ngubani kwabasifonelayo othonywe izikhangiso ku-Facebook ohambweni lwabo. Lokhu kuzuzisa kakhulu manje njengoba sesichofoze-ukubiza izikhangiso khona kanye ekhasini lethu le-Facebook Brand nasezikhangisweni zethu ze-Facebook.

Ukuhlanganiswa kwe-Salesforce kusivumela ukuthi singene kumininingwane yethu yamakhasimende futhi sakhe iphrofayili yokuhola yomshayeli ngamunye. Abaphenduli bethu bayabona ukuthi ucingo luvelaphi, ngubani osemgqeni nanoma ikuphi ukuxhumana okwedlule abake baba nakho nenkampani yethu. Lokhu kususa okuningi kwe- ima bese uqala isici sezingcingo zokuqala; abathengisi abathengisayo bangavele baqinisekise imininingwane asebenayo.

Izingcingo ezimfushane zigcina amathemba ejabule futhi zibonisa ukuthi siyasazisa isikhathi sabo. Lokhu futhi kukhulule isikhathi sabaphenduli bethu - ithimba lethu lokuthengisa lithatha cishe izingcingo eziyi-1,500 ngenyanga, futhi lobu buchwepheshe bunqamule ubude balezo zingcingo kuze kube yimizuzu eyi-1.5 kuya ku-2.5 lilinye. Lokhu kukhululiwe amahora inyanga ngayinye leyo reps ingachitha ukukhiqiza ibhizinisi eliningi.

Ufuna futhi ipulatifomu ekuvumela ukuthi uhlaziye okuqukethwe izingxoxo ezenzeka ngocingo ukuthonya imikhankaso yokukhulisa yesikhathi esizayo - noma kwezinye izimo, sebenzisa lokho okuqukethwe ukuze ungapheli khulisa amakhasimende asevele athenge ngocingo. Lokhu kungazwakala kuyisithulu kubathengi abalindele ngokwengeziwe izinkampani ukuthi zinikeze insizakalo eyenziwe ngezifiso kuzo zonke iziteshi.

Ukuzibekela Impumelelo

Manje sesiyabona ukuthi izingcingo zethu zivelaphi, ezisemgqeni nomongo wocingo. Ukwenza uhlelo olufana nalo msebenzi, ngincoma ukuthatha izinyathelo ezithile eziyisisekelo ukuthola ukuqonda okwengeziwe ngamakholi angenayo:

  • Thuthukisa izinombolo zefoni ngekhasi lakho lasekhaya, ikhasi lamanani nazo zonke iziteshi zokumaketha onazo - ezenhlalo, ukusesha, amaphepha amhlophe, ama-webinar, imicimbi yenkampani, ngisho nama-podcast. Yenza kube lula ukuthi abantu bakubize.
  • Faka imali kwizikhangiso zokuchofoza ukuze ushaye kuzikhangiso zakho zenhlalo nezokucinga, ukuze abantu abasesha noma baphequlule kuselula bangacindezela inkinobho bakushayele ngqo.
  • Sebenzisa izinombolo zefoni ezinamandla kwifa ngalinye, ngaleyo ndlela ungahlala ubona lapho izingcingo zivela khona. Kubalulekile ekuthuthukiseni i-ROI yokumaketha.
  • Qala ukucabanga ngamakholi ngendlela ongathanda ngayo izimpahla zakho zedijithali - futhi ufune ileveli efanayo yokubonakala kokusebenzayo nokuthi yini okungasebenzi.

Sifunde okuningi endleleni futhi sathola ezinye zezinto esizicabangayo zingalungile. Ekuqaleni, besilindele ukuthi ubuhlakani bokushayela bunyuse inani lethu lonke lokuhola. Lokhu bekungenjalo - kepha ukuqonda kakhulu abafonayo bethu nemikhankaso ethonye indlela abaziphethe ngayo ibaluleke kakhulu. Sigcwalise igebe elibalulekile kwisitaki sethu sobuchwepheshe bokumaketha, esenzelwe amakholi wenani eliphezulu aholela ekuguqulweni okuningi, futhi sakhe isipiliyoni esihle kakhulu kubantu abakhetha ukusishayela ucingo.

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