Umsele Wokumaketha Oguqukayo?

ukumaketha kwefaneli yokuthengisa

Njengoba sonke sazi, ukuthengisa nokumaketha kuyashintsha njalo. Ngakho-ke, ukuthengiswa nokukhangiswa kwemingcele kuyashintsha. Yize singahle singayithandi, kufanele sivumelane nezimo.

URainToday.com usanda kushicilela okuthunyelwe ngaso kanye lesi sihloko, esinezethu uqobo abaxhasi bezokumaketha, Ku-Right On Interactive. UTroy Burk, CEO kanye nomsunguli, wenza amaphuzu amahle. Kepha kukhona ukuqonda okukodwa okusabisayo kubakhangisi:

ukumaketha kwefaneli yokuthengisaNgokuya ngeForrester Research, cishe uhhafu wabo bonke abathengisi be-B2B bathi bavala ngaphansi kuka-4% wayo yonke imikhondo ekhiqizwe ezentengiso. Ngaphezu kwalokho, ngaphansi kuka-25% wayo yonke imali engenayo kubangelwa ukumaketha.

Njengomthengisi, lokho kuyisimo esesabekayo. Cabanga ngakho - kungumsebenzi wethu ukudala ukuhola nokubondla. Uma siguqula u-4% kuphela, khona-ke abaphathi bethu bezinga le-c kungenzeka ukuthi abajabuli ngathi futhi abazimisele ukusebenzisa isabelomali emizamweni yethu. Ngaphandle kwalesi sibalo, empeleni lokhu akunjalo neze.

Siyadingeka kunoma yiziphi izinhlangano. Eqinisweni, ngenkathi cishe i-75% yemali engenayo ivela ekuthengisweni okuphezulu nokudluliswayo, izabelomali eziningi zokumaketha ziya ekwakheni nasekukhuliseni imikhondo emisha kufele yezentengiso. Siyaphila! Futhi kuyadingeka.

Inkinga isiyonke ezweni lanamuhla ledijithali ukuvumelanisa ukuthengisa nokumaketha. Ngokwesiko, lokhu bekulokhu kuyiminyango emibili ehlukene. Akunandaba ukuthi bakhona noma abekho enkathini entsha, kubalulekile ukuthi izinhlelo zokumaketha nezinhlelo zokuthengisa zivumelane futhi kube nenqubo esemthethweni ebekiwe ukuze ukunikezela kungabi namthungo futhi kusesikhathini. Ukuzenzekelayo kokumaketha kuyindlela yokwenza lokhu. Abathengisi bathumela ukumaketha ikheli le-imeyili lomholi omusha, ukumaketha kubangeza ohlelweni, uhlelo lokumaketha lokuzenzakalela ludala futhi lulandelele iphrofayili yamakhasimende, futhi womabili amaqembu manje “azi” ngalokho okwenzekayo nethemba nokuthi bakwenza nini. Lokho akuhlali kungukuhamba komsebenzi ngaso sonke isikhathi, kepha nakanjani kuyisisekelo salokho okungaba yimpumelelo yomgwaqo wokuvala umkhondo omningi wokumaketha.

Izinhloso zophaneli wokumaketha kanye nefaneli yokuthengisa zingahluka, kepha ukubizelwa esenzweni kanye nomjikelezo wempilo wokumaketha kuyafana, ngokubuka kwedijithali. Kungani ningasebenzi ndawonye?

Ukumaketha nokuthengisa kubaluleke ngokufanayo ekumaketheni imijikelezo yempilo - ake siyeke ukulwa siqale ukusebenza sisonke.

4 Amazwana

  1. 1

    Lokhu nakanjani kuyinkinga engiye ngabhekana nayo. Akusikho ukuthi kukhona noma yiluphi uthando olulahlekile phakathi kokumaketha nokuthengisa, kepha ukuthi sinokubaluleka okuhlukile. Ukumaketha (emhlabeni wami) kumayelana namamethrikhi ne-ROI (mhlawumbe umkhiqizo wokuthi kufanele uhlale ukhombisa inani lethu), kanti ukuthengisa kukhathazeka kakhulu ngokusebenzisana okukodwa nokuvala iklayenti ngalinye ngasikhathi sinye.

