I-imeyili Marketing & AutomationI-Social Media & Influencer Marketing

Cindezela u-1 Uma Unesabelomali

Eminyakeni embalwa edlule, ngikhumbula ngenkathi i-blogger ithatha Scoble ku. Umbhali umeme u-Scoble emcimbini wakhe wabe esegoba lapho u-Scoble ecela ukuhamba futhi kukhokhwe izindleko. U-Scoble naye uphendule ku-inthanethi, futhi wenza umsebenzi omuhle ngakho.

Leli sonto beliyisonto elinzima (kodwa elimnandi kakhulu). NgineZahluko ezifanele zebhuku lami, ngiqedela amaphrojekthi angu-2, futhi ngisasebenza nalabo engingaba amakhasimende. Ngithinta abantu abaningi isonto ngalinye ngocingo, i-imeyili, i-Twitter, i-Facebook, i-Plaxoโ€ฆ njll., njll. Ngithethiswe kabili kuleli sonto ngabafundi engingabaphendulanga kanye nethuba elilodwa engingakuthatheli phansi ukuphuthuma .

Ithemba kwakuyiphutha lami - bekufanele ngabe ngilandelela inkampani ngokuqinile. Abafundi bangolunye udaba, nokho. Ngathola ucingo lapho owesifazane ethi,

Kuyini ngani nina bantu be-inthanethi - awuluphenduli ucingo, awuphenduli i-imeyili... ungaphenduli!

Angizange ngixolise. Kunalokho, ngamtshela iqiniso. Okungenani ngiba nezivakashi ezintsha ezingu-20,000 ngenyanga kubhulogi yami, mhlawumbe amazwana angu-250 (iningi lingu-SPAM), kanye nezicelo ezingaphezu kwe-100. Izicelo akuzona izicelo zamasevisi, noma kunjalo. Bangabafundi abafuna izeluleko ezengeziwe noma ulwazi. Ngizama ukuphatha lokhu ngokuthunyelwe kwebhulogi. Angiphenduli njalo. Eqinisweni, ngokuvamile angiphenduli.

Nansi i-imeyili engisanda kuyithola namuhla esihlokweni ngemva kokuba ngibhale inethiwekhi yami futhi ngicela ukungeseka kunhlolovo ye-Top 50 Indiana Blogs:

Ngibhale imilayezo eminingi kubhulogi yakho futhi ngakuthumela inqwaba yama-DM ahlukene ku-Twitter ngicela imibono, imibono kanye neziphakamiso mayelana namasu ahlukene okuthengisa okudijithali futhi angikaze ngithole impendulo kuwe. Ngokuqonda, ngiyazi ukuthi uyindoda ematasatasa, ngokuqala inkampani yakho entsha nakho konke, yingakho ngingakaze ngikuthathele mathupha ukuntula kwakho izimpendulo (naphezu kweqiniso lokuthi Chris Brogan, Beth Harte, U-Erik Deckers njll. bangiphendule njalo imibuzo).

Kuyamangaza ukuthi uChris, Beth no-Erik bakwazile ukuhambisana kanje! Ngaze ngafika ngo-3AM futhi ngaqeda ukubuyekeza nokuphendula i-imeyili kuphela. Ngibheke ngabomvu iseluleko sikaChris, Beth kanye no-Erik sokuthi ngingakwazi kanjani ukuhambisana nenani lezicelo engizitholayo.

Izolo, bengisengqungqutheleni yesifunda futhi ngiphahlwe abantu abangu-3โ€ฆ omunye wayenguzakwethu, omunye engumqeqeshi wami Wezentengiso, omunye eyikhasimende. Uzakwethu nomqeqeshi wezentengiso bahlekisa ngami ukuthi angikaze ngiluphendule ucingo noma ama-imeyili abangithumelele wona. Ngabheka ikhasimende lami ngathi, โ€œIngabe ngiyaziphendula izingcingo zakho nama-imeyili?โ€. โ€œYebo,โ€ kusho yena, โ€œโ€ฆ njaloโ€ฆ ngezinye izikhathi phakathi kwamabili! Ngicabanga ukuthi usebenza amahora angu-24 ngosuku.โ€

Ngezinye izikhathi ngikholelwa iwebhu futhi abantu bayathanda UChris Anderson ungenzele umsebenzi omkhulu mina nebhizinisi lami. Umnikazi wendawo, abangikweletayo, izinkampani zami eziwusizo, nabathengisi abakhululekile. Ngenxa yalokho, angikwazi ukusebenzela khulula. Kufanele ngigxile kulokhu:

  1. amakhasimende - laba ngabantu abakhokhela imikhiqizo yami kanye nezinsizakalo zami.
  2. amathemba - lezi yizinkampani ezinesabelomali ezilungele ukuba ngamakhasimende.
  3. Amazwi Omlomo - lezi yizinkampani ezithunyelwe kimi yinethiwekhi yami kanye namakhasimende ami azi ukuthi inkampani inesabelomali futhi ilungele ukuba amakhasimende.
  4. Ezinye Izicelo - lokhu kukhona konke okunye... ama-imeyili, izicelo zamafomu, izingcingo, njll. Lokhu kuvame ukuphuma ohlwini lwami ngoba ngisebenza ku-1, 2 kanye no-3.

Ingabe ngilahlekelwa amathuba ngenxa yale ndlela yokwenza? Mhlawumbe - yingakho ngithola ukuqeqeshwa kwezokuthengisa lapha e-Indianapolis. Anginalwazi. Engikwaziyo ukuthi "ezinye izicelo" zingangithatha izinyanga ukuthi ngibuyekeze futhi ngiphendule... futhi angikwazi ukuchitha izinyanga ngenza lokho.

Abafundi abawona amakhasimende. Ababhalisile abawona ngisho amakhasimende. Lokho kungase kuzwakale kunokhahlo, kodwa abafundi nababhalisile abakukhokheli ukubhalisa kwabo noma ulwazi oluvela kule bhulogi. Anginaso isivumelwano sezinga lesevisi nabafundi noma ababhalisile.

Le bhulogi ayiyona ibhizinisi elinenzuzo futhi angiyena usozigidi we-inthanethiโ€ฆ kude nayo. Nokho, ngisebenza kanzima ukuze ngenze inzuzo. Ngokushesha nje lapho ibhulogi ikhokha zonke izikweletu zami, ngizojabula ukuhlala isonto lonke ngiphendula izicelo zabafundi bami nababhalisile. Kuze kube yileso sikhathi... ngidinga ukuya enkonzweni yami amakhasimende.

Uma ungathanda ukuba ikhasimende, sisho kabusha isicelo sakho. Ngincokole nomuntu izolo ebusuku ukuthi ngidinga ukushintsha ivoyisimeyili yami yasemsebenzini ukuthi ithi, โ€œCindezela u-1 uma unesabelomali!โ€. Ngakho... uma ungumfundi noma obhalisile futhi ufuna izeluleko zamahhala, ngicela ungathukutheli lapho ngingaphenduli. Ngempela ngimatasatasa ngizama ukukhokha izikweletu!

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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