10 Amathuluzi Wokuqapha Umkhiqizo Ongaqala ngawo Mahhala

Amathuluzi Wokuqapha Umkhiqizo wamahhala

Ukumaketha kuyindawo enkulu yolwazi ukuthi kwesinye isikhathi kungakhungathekisa. Kuzwakala sengathi udinga ukwenza inani lezinto ezingenangqondo ngasikhathi sinye: cabanga ngecebo lakho lokumaketha, uhlele okuqukethwe, unake i-SEO nokumaketha kwemidiya yezenhlalo nokunye okuningi. 

Ngenhlanhla, kuhlale kune-martech yokusisiza. Amathuluzi okukhangisa kungasusa umthwalo emahlombe ethu futhi kuzenzele izingxenye ezidayisayo noma ezingathandeki zokumaketha. Ngaphezu kwalokho, kwesinye isikhathi bangasinikeza imininingwane esingenakukuthola ngenye indlela - njengoba nje nokuqapha komkhiqizo. 

Kuyini Ukuqapha Komkhiqizo?

Ukuqashwa komkhiqizo kuyinqubo yokulandelela izingxoxo ezihlobene nemikhiqizo yakho ku-inthanethi: ezinkundleni zokuxhumana, izinkundla zokuxhumana, ukubuyekeza abahlanganisi, amawebhusayithi, njalonjalo. Ezinye iziteshi eziku-inthanethi, njengamapulatifomu amaningi wezokuxhumana ngokwesibonelo, avumela abasebenzisi ukuthi bamake izimpawu ukuze babanake. Kepha ngisho lokho okushiwo okumakiwe kungaphuthelwa kalula ngomsindo wezokuxhumana.

Ngenani leziteshi eziku-inthanethi esinazo, akunakwenzeka kubantu ukulandelela yonke into ngesandla. Amathuluzi wokuqapha umkhiqizo akusiza ukuthi ulandelele umsebenzi wenkampani yakho online, unake isithunzi sakho, uhlole izimbangi zakho nokunye. 

Kungani Udinga Ukuqapha Umkhiqizo?

Kepha ingabe udinga ngempela ukuqapha ukuthi abanye bathini ngomkhiqizo wakho ku-inthanethi? Impela uyakwenza!

Ukuqapha umkhiqizo wakho kukuvumela ukuthi: 

  • Ukuqonda kangcono izithameli zakho: ungathola ukuthi yiziphi izinkundla zokuxhumana namawebhusayithi abawasebenzisayo, yiziphi izilimi abazikhulumayo, lapho behlala khona, njll. 
  • Bona ukuthi ayini amandla nobuthakathaka bomkhiqizo wakho. Lapho wenza ukuqapha umkhiqizo ungathola izikhalazo nezicelo zamakhasimende futhi uthole ukuthi ungawuthuthukisa kanjani umkhiqizo wakho. 
  • Vikela ifayela lakho le- igama lomkhiqizo ngokumelene nenkinga ye-PR. Ngokuthola ngokushesha ukukhuluma okungekuhle ngomkhiqizo wakho ungabhekana nawo zisuka nje ngaphambi kokuthi kuphenduke inkinga yezokuxhumana. 
  • Thola amathuba wokumaketha: thola amapulatifomu amasha, amathuba we-backlink, nemiphakathi ongamaketha kuyo.
  • Thola abagqugquzeli abafuna ukusebenzisana nawe.

Futhi lokho kumane kuyisiqalo. Amathuluzi wokuqapha umkhiqizo angakwenza konke lokhu nokuningi - udinga nje ukukhetha okulungile kwebhizinisi lakho. 

Amathuluzi wokuqapha umkhiqizo ahlukahluka kumakhono awo, amanye aqondiswe kakhulu kuma-analytics, amanye ahlanganisa ukuqapha nezici zokuposa nokuhlela, ezinye zigxila kupulatifomu ethile. Kulolu hlu, ngiqoqe inqwaba yamathuluzi kunoma yiziphi izinhloso nesabelomali. Ngiyethemba uzokwazi ukuthola okulingana.

