Ukukhangisa Okuqukethwe

Izinyathelo ezi-3 zokuqala umkhankaso wokumaketha ngevidiyo webhizinisi

Ukumakethwa kwevidiyo isebenza ngokugcwele futhi abathengisi abasebenzisa inkundla bayothola imivuzo. Ukusuka ekubekweni ku-YouTube naku-Google kuya ekutholeni amathuba akho ohlosiwe ngezikhangiso zevidiyo ze-Facebook, okuqukethwe kwevidiyo kukhuphukela phezulu kokuphakelwa kwezindaba ngokushesha kune-marshmallow ku-cocoa.

Ngakho usebenzisa kanjani lesi sisetshenziswa esidumile kodwa esiyinkimbinkimbi?

Isiphi isinyathelo sokuqala sokudala okuqukethwe kwevidiyo okuheha izethameli zakho?

At I-Videospot, besikhiqiza futhi simaketha amavidiyo osomabhizinisi, amabhizinisi, nemikhiqizo kusukela ngo-2011. Mina ngokwami ​​ngisebenzele imikhankaso yokusakaza bukhoma nevidiyo yabaqeqeshi abaphezulu bamabhizinisi kanye namagama ambalwa amakhulu ekukhangiseni kwenkundla yezokuxhumana.

Siyazi ukuthi yini esebenzayo, futhi sinamamethrikhi okufakazela lokho.

UHenry Ford wenza izinguquko embonini lapho ethula umugqa wokuhlanganisa ukukhiqizwa kwezimoto. Leyo yindlela efanayo esiyithatha ngevidiyo: lapho isinyathelo ngasinye esilandelanayo sikusondeza emkhiqizweni wevidiyo oyimpumelelo. Isinyathelo sokuqala kuleyo nqubo ukuthuthukisa okuqukethwe.

Qala nge-Programming Strategy

Ngisho nangaphambi kokuthenga ikhamera ebizayo enodondolo lwesithombe ozishuthe sona, abakhangisi kumele bakhe uhlaka (izihloko nezihloko) lapho kuzokwakhiwa khona umkhankaso wakho wokuqala wevidiyo. Lokhu sikubiza ngesu lakho lokuhlela.

Sisebenzisa indlela enezigaba ezi-3 ukuthuthukisa isu lokuhlela elizofeza izinhloso ezintathu ezinkulu zebhizinisi kuwe:

  1. Beka amavidiyo akho ikhasi lokuqala lemiphumela yosesho.
  2. Misa iphuzu lakho lokubuka njenge- izwi elinegunya.
  3. Shayela ithrafikhi ekhasini lakho lokubikezela noma umcimbi wokuguqulwa.

Nakuba ividiyo ngayinye kufanele ibe nenjongo eyinhloko, Isu Lokuqukethwe le-P3 ngeke likusize nje kuphela ekudaleni izihloko zamavidiyo ezizoheha isibukeli sakho esiyinhloko kodwa ukulandela le fomethi kuzokusiza futhi ukuhlela okuqukethwe kwamavidiyo akho ukuze uhole. ababukeli ukuthatha izinyathelo ezifanele.

Isu Lokuqukethwe le-P3

  • Donsa Okuqukethwe (Inhlanzeko): Lokhu okuqukethwe okuheha umbukeli wakho. Lawa mavidiyo kufanele aphendule imibuzo ebuzwa ngababukeli bakho nsuku zonke. Lawa mavidiyo angachaza amagama noma amathiyori futhi. Ngokuvamile, lokhu okuqukethwe kwakho okuhlala kuluhlaza.
  • Push Content (Ihabhu): Lawa amavidiyo agxile kakhulu kumkhiqizo wakho nakubuntu bakho. Ngale ndlela, isiteshi sakho sisebenza njengesiteshi sokubloga ividiyo lapho Unquma khona lokho umbukeli azokubona noma akuzwayo. Ngamanye amazwi, ulawula i-ajenda, futhi isiteshi sakho siba “isikhungo” sokuqukethwe okuhlobene nomkhakha wakho.
  • Okuqukethwe kwe-Pow (Iqhawe): Lawa amavidiyo akho amakhulu ebhajethi. Akufanele zikhiqizwe kancane futhi zisebenze kahle uma zihambisana nemicimbi emikhulu noma Amaholide imboni yakho ewagubhayo. Isibonelo, uma unesiteshi Sabesifazane, ukukhiqiza ividiyo enkulu yoSuku Lomama kungakusiza. Uma udala amavidiyo abasubathi noma imboni yezemidlalo, i-Super Bowl ingaba yithuba lokukhiqiza ividiyo ephezulu.

Bhalisela Ukuqeqeshwa kuka-Owen ku-YouTube Namuhla!

U-Owen Hemsath

U-Owen Hemsath Ungcweti wakwa-YouTube kanye Nosinde Ngomdlavuza. Umongameli we I-Videospot, u-Owen wakhe ibhizinisi lomhlaba wonke kusuka kokulula Isiteshi se-YouTube. Unguchwepheshe ohlonishwayo ezihlokweni ezihlobene ne-YouTube, izikhangiso zevidiyo ze-Facebook, ukwakhiwa kwewebhusayithi, kanye nokumaketha kwevidiyo.

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