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I-BuzzSumo: Ukuzibandakanya Kokuqukethwe Kocwaningo kanye nokusebenza ngesihloko, isizinda, kanye ne-Influencer

Uma ungumfundi wesikhathi eside Martech Zone, uyazi ukuthi ngingumkhulumeli omkhulu ukwakha umtapo wokuqukethwe wekhwalithi ephezulu kwezihloko. Isu elikhathele nelidala lokukhiqiza amathani amaningi isilinganiso okuqukethwe akukufanele ukutshalwa kwezimali.

Ngikholwa ukuthi ukushicilelwa kokuqukethwe okujwayelekile nokuningi kuzolimaza ukusebenza kwakho konke kwesayithi lakho. Njengomeluleki, ngikubona nsuku zonke ngamakhasimende amasha njengoba izivakashi zawo zikhungatheka ukuthi kufanele zichofoze futhi ziseshe ngokungapheli ngaphandle kokuthola ulwazi ezilufunayo. Ngisho nakuleli sayithi - okulindeleke ukuthi likhiqize okuqukethwe cishe nsuku zonke - ngibona imiphumela engcono kakhulu ngokuphinda ngisebenzise okuqukethwe okudala kunokubhala izindatshana ezintsha nsuku zonke.

Umhlaba ugcwele abakhiqizi bokuqukethwe njengamanje futhi umncintiswano uphezulu ngendlela emangalisayo uma ufuna:

  • Okuqukethwe kwakho okwabelwana ezinkundleni zokuxhumana ngabagqugquzeli embonini yakho.
  • Okuqukethwe kwakho zibalwa kahle ngamagama angukhiye ashayela abathengi ngenhloso.

Lawa akuwona amasu amabili ahlukene. Abagqugquzeli bavame ukucinga futhi babelane ngokuqukethwe abaqaphela ukubaluleka kwakho. Futhi… izinjini zokusesha zilinganisa okuqukethwe okwabelwana ngakho kakhulu, okukhiqiza ama-backlink afanelekile, ekhwalithi ephezulu. Ngakho-ke - ukuthi okuqukethwe kusebenza kanjani kusuka kokuthandwayo nokwabiwa kuyo yonke indawo yomphakathi kubalulekile ekucwaningeni nasekubhaleni okuqukethwe okusebenza kahle kakhulu.

Ngiyaqaphela noma yimuphi umxhumanisi wezokuthengisa okhuluma ngokungapheli ngezinga nokuvakasha kunokuba akhulume ngokuqukethwe okuqondiwe okucindezela izivakashi kufaneli yokuthenga futhi kuziqhubele ukuba ziguqule ngemikhiqizo. Iqiniso liwukuthi okuqukethwe okubandakanya kakhulu akugcini nje ngokushayela izivakashi, kuphinde kuphushele izivakashi esinqumweni sokuthenga.

Ucwaningo Lokuqukethwe

Uma ufuna okuqukethwe okuyikhwalithi, kufanele wenze ucwaningo:

  • Iyini okuqukethwe okudume kakhulu kwabiwe ku-inthanethi?
  • Yiziphi izihloko wena ukuncintisana ne lapho ubhala okuqukethwe kwakho?
  • Ini amasu wokuqukethwe ingabe okuqukethwe okuhamba phambili kuphakamisile ozodinga ukukusebenzisa njengoba ubhala futhi uklama okuqukethwe kwakho?
  • Akhona abathonya embonini ongasebenza nayo ukukhuthaza okuqukethwe kwakho? Noma, ingabe kukhona okushicilelwe ku-inthanethi ongakwazi ukushicilele isivakashi kukho okunomthelela maqondana nokuqukethwe okuthuthukisayo?

Nakuba amathuluzi enjini yokusesha enza umsebenzi omuhle kakhulu wokukunikeza okuqukethwe okuhlela kahle, ungakuzibi okuqukethwe okuhehayo nokwabiwayo. Uma ungathola ukuphambana phakathi kwakho kokubili, uzobona umehluko omkhulu kweyakho ukumaketha kokuqukethwe imizamo.

I-BuzzSumo: Ucwaningo Lokuqukethwe

BuzzSumo iyithuluzi lokumaketha lokuqukethwe konke okukodwa eligcine kungobo yomlando ama-athikili angaphezu kwezigidigidi eziyi-8 kanye nokubandakanyeka okungamathriliyoni angama-300. Abathengisi bayasebenzisa BuzzSumo imininingwane yokuqukethwe ukuze ukhiqize imibono, udale okuqukethwe okusebenza kahle kakhulu, uqaphe ukusebenza kokuqukethwe kwakho, futhi ukusize uhlonze abathonya.

Izici eziyinhloko ze BuzzSumo zihlanganisa:

  • Ukutholakala kokuqukethwe - Sula imibono yokuqukethwe ngokuphequlula izihloko, izitayela nezinkundla. BuzzSumo ikukhombisa ukuthi yini eyehlayo nokuthi yini ephakamayo.
  • Ucwaningo Lokuqukethwe - BuzzSumo iskena izigidigidi zama-athikili nokuthunyelwe komphakathi ukuze ukwazi ukuvuna imininingwane ephusile.
  • Thola Abathonya - Khomba ababhali nabadali abanezithameli ezibandakanyekile negunya langempela ku-Facebook, Instagram, Twitter, nakuwebhu.
  • Ukuqapha - BuzzSumo iqapha izimbangi zakho, ukushiwo ngomkhiqizo, nezibuyekezo zemboni. Izexwayiso ziqinisekisa ukuthi ubamba imicimbi ebalulekile futhi awuphazanyiswa yizinkundla zokuxhumana.
  • BackLinks - BuzzSumo akugcini nje ukulinganisa ukubandakanyeka komphakathi kokuqukethwe, ungabona futhi inombolo yokuqukethwe kwe-backlink ekhiqiziwe.

Ufuna ukubona izibonelo ezithile? I-BuzzSumo isanda kushicilela umbiko mayelana nebhizinisi elibandakanya kakhulu lebhizinisi (B2B) okuqukethwe:

18 Izibonelo Zokumaketha Okumangalisayo Kokuqukethwe kwe-B2B

BuzzSumo futhi inesixhumi esibonakalayo se-Chrome Extension kanye nohlelo lokusebenza (API) ukuhlanganisa isethi yabo yamathuluzi.

Qala Isivivinyo Sakho Sezinsuku Ezingama-30 Samahhala Se-BuzzSumo

Ukudalulwa: Ngingumuntu ohlangene naye BuzzSumo.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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