Onke amathuluzi wokuqapha umkhiqizo kulolu hlu akhululekile noma anikela ngesilingo samahhala. 

I-Awario

I-Awario iyithuluzi lokulalela lomphakathi elingaqapha amagama akho angukhiye (kufaka negama lakho lomkhiqizo) ngesikhathi sangempela. I-Awario inketho ephelele yezinkampani ezincane neziphakathi kanye nama-ejensi wokumaketha: inikeza ama-analytics anamandla ngentengo engabizi kakhulu.

Ukuqapha kwe-Awario Brand

Ithola konke okushiwo ngumkhiqizo wakho ezinkundleni zokuxhumana, ezitolo zezindaba, kubhulogi, kumaforamu nakuwebhu. Kukhona isethi ebanzi yezihlungi ezikuvumela ukuthi wenze ukuqapha kwakho kunembe kakhudlwana futhi Ukusesha kwe-Boolean imodi ukukusiza ukuthi wakhe imibuzo ethile. Lokhu kungasiza uma igama lakho lomkhiqizo nalo liyibizo elijwayelekile (cabanga nge-Apple). 

Nge-Awario uthola ukufinyelela kokushiwo ngakunye okuku-inthanethi naku-analytics yalokhu okushiwo. Ithuluzi likunikeza idatha yabantu kanye nokuziphatha kubantu abakhuluma ngohlobo lwakho lomkhiqizo, likuvumela ukuthi uqhathanise imikhiqizo yakho nabancintisana nabo, futhi linikeze nombiko ohlukile wama-Influencers asho umkhiqizo wakho.

Ungasetha i-Awario ukukuthumela izaziso ngokushiwo okusha nge-imeyili, i-Slack, noma ucindezele izaziso.

Amanani: $ 29-299 lapho ikhokhiswa njalo ngenyanga; Izinhlelo zaminyaka yonke zikongela izinyanga ezi-2.

Isivivinyo samahhala: izinsuku ezingu-7 zohlelo lwe-Starter.

Umculi Womphakathi

Umculi Womphakathi kuyindlela enhle kulabo abanentshisekelo yokusebenza ngokuningiliziwe ngakunye. Yipulatifomu yewebhu ekulula ukuyisebenzisa ekuhlinzeka ngokushiwo ngomkhiqizo wakho kusuka emithonjeni eminingi kubandakanya i-Facebook, i-Twitter, i-Reddit, i-YouTube nokuningi. 

Umculi Womphakathi

Inzuzo yokuqala ye-Social Searcher idizayini yayo enembile - uma uya kuwebhusayithi esemthethweni ucelwa ngokushesha ukuthi ufake amagama akho angukhiye bese uqala ukuqapha. Awudingi ngisho nokubhalisela i-imeyili. Isiseshi Sezenhlalo sithatha isikhashana ukuthola okushiwo bese sikukhombisa okuphakelayo okugcwele okushiwo emithonjeni ehlukene. Ungaphinda futhi uchofoze kuthebhu yezibalo ukuze ubone ukuwohloka kokukhulunywa ngakho yimithombo, ngesikhathi ebesithunyelwe ngaso, nangomuzwa.

I-Social Searcher iyindlela enhle uma ufuna ukubheka ngokushesha ukubalulwa kwegama elingukhiye online. Uma ufuna ukuba nenqubo yokuqapha umkhiqizo esunguliwe, mhlawumbe bheka amanye amathuluzi ane-UI elula kakhulu. 

Amanani: amahhala, kepha ungakhokhela uhlelo (kusuka ku- € 3., 49 kuye ku- € 19.49 ngenyanga) ukusetha izexwayiso ze-imeyili nokuqapha okungaguquguquki. 

Isivivinyo samahhala: ithuluzi likhululekile. 

Ngokwembono

Ngokwembono iyithuluzi lokuphathwa kwezokuxhumana komphakathi elihlinzeka ngokuqapha umkhiqizo kanye nokusebenza kokushicilela. Futhi ikwazi kahle ukwenza zombili lezi zinto. 

