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Izizathu Eziyi-10 Inkampani Engase Ifune Ukwakha Isixazululo Ngokuqhathaniswa Nelayisensi Eyodwa (Nezizathu Zokungenzi)

Muva nje, ngibhale indatshana ngeluleka izinkampani hhayi ukusingatha amavidiyo abo engqalasizinda yabo. Kube khona ukuhlehla okuvela kwamanye ama-techies ayeqonda ukungena nokuphuma kokusingathwa kwamavidiyo. Babenamaphuzu amahle kakhulu, kodwa ividiyo idinga izethameli, futhi izinkundla eziningi zokubamba amavidiyo zinikeza isixazululo KANYE nezilaleli. Empeleni, YouTube iyindawo yesibili eseshwa kakhulu emhlabeni… ingeyesibili kuphela ku-Google. Futhi iyinethiwekhi yokuxhumana nabantu yesibili ngobukhulu, eduze ne-Facebook.

Lapho amandla e-computing ebiza, umkhawulokudonsa wawubiza, futhi ukuthuthukiswa kwakufanele kwenziwe kusukela ekuqaleni, bekungeke kube yinto encane ukuzibulala ngenkampani ukuzama ukwakha isisombululo sayo sokumaketha. Isoftware njengesevisi (SaaS) batshale izigidigidi ukuthuthukisa izinkundla zabo - pho kungani inkampani ingenza lokho kutshalwa kwezimali? Kwakungekho mbuyiselo ekutshalweni kwezimali (RIO) ngakho, futhi uzoba nenhlanhla uma uke wayisusa phansi.

Izizathu Ezenza Inkampani Ingazakhela Eyayo Inkundla

Lokho akusho ukuthi ngikholwa ukuthi izinkampani akufanele neze zicabange ukuzakhela isixazululo. Kumane kuyindaba yokukala izinzuzo zokwakha uqhathanisa nokuthenga isixazululo. Kanye namandla omkhawulokudonsa amaningi namandla okucubungula, nazi ezinye izizathu eziyi-10 ezingaheha inkampani ukuthi yakhe iqhathanisa nokuthenga:

  1. Izixazululo Zekhodi Nekhodi Ephansi: Ukunyuka kwamapulatifomu okuthuthukisa amakhodi namakhodi aphansi kuvumela amabhizinisi ukuthi enze izisombululo zokuthengisa ezingokwezifiso ngaphandle kobuchwepheshe obuningi bokubhala amakhodi. Izinkampani zinganciphisa izindleko zentuthuko futhi zisheshise isikhathi ukuya emakethe ngokusebenzisa amathuluzi angenayo ikhodi ukuze zakhe izixazululo ezilungiselelwe ezihambisana nezidingo zazo ezihlukile.
  2. Ama-API amaningi nama-SDK: Ukutholakala kwama-API amaningi (I-Application Programming Interfaces) kanye namakhithi kanjiniyela wesoftware (Ama-SDK) vumela ukuhlanganiswa okungenamthungo phakathi kwezingxenye zesofthiwe ezihlukene. Ukwakha inkundla yangokwezifiso kuvumela izinkampani ukuthi zisebenzise ama-API ukuze zixhume amasistimu ahlukahlukene, ziqondise ukuhamba kwedatha, futhi zidale ukuthengisa okuhlangene kanye ne-ecosystem yokumaketha.
  3. Izindleko Eziphansi Zomkhawulokudonsa namandla Okucubungula: Izindleko ezinciphayo zomkhawulokudonsa kanye nokutholakala kwezinsiza zekhompuyutha yamafu kwenze ukugcinwa kwedatha nokucubungula kufinyeleleke kakhulu. Izinkampani zingakha futhi zikale izinkundla zazo efwini, zehlise izindleko zengqalasizinda futhi zifinyelele ukusebenza kwezindleko njengoba zikhula.
  4. Imithethonqubo nokuhambisana: Imithetho eguqukayo efana I-GDPR, I-HIPAA, Futhi I-PCI DSS benze ubumfihlo bedatha nokuthobelana kwaba bucayi kakhulu kunangaphambili. Ukwakha amapulatifomu angaphakathi endlini kuvumela izinkampani ukuthi zibe nokulawula okugcwele ekuphathweni kwedatha nokuhambisana, nokunciphisa ubungozi bezinhlawulo zokulawula ezibizayo.
  5. Security: Izinsongo ze-Cybersecurity seziphenduke zaba yinkimbinkimbi, okwenza ukuvikelwa kwedatha kube yinto ehamba phambili. Ukwakha inkundla yangokwezifiso kuvumela izinkampani ukuthi zisebenzise izinyathelo zokuphepha eziqinile ezihambisana nezidingo zazo ezithile, ukuvikela idatha yekhasimende ebucayi kanye nempahla yengqondo.
  6. Ukwenza ngokwezifiso: Isakhiwo sivumela ukwenza ngendlela oyifisayo okuphelele ukuze kuhambisane namasu enkampani okuthengisa nawokumaketha, okuhlinzeka ngomphetho oqhudelanayo izixazululo ezingaphandle kweshalofu okungenzeka zinganikezi.
  7. Ukungafinyeleli: Amapulatifomu angokwezifiso angaklanywa ukuthi akhule kalula njengoba inkampani ikhula, iqinisekise ukuthi ingakwazi ukuphatha amavolumu anyusiwe ngaphandle kwemikhawulo yesofthiwe yomuntu wesithathu.
  8. Ukuhlanganisa: Izinkampani zingahlanganisa ngokuqinile inkundla yazo yangaphakathi namathuluzi akhona kanye nesizindalwazi, zithuthukise ukusebenza kahle futhi zinikeze umbono ohlangene wedatha yekhasimende.
  9. Ukulawulwa Kwezindleko: Ngokuhamba kwesikhathi, ukwakha inkundla yangokwezifiso kungaholela ekongeni kwezindleko uma kuqhathaniswa nezinkokhelo zamalayisense zonyaka eziphindelelayo, ikakhulukazi njengoba inkampani ikhula futhi umthamo wedatha nabasebenzisi ukhula.
  10. Ukutshalwa kwezimali: Ukwakha isixazululo sobunikazi kungaba nomthelela enanini lenkampani lesikhathi eside. Inkundla eyakhelwe ngokwezifiso iba yigugu, okungenzeka ikhulise inani lenkampani lilonke. Lesi sixazululo sobunikazi singaphinda sibe indawo yokuthengisa eyingqayizivele, sihehe abatshalizimali, ozakwethu, noma abangaba abathengi ababona inani lezimpahla zobuchwepheshe zenkampani.

Izizathu Ezenza Inkampani Kungafanele Izakhele Inkundla Yayo

Umngane wami omuhle, u-Adam Small, wakha into emangalisayo ukumakethwa kwezindlu ipulatifomu ethengekayo futhi enothile ngesici. Elinye lamakhasimende akhe amakhulu lanquma ukuthi lingazakhela elayo inkundla ngaphakathi futhi liyinike mahhala kubasebenzeli balo. Ngemva kweminyaka, kwasetshenziswa izigidi zamaRandi, futhi inkundla namanje ayikanikezi ukusebenza okuyisisekelo okudingekayo kubasebenzeli bezindlu ezithengiswayo… futhi labo abahambe bayokonga izindleko manje sebebuyile.

Ungawubukeli phansi umzamo wokwakha isixazululo. Kunezizathu ezizwakalayo zokuthi kungani inkampani ingase ikhethe ukungazakhi isixazululo sayo bese ikhetha izisombululo ezikhona, ezinelayisensi esikhundleni salokho. Nazi izizathu ezivamile:

  • Izindleko Nezingqinamba Zezinsiza: Ukwakha isixazululo esingokwezifiso kungabiza futhi kusebenzise izinsiza. Kungase kudinge ukuqasha onjiniyela abakhethekile, abaklami, nabasebenzi abaqhubekayo bokulungisa. Izixazululo ezinelayisense zivame ukuba nezindleko zokubhalisa ezibikezelwayo.
  • Isikhathi seMakethe: Ukwakha isixazululo sangokwezifiso kungathatha isikhathi esibalulekile. Amabhizinisi adinga ukuqalisa ngokushesha angase akuthole kusebenza kakhulu ukusebenzisa izixazululo ezakhelwe kusengaphambili ezitholakala kalula.
  • Ukungabi Namakhono: Uma inkampani ingenabo ukuthuthukiswa kwesofthiwe yangaphakathi kanye nobungcweti bobuchwepheshe, ukwakha isixazululo sangokwezifiso kungase kuholele ezinseleleni ekulondolozeni ngempumelelo nasekuguquleni uhlelo.
  • Inkimbinkimbi kanye Nengozi: Ukwakha inkundla yangokwezifiso kufika nezinselele zobuchwepheshe kanye nezingozi, njengokulibaziseka okungalindelekile kokuthuthukiswa, iziphazamisi, nezinkinga zokusebenzisana. Lokhu kungaba nomthelela ekusebenzeni kanye nemali engenayo.
  • Iziphazamisi kanye nokuba sengozini: Ukwakhiwa kwekhodi yangokwezifiso kwethula ubungozi bamaphutha okubhala ngekhodi nokuba sengozini abadlali abanonya abangase baxhaphazeke. Lezi zinkinga zingase zingatholakali kuze kube ngemva kokuthunyelwa.
  • Ukuvikelwa kwedatha: Ukuqinisekisa ukuvikeleka kwedatha ebucayi, njengemininingwane yekhasimende noma amarekhodi ezezimali, kungaba yinkimbinkimbi. Ukungaphathwa kahle noma ukuvikelwa okunganele kwedatha kungaholela ekwephulweni kwedatha.
  • Compliance: Uma wakha isixazululo sangokwezifiso, ukuhlangabezana nemithetho eqondene nemboni kanye nezidingo zokuthobelana kungaba inselele. Ukungathobeli imithetho kungaholela emiphumeleni yezomthetho nezezimali.
  • Focus: Izinkampani zingakhetha ukugxila emisebenzini yazo eyinhloko yebhizinisi kunokuphambukisa izinsiza nokunaka ekuthuthukisweni kwesoftware. Ukusebenzisa izixazululo ezikhona kubavumela ukuthi bagxile kulokho abakwenza kahle kakhulu.
  • Innovation: Izixazululo eziningi zesofthiwe ezinelayisensi zinikeza futhi ziyaqhubeka nokwengeza inhlobonhlobo yezici nokuhlanganiswa okungahlangabezana nezidingo zamabhizinisi ngaphandle kwesidingo sokuthuthukiswa ngokwezifiso.
  • Ukuthuthukiswa Nokunakekela: Ukugcina nokuthuthukisa isisombululo sangokwezifiso kungase kudle isikhathi futhi kubize. Izixazululo zesofthiwe ezinelayisensi zivame ukuza nokusekelwa, izibuyekezo, kanye nezinsizakalo zokulungisa.
  • Imakethe Ihlolwe futhi Yafakazelwa: Izixazululo zesofthiwe ezimisiwe zinerekhodi lokusetshenziswa ngempumelelo amabhizinisi amaningi, okunciphisa ukungaqiniseki okuhlobene nokuthuthukiswa ngokwezifiso.
  • Ukungafinyeleli: Ezinye izixazululo ezinelayisensi zenzelwe ukukala ngokukhula kwenkampani, okwenza kube lula ukuzivumelanisa nezidingo ezishintshayo ngaphandle komthwalo womsebenzi omkhulu wokuthuthukisa.
  • Ukuxhaswa Kwabathengisi: Isofthiwe enelayisensi ivamise ukufaka ukwesekwa komthengisi, okungaba wusizo ezinkingeni zokuxazulula inkinga nokuthola usizo.
  • Isamba Sezindleko Zobunikazi (TCO): Nakuba ukwakha isisombululo sangokwezifiso kungase kubonakale kubiza ekuqaleni, ngokuhamba kwesikhathi, i-TCO ingaba phezulu ngenxa yezindleko zokuthuthukiswa, ukugcinwa, nokusekelwa.

Kafushane, ukungazakheli isixazululo sakho kungaba yisinqumo esiphusile uma inkampani ibhekene nezinkinga zezinsiza, izingcindezi zesikhathi sokuya emakethe, intula ubuchwepheshe bezobuchwepheshe, noma uma izixazululo ezikhona zihambisana nezidingo zayo. Ukucatshangelwa ngokucophelela ukuhwebelana phakathi kokwakha nokuthenga kubalulekile ukuze wenze isinqumo esinolwazi esivumelana kangcono nezinjongo nezimo zenkampani.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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