Umcimbi Wokumaketha

Umbiko weBellTALK Benchmark: Imikhuba Emihle Yokukhuthaza I-Webinar Yakho

I-BrightTALK, ebilokhu ishicilela idatha yokuma kwe-webinar kusukela ngonyaka we-2010, yahlaziya ama-webinar angaphezu kwama-14,000, ama-imeyili ayizigidi ezingama-300, okuphakelayo kanye nokuphakanyiswa komphakathi, kanye namahora wezigidi ezi-1.2 zokuzibandakanya kusukela ngonyaka odlule. Lo mbiko waminyaka yonke usiza abathengisi be-B2B ukuqhathanisa ukusebenza kwabo nalabo bezimboni zabo futhi babone ukuthi yimiphi imikhuba eholela empumelelweni enkulu kakhulu.

Landa i-Benchmark Report

  • Ngo-2017, ababambiqhaza basebenzise i- isilinganiso semizuzu engama-42 ubuka i-webinar ngayinye, ukwanda ngamaphesenti angama-27 unyaka nonyaka kusuka ku-2016.
  • Ukuguqulwa kwe-imeyili ekubhaliseni kwe-webinar bekhuphuke ngamaphesenti angama-31 kusuka onyakeni owedlule, umphumela oqondile wokuqonda okuthuthukisiwe kwabakhangisi kuzihloko ezithandwa yizethameli.
  • Inani eliphelele lama-webinars kungxenyekazi ye-BrightTALK lenyuke ngamaphesenti angama-40 unyaka nonyaka, okuphakamisa ukuthi ama-webinars nezinkulumo zobungcweti ziyithuluzi eliya ngokuya libalulekile ekushisweni kwezindaba zabathengisi.
  • Ama-webinars aguqukela ku- okuqukethwe kwevidiyo okufuneka kakhulu. Cishe uhhafu wokubukwa kwe-webinar kwenzeka ezinsukwini eziyi-10 zokuqala kulandela umcimbi obukhoma.

Ungayithuthukisa Kanjani I-Webinar Yakho

Mhlawumbe imininingwane ebaluleke kakhulu engiyitholile kulo mbiko bekungamasu wokukhuthaza i-webinar yakho ukukhulisa abakhona. Kumakhasimende ethu, ama-webinar aqhubeka nokuba ngumthombo omangalisayo wemikhombandlela. Sithole ukuthi abantu abaya kuma-webinar bajule kakhulu emjikelezweni wokuthenga futhi bafuna ukuqinisekisa noma ukufunda kabanzi ngotshalomali abazolwenza. Inkinga, yiqiniso, ukuthi ungashayela kanjani amathemba amaningi ngangokunokwenzeka lapho.

Imithombo Yokuhola ye-BrightTALK Webinar

Ngiyabonga - I-BrightTALK inikeza imikhuba emihle kakhulu lapho:

  • Izinhlelo zeWebinar zibona impumelelo lapho zinjalo kukhushulwe kusenesikhathi (ukuphuma kwamasonto ama-3-4), futhi uqhubeke usuku lonke.
  • Iningi lezithameli zakho lizoba nalo ibhaliswe kungakapheli amasonto amabili yomcimbi obukhoma. La mazinga ahlala engaguquguquki eminyakeni emithathu edlule.
  • IBrighttalk incoma ukuthumela ukukhushulwa kwe-imeyili okuzinikele, neyokugcina ngosuku lwe-webinar uqobo.
  • Ukuguqulwa kwe-imeyili kuma-webinar bekhuphuke ngama-31% ezinyangeni eziyi-12 ezedlule, futhi enyuka ngama-35% ngempelasonto
  • Izinga lokuguqulwa lokwazisa ama-webinars empeleni lalicishe lifane phakathi kulo lonke isonto lomsebenzi, nge NgoLwesibili esebenza kahle kakhulu.
  • Izinga lababekhona bukhoma liphansi kakhulu
    NgoMsombuluko kuze kube uLwesine kodwa cwilisa u-8% ngoLwesihlanu.
  • The isikhathi esihle sokuhlela i-webinar ngu-8: 00 am kuya ku-9: 00 am (PDT, North America).
  • I-BrightTALK amakhasimende aqhube ama-46% wokubhaliswa kwawo kwe-webinar ngokwenyusa kwawo (imeyili, ukukhangisa, social, njll) ngemikhondo ekhokhelwayo yayiseduze kakhulu ngama-36%. U-17% wokuhola uqhamuke kuthrafikhi ephilayo.

Ngingancoma kakhulu ukulanda nokufunda umbiko ogcwele ohlanganiswe yiBrightTALK, kunethani lenani kulo mbiko wokulinganisa!

Landa i-Benchmark Report

Mayelana ne-BrightTALK 

I-BrightTALK kuletha ochwepheshe namabhizinisi ndawonye ukuze bafunde futhi bakhule. Bangaphezu kwezigidi eziyisikhombisa ochwepheshe ababamba iqhaza ezingxoxweni zamahhala ezingaphezu kwezingu-7 kanye nezingqungquthela eziyi-75,000 1,000 eziku-inthanethi ukuthola ubuchwepheshe obusha, ukufunda kongoti abathembekile nokuthuthukisa imisebenzi yabo. Izinkulungwane zamabhizinisi zisebenzisa okuqukethwe kwe-AI eneBrightTALK futhi zidinga inkundla yokumaketha ukukhulisa imali. IBrightTALK yasungulwa ngonyaka we-2002 futhi yathola imali engaphezu kwezigidi ezingama- $ 30 kumali yokuqalisa ibhizinisi. Amaklayenti afaka iSymantec, JP Morgan, BNY Mellon, Microsoft, Cisco, kanye neAmazon Web Services.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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