Ngokwembono

Ivumela ukungena ezingxoxweni ezikuthola ngesikhathi sangempela nokuxhumana nabasebenzisi bezokuxhumana. Iyakwazi ukulandela umkhondo womkhiqizo wakho kokuxhumana nomphakathi nakuwebhu nangezilimi ezingaphezu kwezingu-20.

Okwenza iMentallytics ivelele yi-Social Intelligent Advisor. Yisevisi ye-AI ethola imininingwane engenzeka kusuka kwimininingwane yezenhlalo. Isibonelo, uma uqapha umkhiqizo wakho, ikwazi ukuthola ngokuzenzakalela amaphuzu abuhlungu obuhlungu wamakhasimende akho bese ukugqamisa wona. 

Ngaphezu kwalokho, i-Mentallytics inikeza ama-analytics ekufinyeleleni nasethonyeni lokukhulunyiwe okutholakele, ukuqapha kwabaqhudelana, kanye nemodi yokusesha ye-Boolean. 

Amanani: kusuka ku- $ 39 kuye ku- $ 299 ngenyanga. 

Isivivinyo samahhala: ithuluzi linikeza isivivinyo samahhala sezinsuku eziyi-14. 

Tweetdeck

Tweetdeck ithuluzi elisemthethweni elivela ku-Twitter ukukusiza ukuthi uliphathe kahle. Ideshibhodi ihlelwe ngemifudlana ukuze ukwazi ukulandela okuphakelayo, izaziso, nokushiwo kwama-akhawunti amaningi ngasikhathi sinye. 

Tweetdeck

Ngokuqondene nokuqapha umkhiqizo, ungasetha ukusakazwa kwe- "Seach" okuzoletha konke okushiwo ngegama lakho elingukhiye (igama lomkhiqizo noma ikhasi lakho lewebhu) kudeshibhodi yakho. Isebenzisa umqondo ofanayo nosesho oluthuthukile ku-Twitter ukuze ukwazi ukukhetha indawo, ababhali, nenombolo yokuzibandakanya kwezilungiselelo zakho zokuqapha umkhiqizo. 

Inzuzo enkulu yeTweetdeck ukuthembeka kwayo: njengoba kungumkhiqizo osemthethweni we-Twitter, ungaqiniseka ukuthi ithola KONKE okushiwo kungenzeka futhi ngeke kube nezinkinga zokuxhuma ku-Twitter.

Okubi ukuthi igxile kupulatifomu eyodwa kuphela. Uma umkhiqizo wakho une-Twitter esunguliwe futhi udinga isisombululo samahhala ukuyibheka, i-Tweetdeck iyindlela enhle. 

Amanani: mahhala. 

Semrush

Ungamangala ukubona Semrush kulolu hlu - ngemuva kwakho konke, kwaziwa kakhulu njengethuluzi le-SEO. Kodwa-ke, inamakhono wokuqapha umkhiqizo oqinile, okokuqala nokuphambili, igxile kumawebhusayithi, kunjalo. 

Semrush

Ithuluzi linikeza okuphakelayo okunembile kokubalula lapho ungasebenza khona ngokuthunyelwe ngakunye namakhasi, ukumaka futhi ukulebule, futhi uhlunge imiphumela ukuze uthole isithombe esinemba kakhudlwana. Kanye namawebhusayithi, uSemrush uphinde aqaphe i-Twitter ne-Instagram. 

Njengoba i-Semrush igxile kakhulu kuwebhusayithi, inikeza abasebenzisi ikhono lokuqapha izizinda ezithile. Lokhu kungaba usizo ikakhulukazi ekuqapheni imidiya ehlobene nemboni noma iwebhusayithi ethile yokubuyekeza lapho umkhiqizo wakho kuxoxwa ngakho kakhulu. 

Ngaphezu kwalokho, i-Semrush iyithuluzi eliyivelakancane elingakwazi ukukala ithrafikhi evela ekukhulumeni ku-inthanethi okuqukethe izixhumanisi - ukuhlanganiswa kwayo ne-Google Analytics kukuvumela ukuthi ulandelele konke ukuchofoza kuwebhusayithi yakho. 

Amanani: ukuqapha umkhiqizo kufakiwe kuGugu Plan okubiza u- $ 199 ngenyanga. 

