Izibalo nokuhlolaUkukhangisa OkuqukethweEzohwebo kanye nokudayisaI-imeyili Marketing & AutomationAmavidiyo Wokumaketha NokuthengisaUkumakethwa Kwamaselula NethebulethiSesha MarketingI-Social Media & Influencer Marketing

Thola Ukulandelelwa Kwezingcingo Zokukalwa Komkhankaso

Ucwaningo olwenziwe yiGoogle wembula lokho Amakhasimende angu-80% abavakashela iwebhusayithi kungakhathalekile ukuthi ikhompyutha, ifoni noma ithebhulethi ehlakaniphile, ngabe uncamela ucingo esikhundleni se-imeyili noma ifomu eliku-inthanethi njengenkambo elandelayo yokusebenza. Ngokufanayo, ama-65% wabasebenzisi be-smartphone angena kwi-inthanethi nsuku zonke kanti ama-94% abo enza lokho ukucwaninga ngomkhiqizo noma ngensizakalo, kepha ama-28% kuphela agcina ngokuthenga ngaleyo divayisi.

Lokhu kusho ukuthini kubakhangisi ukuthi yabo analytics idatha ayiphelele futhi imikhondo ingabangelwa umsebenzi wokubeka uphawu esikhundleni sokutshalwa kwemali ekumaketheni online abakwenzayo. Isixazululo sokwandisa izimbuyiselo kudola lokumaketha singahlala ekulandeleleni izingcingo okuvumela ukuthi ukhombe umkhondo wendlela edijithali ngqo amakhasimende ayithathayo ukufinyelela lapho ethengisa khona.

Kunezindlela ezimbalwa zokuqalisa ukulandela ngomkhondo izingcingo. Enye indlela elula ukwenza shintsha inombolo yocingo ngokuya ngomthombo obhekiswayo wekhasi. Ngempela siwuthumele umbhalo esiwuthuthukisile ukwenza lokhu. Ukuqala, sincoma nje ukuthi amaklayenti athole inombolo yocingo yokusesha, eyodwa yezenhlalo, neyodwa yezindawo zokubhekisa ukuze aqale ukulinganisa imizamo yawo ngezigaba. Enye indlela ukubhalisa nokuhlanganisa insizakalo yobungcweti - iningi lazo elizongenela imicimbi ngendlela yakho ejwayelekile analytics Isicelo.

Izinsizakalo zokulandelela izingcingo zihlanganisa imininingwane evela emithonjeni ehlukahlukene, kufaka phakathi ukumaketha kwezinjini zokusesha, imikhankaso ye-AdWords neminye futhi iyixhumanise nedatha yezingcingo ukuthola umkhondo othathwa yikhasimende elingaba khona. Lokhu kunikeza ngemininingwane eminingi ngesizinda samakhasimende, kubandakanya nokuthi bathola kanjani ngomkhiqizo noma ngebhizinisi. Ngalolo lwazi, ukumaketha okubhekiswe kukho, okuzovumela ukukhulisa inzuzo ngedola ngalinye elitshaliwe ekumaketheni, kuba yingcezu yekhekhe.

I-DialogTech isevisi eyodwa enjalo, ngokuhlanganiswa kwe- HubSpot, I-Google Analytics, nezinye izinkundla eziningi. Bane-API enamandla kakhulu. Abanye abadlali emakethe kukhona I-Invoca, I-Century Interactive kanye ne-LogMyCalls.

Lapho ithemba libiza ibhizinisi, insizakalo yokulandelela izingcingo ihlanganisa idatha etholakalayo ukunquma ukuthi ngabe lowo oshayayo ushaye ucingo ngemuva kokubuka isikhangiso sedijithali esikhokhelwayo, uhlu lwezinjini zokusesha eziphilayo, noma okuvela ku-Facebook. Bathatha ukuhlaziywa kuze kufinyelele ezingeni lemininingwane elincane, kufaka phakathi amagama angukhiye athile athayiphwe enjini yokusesha, isikhathi lapho ofonayo abuke isikhangiso, noma ngabe ucingo beluvela ocingweni lwasendlini noma kuselula, njalonjalo. Leyo datha ifakwa nakwizibalo kwezinye izimo. Leyo datha inikeza isithombe esicacile sokusebenza kwedola ngalinye lokukhangisa elitshaliwe, futhi likuvumela ukuthi uhlele kahle amabhajethi akho wokumaketha kanye necebo lakho ngokufanele.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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