Ukukhangisa Okuqukethwe

Izici eziyisi-6 Eziyinhloko Zelogo Yezebhizinisi

Ngesinye isikhathi, lapho kukhulunywa ngama-logo, umklami we-logo odumile we-IBM, UPS, u-Enron, uMorningstar, Inc., iWestinghouse, i-ABC, ne-NEXT uthe lokhu:

I-logo ayithengisi, iyakhomba.

Paul rand

Ukuze ube ngumazisi ophelele kakhulu futhi omele umkhiqizo wakho, zonke izici kudizayini yakho ye-logo kufanele zibe khona ngesizathu. Isici ngasinye kumele sitshele okuthile ngomkhiqizo wakho. Umumo owukhethayo, imibala oyikhethayo, namafonti owakhethayo, kufanele kube yingxenye yokuxoxa izindaba zomkhiqizo ezihambisanayo nezifushane. 

Ukufeza lokho, sikhombe izici eziyisithupha ezenza ukwakheka kwelogo kuphoqe, kukhunjulwe, futhi kuhlobene nomkhiqizo wakho. 

1. Okulula nokuhlukanisiwe

Ukulula kuyisihluthulelo. Yinkimbinkimbi njengobuchopho bomuntu, ikhetha ukwenziwa lula. Amaphethini nokuphindaphinda izinto zabo. Njengoba icubungula imininingwane ngejubane elisheshayo lokusangana, ukwakheka okulula akubenzi ubuchopho busebenze kanzima. Futhi ngoba ithanda ukwakheka okulula kakhulu, ubuchopho buyikhumbula kahle ngendlela emangalisayo, bungayicubungula kalula, futhi biyiqonde kahle. 

Ukwakha i-logo design elula kunzima kunokwakha okuyinkimbinkimbi. Ukucabanga kwakho kudinga ukuba kuhlanzeke ngokuphelele futhi kwamukele ukufinyelela emibonweni elula. Cabanga nge-Microsoft, i-Nike, ne-Target, njll. Imibono elula, ukungabi nabalandeli, nezethulo eziphelele zomqondo ongemuva kohlobo lomkhiqizo.

Okwenza i-logo isebenze ekudluliseni uphawu akuyona izinto eziningi zomklamo ezakhelwe kuyo. Ukuntuleka kwayo, kepha unamandla okusho okuningi okwenza kube uphawu olusebenzayo.

Zaheer Dodhia, Umsunguli we IlogoDesign.net

Ngokwengeziwe, umbono wakho olula kufanele wehluke. Kumele kube yilowo mkhiqizo nalolo hlobo kuphela. Lapho abantu beyibuka, akufanele bacabange okunye ngaphandle komkhiqizo wakho.

Ukwakha umklamo onjalo, ucwaningo lwakho ludinga ukwenziwa kahle. Funda ngalokho okwenziwe izimbangi zakho futhi uvikele ukuphinda imiklamo yabo. Futhi, funda okuningi ngangokunokwenzeka mayelana yakho sha. Qonda ukuthi imayelana nani bese uyiletha kukhanvasi. 

Izinsiza Zokwakha ze-logo

2. Izinkomba zebhizinisi ezifanele

Zonke izithonjana, umbala, noma ukukhetha kwefonti okwenzayo lapho wakhe i-logo, kudlulisa umyalezo. Umumo wonxantathu udlulisa ubuholi nokubusa; ukungaphelelwa yisikhathi kombuthano nokuphelela. Ku- imibala, iwolintshi iyenama futhi iyasebenza kanti okwesibhakabhaka kuyazola. Futhi lezi zincazelo ziyashintsha lapho ushintsha umthunzi nombala. Ngakho-ke, ukukhetha ukuthi iziphi izici ongazengeza ku-logo yakho kudinga ukuba inqubo ecabangelayo neqondayo. 

Ake sithi, ufuna ukudala i-logo eqinile yokukhangisa futhi ufuna ukudlulisa ubuqambi nobuholi kepha futhi nobuntu bohlobo olumnandi. Unganquma ukwaba izici ezahlukahlukene ukuze unakekele imikhakha ehlukene yebhizinisi. Isibonelo, ukwakheka kwelogo lesikhangiso sakho kungadlulisa ubuholi ngenkathi ukukhetha kwakho kwefonti kungaba ngokudala. Isici esimnandi singathunyelwa ngokukhetha umbala wakho, njalonjalo. 

Ngokuyisisekelo, udinga ukuthi uhlale wazi ukuthi kungani wenza ukukhetha okwenzayo futhi uqinisekise ukuthi ngamunye utshela isici esihlukile somkhiqizo. 

3. Ihambisana Nemboni Nemikhiqizo

Yini engaba yi ukwakheka okuhle kwelogo komunye umkhakha kungaba yinhlekelele ngokuphelele komunye. Lapho udala isu lakho lokuklama, cabanga ngomkhakha lomkhiqizo wakho. Bese ukhetha okubalulekile kokuklama kwakho okuhambisana naleyo mboni. 

Isibonelo, uma udala ilogo yobunjiniyela, sebenzisa izithonjana nezimpawu eziyimishini. I-typography eqondile ezwa impoqo, nokukhethwa kombala okungathathi hlangothi noma okuhambisa umuzwa wokuqina. Umbono wakho wokuklama kufanele futhi uhambisane nobuntu bomkhiqizo obufunayo. Ukukhetha kwakho komkhiqizo olula nomkhiqizo ophazamisayo kuzohluka kakhulu. 

