I-Social Media & Influencer Marketing

Amabhizinisi Ayisiphathimandla Esengozini Ngokuwuthenga

Muva nje bengixoxisana neqembu labaholi ezinkundleni zokuxhumana kuFacebook ngimangele ngesikhathi omunye wamalungu evikela ukuthenga abalandeli. Eminyakeni embalwa edlule ngabhala iposi ukuthi Izinombolo Matter. Kuleyo posi, angizange ngiphikisane nokuthenga abalandeli, okuthandwayo, ukuchofoza, njll... empeleni, nganginomuzwa wokuthi kuwukutshalwa kwezimali okwakuvame ukuba wusizo.

Ngishintsha umqondo wami. Akukona ukuthi angikakholwa ukuthi lezi zinombolo zibalulekile. Yilokho engikholelwa ukuthi izinkampani zibeka isithunzi negunya lazo engcupheni ngokusebenzisa lezi zindlela. Futhi inqwaba yezinkampani zinjalo. Igunya lokuthenga seliphenduke imboni enkulu. Uma umgomo wakho njengomkhiqizo uwukwakha igunya ngokubonisa izinombolo ezinkulu... usengozini yokulahlekelwa lelo gunya kanye nanoma yikuphi ukwethembeka ngokwenza njalo.

Lokhu kungikhumbuza ukusebenzisa ngokugcwele injini imboni. I-Google imemezele isikhathi eside kuyo Imigomo Yesevisi ukuthi ukuthenga ukubekwa kwezixhumanisi bekuphambana ngqo. Izinzuzo; Nokho, idlule izindleko futhi abantu abaningi bazuza ngokuthenga amalinki… kwaze kwawa isando. Manje ezinye zalezi zinkampani ezatshala amashumi ezinkulungwane zamaRandi zilahlekelwe izigidi.

Ngibikezela ukuthi lokhu kuzokwenzeka nasezinkundleni zokuxhumana. Imigomo Yesevisi yazo zonke izingosi ezinkulu zenkundla yezokuxhumana isivele ixwayisa ngokuthi ukusebenzisa imininingwane engamanga ukuze kukhuliswe izinombolo:

  • Twitter - Ungase uhlangane namawebhusayithi noma izinhlelo zokusebenza ezithi zingakusiza ukuthi uthole abalandeli abaningi ngokushesha. Lezi zinhlelo zingase zicele inkokhelo yabalandeli, noma zikucele ukuthi ulandele uhlu lwabanye abasebenzisi ukuze ubambe iqhaza. Ukusebenzisa lezi akuvunyelwe ngokusho Imithetho ye-Twitter.
  • Facebook - Ngingakwazi ukuthenga ukuthandwa kwekhasi lami le-Facebook? Cha. Uma amasistimu ogaxekile e-Facebook ethola ukuthi Ikhasi lakho lixhunywe kulolu hlobo lomsebenzi, sizobeka imikhawulo Ekhasini lakho ukuze sinqande ukwephulwa okwengeziwe Kwesitatimende Samalungelo Nezibopho zethu.
  • I-LinkedIn - Ngokungafani nezinye izinsiza eziku-inthanethi, amalungu ethu adinga ukuba abantu bangempela, abanikeze amagama abo angempela nolwazi olunembile ngabo. Akulungile ukunikeza ulwazi oludukisayo ngawe, iziqu zakho noma ulwazi lwakho lomsebenzi, amanxusa noma impumelelo kusevisi ye-LinkedIn. Isivumelwano Somsebenzisi.
  • Google - abashicileli akumele baqondise abasebenzisi ukuthi bachofoze inkinobho ye-Google+ ngezinjongo zokudukisa abasebenzisi. Abashicileli akumele baphromothe imiklomelo, izimali, noma okulingana nemali ukuze bathole ukuchofoza inkinobho ye-Google+. Inqubomgomo Yenkinobho.
  • YouTube - Ungakhuthazi abanye ukuthi bachofoze izikhangiso zakho noma basebenzise izindlela zokuqalisa ezikhohlisayo ukuze bathole ukuchofoza, okuhlanganisa ukuchofoza kumavidiyo akho ukuze ukhulise ukubukwa. Lokhu kuhlanganisa ukuthuma ama-ejensi ezinkampani zangaphandle akhangisa lawa masevisi ukuze akhulise ababukeli bakho. Ukuthengwa noma ukudlala amageyimu kwababhalisile, ukubukwa nanoma yiziphi ezinye izici zesiteshi kuwukwephula kwethu Imigomo Yesevisi.

