Amathiphu Wokugwema Intukuthelo Yomkhiqizo ngecebo lakho le-imeyili
Sisanda kushicilela i-infographic ku ukutubeka kocwaningo lapho amakhasimende aqala ukumelana nokuhlaselwa njalo ngocwaningo. Ezithendeni zalokhu ukuhlaziywa okuhle okuhlinzekwe ngu Ukubukwa nge-imeyili ngokuthi ukuqhuma kwamakhasimende ngamabhomu kungadala kanjani intukuthelo yomkhiqizo.
The WenaGov futhi Ukubukwa nge-imeyili ucwaningo lucele abathengi ngemibono yabo ngezincwadi zokumaketha, futhi lukhanyisa imikhondo engathathwa ngabathengisi engaletha intukuthelo yomkhiqizo. Ucwaningo lutholile:
- Abangu-75% babike ukuthi bazowucasukela umkhiqizo ngemuva kokuqhunyiswa ngama-imeyili
- U-71% ubalule ukuthola imiyalezo engacelwanga njengesizathu sokucasuka
- Ama-50% ezwe ukuthi ukuthola igama lawo kungalungile kwakuyisizathu sokucabanga kancane ngalo mkhiqizo
- Ama-40% aphawule ukuthi ukuthola okungalungile ngokobulili kuzoba nomthelela omubi
Ngokuhlukaniswa okungcono nokukhonjwa, abathengisi bangavika lezi zingibe, kepha lokhu kuyinselelo lapho abathengi behlala bengathandi ukunikeza imininingwane eyisisekelo:
- Bangu-28% kuphela abakhombisile ukuthi bazovuma ukwabelana ngegama labo
- Bangu-37% kuphela abazovuma ukwabelana ngeminyaka yabo
- Amaphesenti angama-38% kuphela azodalula ubulili bawo
Amathiphu aphezulu wokudala umkhankaso wokukhangisa we-imeyili ohlakaniphile
- Sebenzisa ubuchwepheshe ukuvala igebe phakathi komkhiqizo namakhasimende abo: Konke ukuxhumana ikhasimende elinakho ngebhizinisi eliku-inthanethi, kusuka ekubhekabhekeni kwiwebhusayithi, kuya ekuvulekeni bese uqhafaza ku-imeyili, ku-tweet, noma ekuthengeni okusesitolo kungabanjwa ukukhiqiza idatha ebalulekile. Namuhla kukhona isizukulwane esisha se-software esizinikele ekusizeni amabhizinisi ukuthi aqonde le datha ebizwa nge-Customer Intelligence. Ubuchwepheshe be-CI bunika amandla abathengisi ukwakha ukumaketha okubhekiswe nokwenziwe okwenzelwe wena okususelwa kumaphrofayli ejwayelekile wabathengi kanye / noma ukuxhumana okwedlule kobhalisile nomkhiqizo.
- Yazi ikhasimende lakho : Amakhasimende angabantu ngabodwa futhi abathengisi abaku-inthanethi badinga ukwakha ubudlelwano nobuso nobuso. Ngokwakha imiyalezo eqondisiwe, imikhiqizo eku-inthanethi inethuba lokujabulisa amakhasimende ngolwazi lwayo. Ngalokhu kuthintwa komuntu siqu, izinkampani zingakwazi ukuxhumana ngendlela efanelekile futhi ethintekayo.
- Khuthaza ikhasimende lakho: Customers need to be persuaded to give their data. Using competitions and money-off offers to attract their attention will help them feel the benefit of sharing their data.
- Isihloko nesihloko se-imeyili: Konke ukubizelwa esenzweni kufanele kugcizelele inani ekuthatheni leso senzo, ngakho-ke yiba nesandla, udale isasasa uphinde uphile isipiliyoni somkhiqizo wakho. Lokhu kubizelwa esenzweni kufanele kuhanjiswe kulayini wesihloko futhi kuqiniswe kokuqukethwe ngaphakathi kwe-imeyili. Isebenza njengombono wokuqala futhi ukubaluleka komugqa wesihloko kuzonquma ukuthi ngabe i-imeyili izovulwa noma izohlala ilahlekile ebhokisini lokungenayo.
- Enza ngendlela oyifisayo okunikezwayo kwakho: Ungavumeli ubuhlakani bamakhasimende bonakalise. Ukuziphatha kwangaphambilini kokuthenga nolwazi amakhasimende akunikeza lona ngokuhamba kwesikhathi kungasetshenziselwa ukudala imikhankaso eqondisiwe. Ukwenza ngezifiso ukunikezwa kwakho kungasho umehluko phakathi kokuchofoza nokuthengisa.