Isivivinyo samahhala: kunesivivinyo samahhala sezinsuku ezingu-7 esitholakalayo. 

Yisho

Yisho yinkampani yaseFrance ezinikele ekuqapheni nasekulaleleni izingxoxo eziku-inthanethi. Ilungele izinkampani eziphakathi nendawo kanye nemikhiqizo yezinga lebhizinisi ngoba inikeza ama-analytics amaningi ahlukahlukene nokuhlanganiswa namanye amathuluzi wokuqapha umkhiqizo ngamandla.

Yisho

Ibeka okubaluleke kakhulu kusesho lwesikhathi sangempela - ngokungafani namanye amathuluzi akulolu hlu (i-Awario, iBrandwatch) inikezela kuphela ngemininingwane yomlando (okusho okushiwo endala kunesonto) njengesengezo. Idonsa idatha kusuka ku-Facebook, Instagram, Twitter, izinkundla, amabhulogi, amavidiyo, izindaba, iwebhu, ngisho nomsakazo ne-TV ukuqinisekisa ukuthi uhlala wazi ngazo zonke izingxoxo ezenzeka ngakumkhiqizo wakho. 

Ithuluzi lokuqapha umkhiqizo linikela ngedeshibhodi ye-analytics enemininingwane enazo zonke izinhlobo zamamethrikhi kufaka phakathi ubulili, izibalo zemizwa, ukufinyelela njalonjalo. Ibuye ibe nokuhlanganiswa kwe-API okwenza ukwazi ukwakha ama-analytics abo kuthuluzi lakho noma kuwebhusayithi. 

Amanani entengo: ithuluzi likhululekile kuze kufike kokungu-1,000 25 okushiwo. Ukusuka lapho, amanani aqala ku- $ XNUMX ngenyanga. 

Isivivinyo samahhala: Ukushiwo kunikeza isivivinyo samahhala sezinsuku eziyi-14 kuzinhlelo ezikhokhelwayo. 

BuzzSumo

BuzzSumo iyithuluzi lokumaketha lokuqukethwe ngakho-ke amandla alo wokuqapha umkhiqizo angaba nentshisekelo ekhethekile kulawo ma-brand abeka phambili okuqukethwe.

BuzzSumo

Ithuluzi likuvumela ukuthi ulandelele konke okuqukethwe okushiwo umkhiqizo wakho futhi lihlaziye ukubandakanyeka kokuqukethwe ngakunye kokuqukethwe. Ikunika inani lamasheya ezinkundleni zokuxhumana, inani lokuthandwa, ukubukwa nokuchofozwa. Iphinde ikhombise izibalo eziphelele zosesho lwakho. 

Ngokusetha izexwayiso ungahlala usesikhathini ne-athikili ngayinye entsha nokuthunyelwe kwebhulogi okukhuluma ngomkhiqizo wakho. Ungakha izexwayiso zokulandela ukubalulwa komkhiqizo, ukubalulwa kwesincintisana nabo, okuqukethwe okuvela kuwebhusayithi, ukubalulwa kwegama elingukhiye, ama-backlink, noma umbhali. 

Amanani: amanani aqala ku- $ 99. 

Isivivinyo samahhala: kunesilingo samahhala sezinsuku ezingama-30.

Umuntu okhuluma ngezinyawo

Umuntu okhuluma ngezinyawo inegama emphakathini wokuhlaziya womphakathi - ithathwa njengenye yamathuluzi wokulalela nokuqapha ophambili emphakathini. Futhi kufanele! 

Umuntu okhuluma ngezinyawo

Ithuluzi lezinga le-Enterprise lamaqembu amakhulu wokumaketha anama-dashboard amaningi we-analytics kanye nokuqonda okususelwa ku-AI. ITalkwalker idiliva imininingwane ngesikhathi sangempela kepha futhi iqoqa futhi ihlaziye ukubalulwa komkhiqizo okubuyela emuva eminyakeni emibili. Into eyodwa eyehluka ngeTalkwalker kulabo esincintisana nabo ukuqashelwa ngokubuka: ithuluzi liyakwazi ukuthola uphawu lwakho ezithombeni nakumavidiyo aku-Intanethi yonkana.

