Thola Ukulandelelwa Kwezingcingo Zokukalwa Komkhankaso

ukulandelela ikholi

Ucwaningo olwenziwe yiGoogle wembula lokho Amakhasimende angu-80% abavakashela iwebhusayithi kungakhathalekile ukuthi ikhompyutha, ifoni noma ithebhulethi ehlakaniphile, ngabe uncamela ucingo esikhundleni se-imeyili noma ifomu eliku-inthanethi njengenkambo elandelayo yokusebenza. Ngokufanayo, ama-65% wabasebenzisi be-smartphone angena kwi-inthanethi nsuku zonke kanti ama-94% abo enza lokho ukucwaninga ngomkhiqizo noma ngensizakalo, kepha ama-28% kuphela agcina ngokuthenga ngaleyo divayisi.

Lokhu kusho ukuthini kubakhangisi ukuthi yabo analytics idatha ayiphelele futhi imikhondo ingabangelwa umsebenzi wokubeka uphawu esikhundleni sokutshalwa kwemali ekumaketheni online abakwenzayo. Isixazululo sokwandisa izimbuyiselo kudola lokumaketha singahlala ekulandeleleni izingcingo okuvumela ukuthi ukhombe umkhondo wendlela edijithali ngqo amakhasimende ayithathayo ukufinyelela lapho ethengisa khona.

Kunezindlela ezimbalwa zokuqalisa ukulandela ngomkhondo izingcingo. Enye indlela elula ukwenza shintsha inombolo yocingo ngokuya ngomthombo obhekiswayo wekhasi. Ngempela siwuthumele umbhalo esiwuthuthukisile ukwenza lokhu. Ukuqala, sincoma nje ukuthi amaklayenti athole inombolo yocingo yokusesha, eyodwa yezenhlalo, neyodwa yezindawo zokubhekisa ukuze aqale ukulinganisa imizamo yawo ngezigaba. Enye indlela ukubhalisa nokuhlanganisa insizakalo yobungcweti - iningi lazo elizongenela imicimbi ngendlela yakho ejwayelekile analytics Isicelo.

Izinsizakalo zokulandelela izingcingo zihlanganisa imininingwane evela emithonjeni ehlukahlukene, kufaka phakathi ukumaketha kwezinjini zokusesha, imikhankaso ye-AdWords neminye futhi iyixhumanise nedatha yezingcingo ukuthola umkhondo othathwa yikhasimende elingaba khona. Lokhu kunikeza ngemininingwane eminingi ngesizinda samakhasimende, kubandakanya nokuthi bathola kanjani ngomkhiqizo noma ngebhizinisi. Ngalolo lwazi, ukumaketha okubhekiswe kukho, okuzovumela ukukhulisa inzuzo ngedola ngalinye elitshaliwe ekumaketheni, kuba yingcezu yekhekhe.

I-DialogTech isevisi eyodwa enjalo, ngokuhlanganiswa kwe- I-Hubspot, I-Google Analytics, nezinye izinkundla eziningi. Bane-API enamandla kakhulu. Abanye abadlali emakethe kukhona I-Invoca, I-Century Interactive kanye ne-LogMyCalls.

Lapho ithemba libiza ibhizinisi, insizakalo yokulandelela izingcingo ihlanganisa idatha etholakalayo ukunquma ukuthi ngabe lowo oshayayo ushaye ucingo ngemuva kokubuka isikhangiso sedijithali esikhokhelwayo, uhlu lwezinjini zokusesha eziphilayo, noma okuvela ku-Facebook. Bathatha ukuhlaziywa kuze kufinyelele ezingeni lemininingwane elincane, kufaka phakathi amagama angukhiye athile athayiphwe enjini yokusesha, isikhathi lapho ofonayo abuke isikhangiso, noma ngabe ucingo beluvela ocingweni lwasendlini noma kuselula, njalonjalo. Leyo datha ifakwa nakwizibalo kwezinye izimo. Leyo datha inikeza isithombe esicacile sokusebenza kwedola ngalinye lokukhangisa elitshaliwe, futhi likuvumela ukuthi uhlele kahle amabhajethi akho wokumaketha kanye necebo lakho ngokufanele.

3 Amazwana

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    Sawubona Doug!

    Le yingcezu enhle nengxabano ephoqelela ukulandelwa kwezingcingo. KwaCentury Interactive, singavuma 🙂

    Imvamisa, abathengisi abatholi isikweletu esifanelwe yibo. Ingxoxo phakathi komthengisi neklayenti kwesinye isikhathi izwakala kanjena:

    Iklayenti: “Ngakho ungishayele ngokuchofoza okungama-20 nge-AdWords izolo kodwa ngiyazi ukuthi ifoni yami ibingangeni futhi angibanga nebhizinisi. Kungani ngikukhokhela futhi? ”

    UMarketer: “Linda linda ulinde! Ngiyazi ukuthi uthole imikhondo efudumele evela ngokuchofoza! Ngakwesokudla? Ngiyethemba?"

    Kuthiwani uma umthengisi engathi:

    “Ngikulethele ukuchofoza okungama-20 futhi kuvela kula magama angama-4. Okungu-13 kwalokhu kuchofozwa kwaholela ekuthintweni kwezingcingo KANYE no-7 kubo kwakungukuthengisa okukhulu! Awungikholwa? Ake silalele lezo zingcingo ezirekhodiwe sisonke, ngizokukhombisa ukuthi ngiqonde ukuthini. ”

    Zonke izingcingo zitshela indaba efanele ukutshelwa. 

    - UMike Haeg

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    Ibhulogi enhle mayelana nokulandelela izingcingo futhi inezinzuzo eziningi kakhulu.

    Nalu uhlu lwezinzuzo engisanda kuzihlanganisa ezingasiza noma ngubani ofunda lokhu ukuthi abone ukuthi kubaluleke kangakanani ukulandela umkhondo kocingo kunoma imuphi umkhangisi olinganisa imikhankaso yakhe engaxhunyiwe ku-inthanethi.

    Linganisa imikhankaso yakho yokumaketha kusuka ekuchofozeni ukushaya - uqaphela ukuthi kukhona isixhumanisi esilahlekile lapho ulinganisa ukuvakashelwa kwewebhusayithi kuphela

    Izindlela zezivakashi ziyabonakala ngewebhusayithi ekhomba iphuzu lokushaya ngqo

     Inombolo eyingqayizivele yesivakashi ngasinye esihlukile

    Landelela amagama angukhiye angenamkhawulo

     ngokuqhathanisa izingcingo zakho ngokumelene nokuthengisa kwakho ukukhomba amagama angukhiye akhiqiza ukuthengisa ngempela

     Ukuhlanganiswa kweGoogle ™ kunika amandla okuhlanganisa idatha yezingcingo kwiGoogle Analytics ™ ukuze ukuchofozwa kuqhathaniswe nenani lezingcingo. 

      Ayikho i-hardware ezofakwa, mane ufinyelele kuhlelo lokubika olususelwa emafini 24/7 ngokungena ngemvume okuku-inthanethi.

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