I-Marketing Infographics

Ingabe Ukwethembeka Komkhiqizo Kufile Ngempela? Noma ukuthembeka kweKhasimende?

Noma nini lapho ngikhuluma ngokwethembeka komkhiqizo, ngivame ukwabelana ngendaba yami lapho ngithenga izimoto zami. Kwaphela iminyaka eyishumi, ngangithembekile kwaFord. Ngisithandile isitayela, ikhwalithi, ukuqina, kanye nenani lokuthengiswa kabusha kwayo yonke imoto neloli engikuthenge kwaFord. Kepha konke lokho kwashintsha eminyakeni eyishumi eyedlule lapho imoto yami ikhumbula.

Noma nini lapho amazinga okushisa ehla ngaphansi kwamakhaza futhi umswakama uphakeme, iminyango yemoto yami empeleni yayiba yiqhwa ivuleke. Ngamanye amagama, uma usuvule umnyango awukwazanga ukuwuvala. Ngemuva kwezikhathi eziningana ngivale ngivale umnyango womshayeli wami, ngidayisa imoto enqabile ukuyisebenzela mahhala futhi. Ngabheka ummeleli ngokumangalisa futhi ngamazisa ukuthi kwakunguye akukaze kulungiswe empeleni eminyakeni edlule. Imenenja yasenqaba isicelo sami futhi yathi bakwenzile lokhu kubuyiselwa ngokwezidingo zeFord ngakho-ke kwakufanele baqale ukungikhokhisa njalo lapho ngingenisa imoto.

Ngaphambi kwalowo mzuzu, ngangithembekile kulo mkhiqizo. Kodwa-ke, lokho kwashintsha khona manjalo lapho ngibona ukuthi umkhiqizo awuthembekile kimi.

Ngangicasuke kakhulu ngaze ngashayela iFord yami ngawela umgwaqo ngathengisa imoto ngeCadillac entsha sha. Ezinyangeni ezimbalwa kamuva, ngakhuluma nendodana yami ngokuthenga iFord yathenga iHonda. Ngakho-ke, ngemali engaphansi kwama- $ 100 emsebenzini, abakwaFord balahlekelwe ukuthengiswa kwezimoto ezintsha okungu-2 ngokungangiqinisekisi ukuthi nganginakekelwa njengekhasimende.

Wonke umuntu uhlale ebuza ukuthi noma cha ukuthembeka komkhiqizo ufile. Ngikholwa ukuthi sidinga ukubuza okuphambene nalokho ukwethembeka kwamakhasimende ufile?

Kuphela ngama-23% wamakhasimende athembekile kunoma iluphi uphawu kulezi zinsuku Kungani? Yebo, ngokubonga nge-Intanethi ezandleni zethu, sinokukhetha. Kwesinye isikhathi amakhulukhulu ezinqumo. Akunasidingo sokwethembeka kumkhiqizo onenkinga, abathengi bangachitha imizuzwana engama-30 bathole umkhiqizo omusha. Futhi mhlawumbe uphawu olubonga kakhulu ibhizinisi lomthengi.

Kungani abathengi behlukana nomkhiqizo?

  • Ama-57% wabathengi ahlukana nomkhiqizo lapho i- ukubuyekezwa okungalungile kuhlala kungakhulunywanga ngenkathi imikhiqizo efanayo iqhubeka nokunikezwa
  • Ama-53% wabathengi ahlukanisa nomkhiqizo uma usunayo ukuvuza kwedatha nokwephulwa kwedatha
  • Abathengi abangama-42% bahlukana nomkhiqizo uma kukhona ayikho isevisi yamakhasimende ebukhoma / yesikhathi sangempela ukweseka
  • Abathengi abangama-38% bahlukana nomkhiqizo uma kukhona akukho ukuthengisa nokwenyusa okufika ngesikhathi noma okunikezwayo

Ezweni lezaphulelo nezimpahla ezilahlwayo, ngikholelwa ukuthi amabhizinisi alahlekelwe umbono wenani lekhasimende elithembekile. Unyaka nonyaka, ngisiza amabhizinisi ukushayela imikhondo eminingi nokutholwa kwemikhiqizo nezinsizakalo zawo. Lapho bengibuza ukuthi bangenzani kangcono, cishe njalo ngiqala ukubabuza mayelana nezinhlelo zabo zokugcina nokuthembeka. Kuyahlanya kimi ukuthi izinkampani zizosebenzisa amakhulu noma izinkulungwane zamaRandi ukuthola ikhasimende, kepha zizobaphika ngomuzwa wamakhasimende ongabiza ingxenyana yalokho.

Noma ngiyinkampani, bengisebenza ngecebo lami lokugcina. Ngenkathi ngithola inzuzo ethile yabasebenzi kulo nyaka, ngaphuthelwa okulindelwe ngamakhasimende. Ngaphambi kokuba ngilahlekelwe ngamakhasimende, ngahlangana nawo, ngehlisa izinkontileka zawo, futhi ngabanikeza izinketho zokuthi singawenza kanjani umsebenzi. Ngiyazi ukuthi kunzima kanjani ukwethenjwa yikhasimende futhi uma lisengcupheni, ngiyazi ukuthi ngidinga ukusukuma ngizame ukukulungisa. Akusebenzi njalo, kepha kungcono kakhulu kunokuxoshwa bese uphendulela amaklayenti kwesokunxele nakwesokudla.

Sisanda kwabelana nge-infographic evela eBolstra ku- I-ROI Yokuthembeka KweKhasimende. Amapulatifomu okuphumelela kwamakhasimende afana nalawo asetshenziselwa ukufundisa abasebenzi bangaphakathi, ukukhomba izingqinamba eziqhubela abathengi ekulahlweni, futhi zikusize ukukala umthelela wempumelelo yamakhasimende kunzuzo yomkhiqizo wakho. Izinhlangano ezivuthiwe ziyabona ukuthi inzuzo yabo iyonke iba nomthelela omubi lapho ukugcinwa kwamakhasimende abo kwehla. Futhi ukugcwalisa ibhakede kuzosebenza kuphela uze uphelelwe yimali - esikubona ngeziqalo eziningi.

Nayi i-infographic ephelele evela kuzibuyekezo zeRave, Ubuqotho Bomkhiqizo Bufile:

Ubuqotho Bomkhiqizo Bufile

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

Izihloko ezihlobene Nalesi

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.