Ngakho-ke... uma inkampani noma ilungu laleyo nhlangano lisebenzisa lezi nkundla, livumelana nesivumelwano esibopha ngokusemthethweni nenye yalezi zinkampani. Uma wephula imigomo yabo, uphula leyo nkontileka. Yize ngingakholwa ukuthi kukhona kulezi zidlamlilo ezingalandela amademeshe ngenxa yokwephula imigomo yazo, zishaya phansi ngonyawo. Vevo, ngokwesibonelo,

balahlekelwe yikho konke ukubuka kanye negunya labo ku-YouTube ngenkathi i-Google ithola ukuthi ithenga ukubukwa ukuze igcine izinombolo zabo ziphezulu.

Nakuba izinkampani zingase ziwagweme la magama, kuzojabulisa ukubona ukuthi ohulumeni bayibheka kanjani. Ngisho nethimba lezenhlalakahle likaMongameli Obama libanjwe oqotsheni… nge ngaphezu kwesigamu sokulandela kwakhe kungamanga. Yebo, akukho kungabaza igunya likaMongameli Obama… ngakho-ke anginaso isiqiniseko sokuthi kungani abalandeli abayizigidi eziyi-10 noma abayi-100 bebalulekile ngaphandle kokuzicabangela bona. UMnyango Wezwe nawo ubanjwe - ukuchitha ngaphezu kuka-$630,000 ku-Facebook Likes. (Ingasaphathwa eyokuthi angiqiniseki ukuthi izakhamizi zifuna ukuthi imali yazo yabakhokhi bentela isetshenziswe ngale ndlela).

Kukhona uhlangothi olumnyama nakakhulu kulezi zinombolo, noma kunjalo, futhi kunjalo imithethonqubo yokuhweba. Cishe wonke amazwe anegunya elibusayo elinegunya lokubheka abathengi. Kuthiwani uma umthengi ebuyekeza inkampani ku-inthanethi, ebona izinombolo eziphezulu zabalandeli, abalandeli, ukuthanda noma uku-tweet kabusha, futhi enze isinqumo sokuthenga ngokusekelwe kulezo zibalo ezingamanga? Noma okubi nakakhulu, kuthiwani uma umtshali-zimali ebuyekeza inkampani afisa ukutshala kuyo futhi anikezwe umbono ongamanga wokuthi idume kakhulu kunalokho abayikho ngempela? Inhloso yalokhu kuthenga is ukuthonya abathengi… futhi ngikholwa ukuthi lokho kuyenzeka.

Uma igama elilodwa noma amabili angasetshenziswa yi-FTC ukujezisa inkampani ngokumaketha okungamanga noma ukukhangisa, ukuthenga abalandeli, abalandeli, ama-retweets, +1s, okuthandwayo noma imibono kuzobhekwa kanjani nezinkampani ezingenanembeza? Ngabe inkampani izothweswa icala ngoba isebenzise lawo macala?

Ngikholelwa ukuthi esikhathini esizayo bayoba. Qiniseka ukuthi abasebenzi bakho abawasebenzisi la maqhinga. Ngizokwenza futhi isiqiniseko sokuthi noma iyiphi i-ejensi noma inkampani yangaphandle owenza ibhizinisi ayiwasebenzisi la maqhinga.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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