I-Brand Aid: Umbuso Wokuphawula

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Ngenzeke ngaphesheya okuhle iposi kusihlwa mayelana ne-State of Branding. Angiphikisani nakancane nomlobi, uBrad VanAuken, kepha bengifuna ukufaka amaphuzu ambalwa. Sekuyiminyaka embalwa ngisebenza ngokusemthethweni njengabaphathi bemikhiqizo eseceleni, kepha ngifuna ukwenza iphuzu eliyisihluthulelo elingabonakala kepha izidingo zishiwo.

Ngenkathi ngisembonini yamaphephandaba kule minyaka eyishumi edlule, ngabona ukwehla okukhulayo kwekhono lokulawula noma lokuphatha lo mkhiqizo. Ngokubuka, bekusalula impela… imibala, ama-logo, nomkhiqizo akuzange kushintshe. Kodwa-ke, i- brand wenze. Umkhiqizo ushintshe kusuka ngaphandle wangena.

Umlayezo nombono wethu bekungaguquguquki. Kodwa-ke, i- naphakathi lapho abantu bathola khona i- brand ibishintsha isuka kithi iye kubantu, nge-Intanethi, ngabantu esibahambisayo, ngabantu bethu benkonzo yamakhasimende, ngamakhasimende ethu, ngomncintiswano wethu online, njll.

Ukuphathwa Kwemikhiqizo

Kwakuyibhizinisi njengenjwayelo. Sonke sasiqhweba futhi simomotheka futhi sikhomba iminwe yethu njengoba laba baxhumanisi besho futhi benza izinto ezisibhubhisayo, futhi asenzanga lutho. Ngenxa yalokho, umkhiqizo waqala ukungaphumeleli - futhi basahluleka namanje. Ngikubonile, ngamemeza, futhi ngakhonjiswa ophumayo (ngiyabonga).

Kwesinye isikhathi akusheshi kwezinye izimboni, kepha silubona lolu shintsho yonke indawo. Okubalulekile ukuthi abaphathi bomkhiqizo wakho benza okuthile ngawo noma cha. Ngabe abaphathi bomkhiqizo wakho bakhuluma kanjani ngempumelelo ukuthi yimuphi umlayezo inkampani yakho ozama ukuwudlulisela kumakhasimende ayo ngalezi zindlela ezintsha? Ngabe bonke abasebenzi bakho manje bayabona ukuthi baphethe umkhiqizo? Ingabe bathweswe icala ngakho? Baqeqeshwe kanjani ukubhekana nalokhu? Athini amabhulogi abo ngomkhiqizo wakho?

Manje kuzwakala kakhulu kunomphathi womkhiqizo wakho yikhwalithi yenkampani uqobo. Ngikholwa ukuthi uMnu. VanAuken wenza umsebenzi omuhle wokuchaza lokhu. Ukukhulisa udaba kungukukhetha. Abathengi bavezwa ekukhetheni okusha ngokushesha lapho bezwa izindaba ezimbi ngomkhiqizo wakho. Isibonelo, ngobunye ubusuku mina ithunyelwe mayelana Swapagift.com. Ngemuva kokuthumela, ngithole isithangami ebesikhuluma ngensizakalo ngathola enye insiza ebhekiswe kahle… IkhadiAvenue. Kungakapheli nemizuzu ngithole umkhiqizo omuhle (HHAYI ngokukhangisa kwawo) ngathola omunye umhlinzeki walo mkhiqizo ofanayo (HHAYI ngokukhangisa kwawo)!

Kuyamangaza ukuthi izindaba ezimbi zizoshesha kangakanani futhi nomncintiswano uzovela. Kunanini ngaphambili, umphathi wakho womkhiqizo udinga ukwenza umzamo omkhulu wokuxhumana ngaphakathi njengoba enza ngaphandle. Badinga ukuba ngumvangeli nomqeqeshi wabo bonke abasebenzi bakho. Insizakalo yakho, umkhiqizo wakho, futhi ngaphezu kwakho konke, abantu bakho bangumthombo wakho omkhulu wokuxhumana nomkhiqizo wakho. Banjani?

One comment

  1. 1

    Ngizizwa nginenhlanhla enkulu, njengosomabhizinisi osafufusa, ukuthi ngifunde ngezingosi zokuxhumana nabantu nokuziqambela igama zisuka nje. Esihlokweni osikhombisile, umbhali ugcizelele lawa maphuzu: "ukuqwashisa, ukufinyeleleka, inani, ukwahlukanisa okufanele nokuxhumana okungokomzwelo." Ngisebenza ukushaya la maphuzu njengoba ngikhula. Ukugxila kwami ​​manje kunika inani mahhala, ukwakha ukuthembeka. Futhi, angicindezelwe yi-bureaucracy evuvukile. BTW, ngenza kahle!

    I-Vince, i-sole prop., Umthengisi we-eBay, ukubhala kanjani.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.