Ukumaketha Kwenzelwe: Kungani Kufanele Uqondanise Ukuhlukaniswa Kwemikhiqizo Nokuqalisa Nokubika

ukuhlukaniswa komkhiqizo

Ngemininingwane ephezulu yedatha eyenziwe kuziteshi eziningi zokumaketha, izinhlobo ziphonswa inselelo yokuhlela nokusebenza kwamafa wedatha afanele ukukhulisa ukusebenza kwesiteshi esiwela. Ukuze uqonde kangcono izithameli zakho ezihlosiwe, shayela ukuthengisa okuningi, futhi unciphise imfucuza yokumaketha, kudingeka qondanisa ukuhlukaniswa komkhiqizo wakho ngokusebenza kwedijithali nokubika.

Kufanele uqondanise i- kungani bathenga nge- ngubani othenga (isigaba sezethameli) kufayela le- ini (isipiliyoni) kanye Kanjani (ukwenziwa kwedijithali) ukuze yonke imizamo yakho ivulwe ikhasi elifanayo.

Isizathu esiyinhloko salokhu kuqondanisa ukukhulisa ukusebenza kahle nokuvumelanisa imizamo yakho ukuze into ngayinye isebenze ngokuhlangana nenye. Ukwazi ukuthi iziphi izithameli okufanele ukhombe kuzo kunquma ukuthi iziphi izindlela zokumaketha okufanele uzisebenzise ukuzibandakanya, okukuholela ekuqondeni okulungile ukuthuthukisa ukuhlukaniswa kwakho. Kungumjikelezo ohlobene futhi obumbene.

Ukuhlukaniswa kweqembu kuqondisa isu lakho

Ukuhlukaniswa kweqembu kuqinisekisa ukuthi umlayezo ofanele -> ufika kumthengi ofanele -> ngesikhathi esifanele. Kubuye kube nokusebenza kahle kakhulu kwezomnotho kunokumaketha okukhulu. Ngokuhlukanisa abasebenzisi abasebenza kahle uzokwengeza ukuzibandakanya nabasebenzisi bamanje ukushayela inani elingaphezulu kusuka kuzithameli zakho. Ukuvumelanisa ukuhlukaniswa kwakho namasu wokwenza kusebenze kubalulekile.

Ngokuthola ukuqonda kokuziphatha kwabathengi unemibono edingekayo yokwengeza ukuguqulwa. Ukuhlukaniswa ngamathuluzi kukusiza ukuthi uhlaziye ukuhlanganiswa kwamakhasimende okwabelana ngezimpawu ezivamile.

Ngokukhomba izingxenye ezinamandla amakhulu okuzibandakanya, ungakha isu lokukhangisa elisebenza kangcono elisebenza kangcono izidingo zabathengi futhi ekugcineni likhulise ukuguqulwa.

Izinto ezi-5 zezingxenye ezisebenza kahle kakhulu kufanele zibe

  1. ulinganiseke - Kususelwa kusayizi, amandla okuthenga, nephrofayili yengxenye
  2. Kakhulu - yesisindo esibucayi esinenzuzo
  3. Kuyatholakala - eyodwa engafinyelelwa kalula
  4. Ukwehluka - ihlukile kwabanye
  5. Iyasebenza - lokho kwenza ukuthi izinhlelo / imikhankaso efanelekile ukuba yathuthukiswe

Ukuze uhlukanise kahle izimakethe, udinga ukuzihlukanisa ngamaqembu ahlukene anezidingo ezithile, izici, noma izindlela zokuziphatha ezidinga imikhiqizo ehlukile noma amamiksi wokumaketha. Kungukhiye wokuvula izingxenye zezethameli ozihlonze kuyo yonke imvelo yedijithali.

Ukuhlukaniswa kwakho okuhlosiwe kufanele kwenziwe ngesisekelo se-

  • Yibaphi abathengi abazophendula kangcono kumikhiqizo yakho
  • Okubhekana kakhulu nezidingo nezisusa zomthengi
  • Lapho abathengi bakumjikelezo wokuthenga
  • Izici ezingenakulinganiswa ezixhumanisa nama-KPI njengosayizi nesabelo semakethe
  • Ukusetshenziswa kokukhonjwa kwe-Persona (profile)
  • Ukutholakala kokukhonjwa (kususelwa kuzimali, izinsizakusebenza, kanye nokucatshangelwa okusebenzayo) kanye nokukhula okungaguquguquki kokukhula kwesigaba

Udinga ukuqonda ukuziphatha kokuthenga kwesigaba ngasinye futhi uthuthukise iphrofayili yomthengi (ngocwaningo nokulandelwa kwamawebhusayithi acebile wedatha).

  • Udinga ukuqala ngocwaningo lwe-DNA lomkhiqizo ukuhlola amandla / ubuthakathaka bomkhiqizo
  • Ingxenye yokukhomba amaqembu aqondiwe okumele agxile kuwo
  • Khomba okuhlosiwe okuyisisekelo nokwesibili
  • Sungula ukuma komkhiqizo
  • Yenza kusebenze ithagethi ukuze uhlanganyele nomkhiqizo ngendlela enenjongo

Uma usuwenzile ihlukanise izithameli zakho eziqondiwe, kufanele ngabe ubheke abathonya, amanxusa emikhiqizo, abavangeli, nabameli. Usebenzisa laba bantu noma amaqembu, ungakhulisa ukusebenza kahle kokusebenza komkhiqizo futhi wandise amazinga okuphendula.

