Ubuchwepheshe BokukhangisaUkukhangisa OkuqukethweAmathuluzi Okukhangisa

ICeltra: Shintsha i-Ad Creative Design Process

Ngokuvumelana ne Ukubonisana kweForrester, egameni le-Celtra, u-70% wabakhangisi uchitha isikhathi esiningi ukudala okuqukethwe kokukhangisa kwedijithali kunokuba bebengathanda. Kepha abaphendulile babona ukuthi ukwenza okuzenzakalelayo kokukhiqiza kuzoba nomthelela omkhulu eminyakeni emihlanu ezayo ekwakhiweni kwezikhangiso, okunomthelela omkhulu ku:

  • Umthamo wemikhankaso yezikhangiso (84%)
  • Ukwenza ngcono ukusebenza kwenqubo / kokuhamba komsebenzi (83%)
  • Ukwenza ngcono ukufaneleka (82%)
  • Ukwenza ngcono ikhwalithi yokudala (79%)

Liyini Ipulatifomu Yokuphathwa Kobuciko?

Inkundla yokuphatha yokudala (CMP) ihlanganisa amathuluzi okukhangisa ahlukahlukene asetshenziswa ochwepheshe bokukhangisa kanye nenkundla eyodwa ehlangene, esekelwe emafini. Lawa mathuluzi afaka abakhi bedizayini yezikhangiso abakwazi ukwenza ubuciko obunamandla ngobuningi, ukushicilelwa kweziteshi eziningi, nokuqoqwa nokuhlaziywa kwedatha yokumaketha. 

I-G2, Amapulatifomu Wokuphatha Okudala

I-Celtra

I-Celtra iyi-CMP yokudala, ukuhlanganyela, kanye nokukala ukukhangisa kwakho kwedijithali. Amathimba anobuhlakani, abezindaba, ama-ejensi anendawo eyodwa yokukala imikhankaso nokudala okuguquguqukayo kusukela kumathuluzi omhlaba wonke kuye kwabezindaba zasendaweni. Ngenxa yalokho, imikhiqizo inganciphisa isikhathi sokukhiqiza futhi inciphise kakhulu amaphutha. 

Kuwo wonke amabhodi, sibone amaqembu wokumaketha nawokudala elwa kanzima uma kukhulunywa ngokuklama, ukukhiqiza, nokwethula imikhankaso yezokumaketha ngesilinganiso. Abamakethi kanye namaqembu e-Creative Operations bafuna ngenkuthalo isoftware yokuthuthukisa ukusebenza kahle kwenqubo, ukuhamba komsebenzi, ukukala nokufaneleka kokukhiphayo kwabo.

UMihael Mikek, uMsunguli nesikhulu Esiphezulu seCeltra

Ngenkathi ama-brand elwela ukuhambisana nezidingo zokudala zokumaketha nokukhangisa kwanamuhla, idatha iphinde iveze izixazululo eziningi ezizogcwalisa izikhala ezinhlelweni zazo zamanje futhi zikhonze izindawo ezishiywe zingavundululwa izindlela zazo ezikhona. Lapho becabanga ngamakhono angaxhasa kakhulu ukwenziwa nokwandiswa kokuqukethwe kokukhangisa kwedijithali, abaphenduli babefisa:

  • Ipulatifomu ebumbene yokulandelela ukukhiqizwa, ukusebenza, nokusebenza (42%)
  • Okuqukethwe kokudala okuzivumelanisa ngokusekelwe kudatha (35%)
  • Amamethrikhi / ukuhlolwa okwakhelwe ngaphakathi (33%)
  • Qhafaza okukodwa ukusatshalaliswa kokudala kuwo wonke amapulatifomu neziteshi (32%)
  • Ukuhamba kokuphela kokuphela kokudala kwedijithali okuningi (30%)

Izici zeCeltra eziyinhloko zifaka phakathi:

  • Kwenze - Ubuciko bokukhiphayo obuklanywe ngamandla futhi buqhutshwa idatha. Inkundla isekelwe emafini ekukhiqizweni kokudala kwesikhathi sangempela. Abakhi bezikhangiso abanamandla nabakhi bamavidiyo banokuhlangenwe nakho komdabu, okusebenzisanayo. Ukwakhiwa kwesifanekiso nokuphatha ngokuqinisekiswa kwekhwalithi (QA) izici zakhelwe ngaphakathi.
  • Yiphathe - Thola ukulawula okuphelele ekukhiqizeni kwakho okudijithali kanye nezinqubo zokusebenza ngokusebenzisa inkundla emaphakathi, esekwe emafini. Amathuluzi okusebenza abonakalayo anokusetha nokuhlola kuqala afakiwe kunqubo yokuklama isikhangiso. Ukuphatheka kwempahla yobuciko kuyatholakala kuyo yonke imikhiqizo namafomethi. Ukusatshalaliswa kuyatholakala kuyo yonke imidiya nezinkundla zokuxhumana ngokuphathwa kokuhamba komsebenzi komkhankaso okwandayo kanye nokuhlanganiswa okugcwele kwenkundla kusitaki sobuchwepheshe besikhangiso.
  • Linganisa - Hlanganisa idatha yobuciko kuzo zonke iziteshi ukuze ulethe idatha yokusebenza emaqenjini ahlakaniphile futhi unikeze idatha yobuciko emaqenjini emidiya. Inkundla inamamethrikhi ajwayelekile wokuboniswa namavidiyo, umakhi wombiko, nokuboniswa ngedeshibhodi. Kukhona futhi ukuthunyelwa kwenqwaba noma i-API yokubika yokuhlanganisa imiphumela yokusebenza.

Kusukela ekulinganiseni okuqukethwe kokukhangisa kwedijithali kuya kumathuluzi omhlaba wonke, ubuciko bokusebenza, nokwakha nokwenza kusebenze amasudi ezikhangiso ze-premium, abakhangisi nezinkampani zemidiya zingakwenza konke ngezixazululo ze-Celtra's Creative Automation.

Bhukha idemo ye-Celtra Namuhla!

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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