    Ukunqamula kwethu okukhulu kumane nje kulandelela ifaneli ngokuphelele ukuya kwinqubo yokuvala yokuthengisa. Ngiyakwazi ukulandela umkhondo esiwulethayo, kepha kufanele sincike kubasebenzi abathengisayo ukuthi bangene futhi balandelele imali engenayo efanele ngokufanele, nokungenjalo ngaso sonke isikhathi. Hlanganisa lokho neqiniso lokuthi embonini yethu (izinsizakalo eziphakeme kakhulu, ikakhulukazi), imikhondo yethu ingangena kunoma iyiphi inombolo yamakhulu okuthintwayo, futhi ukubethela phansi i-ROI kunoma yimuphi umsebenzi othile kungaba nzima.

    • 2

      Siyabonga ngamazwana, Tyler! Ngivumelana nokuphawula kwakho mayelana nezinto eza kuqala ezahlukahlukene. Lokho kuyiqiniso impela. Kepha ngicabanga ukuthi uma sobabili sibona ukuthi imizamo yethu isebenza ukufinyelela enhlosweni efanayo ngokwenza imisebenzi ehlukene, lapho-ke singakwazi ukuvumelanisa izinto eziza kuqala kithi ngendlela engcono (futhi sizuze imivuzo!).

      Ngokuya nge-ROI, bengilokhu ngicabanga ukuthi kunzima ukunquma i-ROI ngokuthengisa noma ukumaketha ngokuphelele. Kunemisebenzi esiyenzayo engenakuba “nentengo” kuyo. Impela, umthengisi angaba nekhofi elinethuba elingaba khona futhi bavele bachofoze, futhi kulapho lelo themba lathatha khona isinqumo sokuthi bafuna ukusebenzisana naleyo nkampani. Kepha ukuguqulwa akwenzekanga kwaze kwaphela izinyanga ezimbili ngenxa yezinye izinto zangaphakathi noma zangaphandle. Ezweni “lokuthinta okuningi” emhlabeni, asazi ukuthi saba nini nomthelela. Yimiphi imisebenzi okufanele ibe ne-ROI? Konke akucaci futhi kunzima ukunquma.

      • 3

        Ngiyavuma impela. Akuyona inkinga elula ukubhekana nayo. Indlela yami yokwenza ngokuyisisekelo ukwenza ukuhlaziywa kwezibalo kusuka phezulu kakhulu kohlelo lwakho bese unquma ukuthi iziphi izinhlobo zemisebenzi ezibaluleke kakhulu kuwe.

        Ngakho-ke, ngokwesibonelo uma uthi u-2% wethrafikhi ephilayo kusayithi lakho uhambisa isicelo semininingwane engaphezulu, futhi lokho okungu-2%, u-30% ekugcineni kuguqukela ekuthengisweni, futhi lokho kuthengiswa kufinyelele ku- $ 100k, lapho-ke ungenza ukuhlaziywa ku linganisa inani lesivakashi ngasinye esisha osenzayo - empeleni i-ROI eboshelwe ngqo kusikhathi / umzamo wakho we-SEO.

        Uqinisile ukuthi amaphuzu amaningi wokuthinta ayenza kube nzima, noma kunjalo. O - ngithembe - ngazi konke ngalokho. Kepha, ngicabanga ukuthi kufanele okungenani sibe nezilinganiso ezilinganiselwe ukuze sisebenzise izinqubo zethu, sisebenzise kahle amadola ethu, futhi sisebenzise isikhathi sethu kangcono. (isb., kufanele sichithe amahora amaningi ayi-10 ngenyanga sisebenza ku-SEO? - ake sibheke izindleko uma kuqhathaniswa nembuyiselo).

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.