Amathiphu Wokugwema Intukuthelo Yomkhiqizo ngecebo lakho le-imeyili

ukucasuka

Sisanda kushicilela i-infographic ku ukutubeka kocwaningo lapho amakhasimende aqala ukumelana nokuhlaselwa njalo ngocwaningo. Ezithendeni zalokhu ukuhlaziywa okuhle okuhlinzekwe ngu Ukubukwa nge-imeyili ngokuthi ukuqhuma kwamakhasimende ngamabhomu kungadala kanjani intukuthelo yomkhiqizo.

The WenaGov futhi Ukubukwa nge-imeyili ucwaningo lucele abathengi ngemibono yabo ngezincwadi zokumaketha, futhi lukhanyisa imikhondo engathathwa ngabathengisi engaletha intukuthelo yomkhiqizo. Ucwaningo lutholile:

  • Abangu-75% babike ukuthi bazowucasukela umkhiqizo ngemuva kokuqhunyiswa ngama-imeyili
  • U-71% ubalule ukuthola imiyalezo engacelwanga njengesizathu sokucasuka
  • Ama-50% ezwe ukuthi ukuthola igama lawo kungalungile kwakuyisizathu sokucabanga kancane ngalo mkhiqizo
  • Ama-40% aphawule ukuthi ukuthola okungalungile ngokobulili kuzoba nomthelela omubi

Ngokuhlukaniswa okungcono nokukhonjwa, abathengisi bangavika lezi zingibe, kepha lokhu kuyinselelo lapho abathengi behlala bengathandi ukunikeza imininingwane eyisisekelo:

  • Bangu-28% kuphela abakhombisile ukuthi bazovuma ukwabelana ngegama labo
  • Bangu-37% kuphela abazovuma ukwabelana ngeminyaka yabo
  • Amaphesenti angama-38% kuphela azodalula ubulili bawo

Amathiphu aphezulu wokudala umkhankaso wokukhangisa we-imeyili ohlakaniphile

  • Sebenzisa ubuchwepheshe ukuvala igebe phakathi komkhiqizo namakhasimende abo: Konke ukuxhumana ikhasimende elinakho ngebhizinisi eliku-inthanethi, kusuka ekubhekabhekeni kwiwebhusayithi, kuya ekuvulekeni bese uqhafaza ku-imeyili, ku-tweet, noma ekuthengeni okusesitolo kungabanjwa ukukhiqiza idatha ebalulekile. Namuhla kukhona isizukulwane esisha se-software esizinikele ekusizeni amabhizinisi ukuthi aqonde le datha ebizwa nge-Customer Intelligence. Ubuchwepheshe be-CI bunika amandla abathengisi ukwakha ukumaketha okubhekiswe nokwenziwe okwenzelwe wena okususelwa kumaphrofayli ejwayelekile wabathengi kanye / noma ukuxhumana okwedlule kobhalisile nomkhiqizo.
  • Yazi ikhasimende lakho: Amakhasimende angabantu ngabodwa futhi abathengisi abaku-inthanethi badinga ukwakha ubudlelwano nobuso nobuso. Ngokwakha imiyalezo eqondisiwe, imikhiqizo eku-inthanethi inethuba lokujabulisa amakhasimende ngolwazi lwayo. Ngalokhu kuthintwa komuntu siqu, izinkampani zingakwazi ukuxhumana ngendlela efanelekile futhi ethintekayo.
  • Khuthaza ikhasimende lakho: Amakhasimende adinga ukuncengwa ukuthi anikeze imininingwane yawo. Kusetshenziswa imincintiswano nokunikezwa kwemali yokuheha ukunaka kwabo kuzobasiza bazizwe inzuzo yokwabelana ngemininingwane yabo.
  • Isihloko nesihloko se-imeyili: Konke ukubizelwa esenzweni kufanele kugcizelele inani ekuthatheni leso senzo, ngakho-ke yiba nesandla, udale isasasa uphinde uphile isipiliyoni somkhiqizo wakho. Lokhu kubizelwa esenzweni kufanele kuhanjiswe kulayini wesihloko futhi kuqiniswe kokuqukethwe ngaphakathi kwe-imeyili. Isebenza njengombono wokuqala futhi ukubaluleka komugqa wesihloko kuzonquma ukuthi ngabe i-imeyili izovulwa noma izohlala ilahlekile ebhokisini lokungenayo.
  • Enza ngendlela oyifisayo okunikezwayo kwakho: Ungavumeli ubuhlakani bamakhasimende bonakalise. Ukuziphatha kwangaphambilini kokuthenga nolwazi amakhasimende akunikeza lona ngokuhamba kwesikhathi kungasetshenziselwa ukudala imikhankaso eqondisiwe. Ukwenza ngezifiso ukunikezwa kwakho kungasho umehluko phakathi kokuchofoza nokuthengisa.

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