4. I-Scalable For Branding

Idizayini yelogo ikhonjiswa kuzingxenyekazi eziningi zokumaketha ukuze ivezwe kakhulu futhi ukuqonda komkhiqizo okusebenzayo. Kusuka ezikhaleni ezincane njengakwithreyi yesithonjana sohlelo lokusebenza kuya kumakhanvasi amakhulu afana nebhodi lokukhangisa ledolobha, ilogo yakho ingaba noma kuphi. Ngakho-ke, dala idizayini elula ngokwanele futhi ehluke ngokwanele ukuthi abantu bangabi nankinga yokuyibona noma ukuyiqonda kungakhathalekile usayizi wayo noma lapho ikhonjiswa khona. 

Ngamanye amagama, kufanele isabeke futhi iphendule. Uma uqashe umklami wemidwebo yelogo yomkhiqizo wakho, bacele ukuthi bakuthumele amafayela wokuklama woqobo ukuze ube nenkululeko ephelele yokukala uphawu lwakho phezulu noma phansi. Uma uthola i-logo kusuka kwinsizakalo yomenzi we-logo eku-inthanethi, qiniseka ukuthi ukhetha iphakethe ledizayini elikunikeza ifayili le-vector yelogo. Ifomethi ye-vector igcina ikhwalithi yedizayini ingashintshi lapho ulinganisa ilogo. 

5. Okunhlobonhlobo Kokumaketha

ukuziqhenya kwe-apula

I-logo yomkhiqizo esebenzayo idinga ukwehluka. Uma ukhetha izici zayo noma ushintsha imibala noma ukwakheka kwayo, kufanele igcine ukwakheka kwayo okuhlukile. Cabanga nge-logo ye-Apple futhi. Ukugubha Inyanga Yokuziqhenya, i-logo iphakamisa amathoni ayo womhlaba ajwayelekile futhi isebenzisa imibala egqamile yothingo lwenkosazana. Kepha ukwakheka kwesithonjana se-apula kusahlukile - ngakho-ke siyazi ukuthi hlobo luni lomkhiqizo. 

Uma udizayina uphawu lomkhiqizo, cabanga ukuthi ngabe izici ezahlukahlukene zingasebenza ngokuzimela noma uma zishintsha izindawo. Ukuhluka kwe-logo kukuvumela ukuthi ugubhe imicimbi ebalulekile, kukhombe ingqophamlando, noma ube yingxenye yokunyakaza okukhulu ngaso sonke isikhathi ngenkathi unweba ukufinyelela komkhiqizo wakho futhi ungalokothi uyeke ubunikazi bomkhiqizo wakho. 

Idizayini yomkhiqizo eyakhiwe ngobungcweti kufanele iqukathe okuhlukahluka kwelogo njengomklamo wesithonjana kuphela, inketho yombala omnyama nomhlophe, inketho yombala owodwa, inketho yegama kuphela, njalonjalo.  

6. Kukhunjulwa Ngokukhumbula Okungcono

Lapho ukwakheka kwelogo kulula futhi kuhlukile, kwandisa ukukhumbula. Ubulula benza kube lula ukukuqonda ngenkathi ukubukeka okuhlukile kusinikeza okuthile okuhlukile ukugxila kukho. Lapho zihlangana, sigcina ngomklamo oyingqayizivele okulula ukuwukhumbula. Yonke imiklamo ye-logo edumile emhlabeni inayo le mfanelo. 

Ukwakha idizayini engalibaleki akulula, kepha kubalulekile. Awufuni ukuthi uphawu lwakho lomkhiqizo luzilahlekele olwandle lwemiklamo yobunikazi bomkhiqizo. Ngokulinganisela okwaziwayo kwemibala, ubujamo, amafonti, nezitayela, dala ukubukeka komkhiqizo okuhlala ezingqondweni zabantu isikhathi eside ngemuva kokuthi bebone ilogo. Kufanele kubonakale ku iziqeshana ezimbalwa zokuqala zomzuzwana.

Ucabangani?

Kimi, yilezi zici eziyisi-6 ezibalulekile okufanele zibe lapho kumklamo we-logo ukuze zisebenze kahle. Yini enye ongayengeza? Ukungaphelelwa yisikhathi ngesinye isici esihle esigcina uphawu lwakho lufanele iminyaka ezayo. Futhi lapho usuzame ukufeza le miyalo ephezulu engu-6 yokuklama okuhle kwelogo, maningi amathuba okuthi usuvele wakhe isithombe esingaphelelwa yisikhathi. 

Ngakho-ke, memeza kumazwana wokuthi iyiphi into ocabanga ukuthi ibaluleke kakhulu futhi iqhubekisela phambili ubunikazi bomkhiqizo. 

U-Alicia Rother

U-Alicia Rother ungusomaqhinga wokuqukethwe ozimele osebenza namabhizinisi amancane kanye nama-startups ukukhulisa ukufinyelela komkhiqizo wabo ngokuqamba kokuqukethwe kokubhala nokubhala. Indawo yakhe yobungcweti ifaka ukumaketha kwedijithali, i-infographics, ukufaka uphawu, kanye nokwakhiwa kwemidwebo.

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