Ukuhlukaniswa kudonsa ukusebenza okusebenzayo

Ukwenza kahle ukuphathwa komkhiqizo futhi ufeze / ugcine inzuzo yakho yokuncintisana futhi wandise ukuguqulwa, kufanele uqondanise ukuhlukaniswa komkhiqizo, ukuthumela imiyalezo nokwenza kusebenze.

Ukuhlukanisa ngempumelelo umkhiqizo wakho nokuwuqondanisa nokwenyuka kokusebenza:

  • Ukuqwashisa kwengqondo okuphezulu
  • Ukufana komkhiqizo
  • Ukuthengwa komkhiqizo

Ngokusebenzisa i-CRM yakho nemithombo yedatha evela eceleni, ungahlukanisa izethameli zakho futhi usize ukuhlela ukwenziwa kusebenze. Ngokuhlonza amakhasimende akho amahle kakhulu, ungagxila kwimidiya ehamba phambili ukuze ufinyelele kubo kanye nomyalezo omuhle kakhulu wokuzibandakanya nabo.

Lapho uhlela imisebenzi yakho yokumaketha kufanele ugcine ukwahlukanisa engqondweni ukuze ukwazi ukunquma ukuthi iziphi izinto okufanele uzifake kumxube wakho wokumaketha. Ukuhlanganiswa okulungile kwemisebenzi yezentengiso nezimoto kuxhumene kakhulu nokuziphatha kwezithameli ezihlosiwe.

Ukuhlukaniswa kwemakethe nokwakha isiphakamiso senani elihlukanisiwe kungamathuluzi amabili anamandla kakhulu wokukhangisa wokuqondisa isu lokumaketha. Ikhomba ngokusobala ukuthi imiphi imigomo yabathengi ezokhiqiza imbuyiselo ephezulu kakhulu ekuguqulweni futhi inikeze umbono ongcono wokuthi ungafinyelela kanjani futhi uwahlanganyele kangcono.

Lapho usuthole ukuhlukaniswa, ungakuqondanisa nokusebenza. Ukwenza kusebenze komkhiqizo kuhilela ukwenza umkhiqizo uphile emakethe. Imayelana nokwethula ukukhula komkhiqizo ngokusebenzisa wonke amathuba wesiteshi ukuxhumana nabathengi futhi ujulise amava abo / ubudlelwane nomkhiqizo wakho. Kumele:

  • Guqula amasu womkhiqizo abe amasu omsebenzi amasha
  • Thuthukisa ukuxhumana okuseduze kwemakethe nabathengi
  • Sebenzisa izinhlelo zokuqalisa zabathengi
  • Ukubonakala komkhiqizo weDrayivu nobukhona besiteshi
  • Ukuqapha intuthuko yezimakethe nokusebenza komkhiqizo

Ukusungula okunamathiselwe ngokomzwelo noma okunengqondo phakathi kwabathengi nomkhiqizo wakho ukukhuthaza ukubandakanyeka kubaluleke kakhulu. Lokhu kuhambelana nokuthi wenza kanjani imibono nokuziphatha maqondana nenkampani yakho.

Ukubikwa komkhiqizo kukunikeza ukuqonda okungcono ngokuhlukaniswa

Ukubika okuqondaniswe nokuhlukaniswa kusiza ukuhlinzeka ngemininingwane edingekayo yokwazisa inqubo yokumaketha nokuqondisa ukuthuthukiswa komkhankaso.

Ukuqondanisa izingxenye ekubikeni, kukuvumela ukuthi unqume ukuthi iziphi izingxenye ezinenzuzo enkulu ukuze ukwazi ukwandisa ukusebenza ngokukhomba. Lelisu likunikeza isithombe esinembe kakhudlwana sokuthi izigaba ngazinye zinikela kuphi ku-ROI yakho, yiziphi ezidinga ukunakwa okukhulu nezinsizakusebenza eziningi, nokuthi yini okufanele uyiqede.

Ukuqondanisa kulingana nokusebenza

Umngcele wakho wokuncintisana uncike ekutholeni izethameli ezifanele zemikhiqizo / izinsizakalo zakho, bese uthola umyalezo ofanele kubo.

Ukuhlukaniswa ngethuluzi kuyithuluzi lokusiza ukufeza lokhu, kepha ngaphandle kokuthi kuhloswe ngomxube wokumaketha ofanele, uchitha ukusebenza kahle futhi usika amamajini akho. Isitolo esikhulu semininingwane onayo kumele sisetshenziselwe ukunquma ukuthi ngobani okufanele ukhulume nabo nokuthi ungafinyelela kanjani kubo ngempumelelo ukushayela ukuzibandakanya. Uma usunayo ukuhlukaniswa kwesigaba nokwenza kahle, futhi kufakwa ekubikeni okusebenzayo ngokulinganayo ukuthola ukuqonda, ekugcineni uyobe unolwazi oludingayo ukuze uthuthukise ukuguqulwa.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.