Ukuthi Ukuhlanza Uhlu Lwababhalisile Lwengeze Kanjani i-CTR yethu ngo-183.5%

uhlu lwababhalisile

Sasivame ukukhangisa kusayithi lethu esasinalo ngaphezulu kwababhalisile abangama-75,000 ohlwini lwethu lwe-imeyili. Ngenkathi lokho bekuyiqiniso, besinenkinga yokulethwa okuphikisanayo lapho besibhajwe kakhulu kumafolda ogaxekile. Ngenkathi ababhalisile abangama-75,000 bebukeka behle lapho ufuna abaxhasi be-imeyili, kubi impela lapho ochwepheshe be-imeyili bekukwazisa ukuthi bebengayitholi i-imeyili yakho ngoba ibibhajwe kufolda engenamsoco.

Yindawo exakile ukuba kuyo futhi bengizonda. Ukungasho ukuthi sinabachwepheshe be-imeyili abahlukene njengabaxhasi - 250ok futhi Ungaze unqande. Ngize ngathatha ezinye ukubamba kusuka kuchwepheshe uGreg Kraios kwinhlolokhono yakamuva lapho angibize khona njengogaxekile.

Okuyinkinga yami kwakuwukuthi abakhangisi babheka uhlu olukhulu. Uhlu lwe-imeyili abaxhasi abakhokhi ngokuchofoza-ngokusebenzisa-isilinganiso, bakhokha ngosayizi wohlu. Ngenxa yalokho, ngangazi ukuthi uma ngihlanza uhlu lwami, ngangizogeza ngemali engenayo yokukhangisa. Ngasikhathi sinye, ngenkathi ukukhuthaza uhlu olukhulu kuzoheha abakhangisi, bekungenjalo ukugcina abakhangisi ababelindele ukuzibandakanya okuningi.

Uma bengifisa ukuba ngumakethi omuhle nesibonelo kuzithameli zami, bekuyisikhathi sokuhlanza okwethu iphephandaba lansuku zonke nelamasonto onke uhlu:

  1. Ngisuse wonke amakheli e-imeyili ohlwini lwami abekade esohlwini lwe- mkhulu kunonyaka owodwa kodwa awukaze uvule noma uchofoze ku-imeyili. Ngikhethe unyaka owodwa njengesivivinyo uma kwenzeka ukuthi kube nesikhathi esithile sonyaka lapho abantu bangahlala bebhalisile, kepha bebelinde isikhathi sabo sokuqapha iphephandaba lezindatshana ezifanele.
  2. Ngigijime uhlu olusele ngeNeverbounce to susa amakheli we-imeyili anenkinga kusuka kuhlu lwami - ama-bounces, alahlwayo, namakheli we-imeyili we-catchall.

Ukwazi ukuthi ngangizokhipha isibalo sami sababhalisile phansi kakhulu kwakwesabisa, kepha kwaholela emiphumeleni emikhulu ngemuva kwamasonto amabili wokuthumela izincwadi zethu zezindaba:

  • Sisuse ngaphezulu Ababhalisile be-imeyili be-43,000 ukuthi sasiqongelele eminyakeni eyishumi edlule futhi manje sisele nohlu lwama-32,000.
  • Izinga lethu lokubekwa ebhokisini lokungenayo kukhuphuke ngokushaya okungu-25.3%! Angikaze ngicabange ukuthi mangaki amakheli e-imeyili asidonsela phansi - ngiyajabula ngokuthi uGreg wangibamba ngekhanda kuleyo ngxoxo.
  • Ngoba manje besikwi-inbox, i isilinganiso esivulekile sikhuphuke ngo-163.2% futhi wethu isilinganiso sokuchofoza ngo-183.5%!

Manje, ngaphambi kokuthi usho… kahle, Douglas usanda kwehlukaniswa ngedinominetha entsha yingakho uthole lokho kukhula. Cha. Lokhu bekungudelta phakathi kwesilinganiso sami esidala esivulekile nesilinganiso esisha esivulekile, ne-CTR yakudala uma kuqhathaniswa ne-CTR entsha. Inkinga ngohlu lwethu bekungukuthi kunabaningi ababhalisile abebelele bengasebenzi.

Sisenawo ama-ISP ambalwa anezinkinga angasifaki ku-Ibhokisi lokungenayo, kepha yiminyaka elula ngaphambi kwalapho esasikade sikhona! Manje sicabanga ukwakha umthetho wensizakalo yethu ye-imeyili owenza lokhu kuhlanzeke ngokuzenzekelayo ebusuku. Siphinde sangeza ifulegi lokuzikhethela lohlu lwethu lwembewu ukuze siqinisekise ukuthi azihlanjululwa, ngoba azikaze zivule noma zichofoze ku-imeyili.

Ukudalula: 250ok futhi Ungaze unqande bobabili bangabaxhasi bokushicilelwa kwethu kweMartech.

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