I-Talkwalker ithola idatha kusuka kumanethiwekhi omphakathi wezokuxhumana ayi-10 afaka amanye angafihlekile afana neWebo nezindaba ze-TV nezomsakazo.

Amanani: $ 9,600 + / ngonyaka.

Isivivinyo samahhala: asikho isivivinyo samahhala, kepha kukhona idemo yamahhala.

I-Meltwater

Esinye isixazululo sokuqapha umkhiqizo osezingeni eliphezulu I-Meltwater. Yipulatifomu yezokuxhumana nomphakathi yokuhlaziya ethembele kakhulu ku-AI ukuhlinzeka ngemininingwane engenzeka.

I-Meltwater

Ibheka okungaphezu nje kwezokuxhumana, ihlola izigidi zokuthunyelwe usuku ngalunye kusuka kuzinkundla zokuxhumana, amabhulogi, nezindawo zezindaba. Ihlunga okushiwo okungabalulekile futhi inikeze umuzwa kulokho okushiwo onentshisekelo kukho

IMeltwater ifaka amadeshibhodi amaningi aqaphile, ebhentshini, futhi ahlaziye umsebenzi wakho online. Ungakha futhi amadeshibhodi enziwe ngezifiso ukuhlangabezana nezidingo zakho kangcono.

Amanani: $ 4,000 + / ngonyaka.

Isivivinyo samahhala: asikho isivivinyo samahhala, kepha ungacela idemo yamahhala.

I-NetBase

I-NetBase Izixazululo yipulatifomu yezokukhangisa emikhulu ebandakanya ubuhlakani bokuncintisana, ukuphathwa kwezinkinga, ukuhlola ubuchwepheshe kanye nezinye izixazululo. 

Izixazululo zeNetBase

Ithuluzi lokuqapha umkhiqizo selithuthuke kakhulu - likuvumela ukuthi ulandelele umkhiqizo wakho kuyo yonke imithombo yezokuxhumana, amawebhusayithi, neziteshi zemidiya zendabuko; khomba izinto ezibalulekile ezithonya uthando lomkhiqizo ngokuhlaziya imizwa futhi ubophele yonke le datha kuma-KPI akho ebhizinisi.

Ngokungeziwe kwimininingwane etholwe kwimidiya yezenhlalo, isebenzisa eminye imithombo efana nezinhlolovo, amaqembu okugxila kuwo, izilinganiso, nezibuyekezo, ukuthola okuningi ngangokunokwenzeka ngomkhiqizo wakho.

Amanani: INetBase ayihlinzeki esidlangalaleni ngamanani entengo yayo, ejwayelekile kumathuluzi ezinga le-Enterprise. Ungathola amanani entengo ngokuxhumana nethimba lokuthengisa.

Isivivinyo samahhala: ungacela idemo yamahhala.

Iyini Imigomo Yakho?

Ukuqapha umkhiqizo kuyadingeka kunoma iyiphi inkampani, kepha yimaphi amathuluzi ozowasebenzisa ngokuphelele ancike kuwe. Bheka isabelomali sakho, amapulatifomu ofuna ukuwafaka, nezinhloso zakho.

Ngabe ufuna ukugxila kokukhulunyiwe ngakunye ukunakekela izicelo zamakhasimende nokwengeza ukuzibandakanya? Noma mhlawumbe ufuna ukuhlaziya izithameli zakho ezihlosiwe ukuze uthuthukise isu lakho lokumaketha? Noma ingabe unentshisekelo ngempendulo evela kumawebhusayithi athile noma ubukeza abahlanganisi?

Kukhona ithuluzi lanoma yisiphi isidingo nebhajethi, futhi iningi lazo linikela ngezinguqulo zamahhala noma izivivinyo zamahhala ngakho-ke ngiyakukhuthaza ukuthi uthole okulingana nezidingo zakho bese uyazama!

Disclaimer: Martech Zone usebenzisa izixhumanisi zabo ezihambisanayo ze I-Awario futhi Semrush.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.