I-CMO-on-the-Go: Bangasebenza Kanjani Abasebenza NgeGig Umnyango Wakho Wokumaketha
Isikhathi esimaphakathi se-CMO singaphezu nje kweminyaka emine—elifushane kunawo wonke ku-C-suite. Kungani? Ngengcindezi yokufinyelela imigomo yemali engenayo, ukutubeka sekusondele kokungagwemeki. Yilapho umsebenzi we-gig ungena khona. Ukuba yi-CMO-on-the-Go kuvumela Abakhangisi Abayinhloko ukuthi bahlele isimiso sabo futhi bathathe kuphela lokho abakwaziyo ukuthi bangakwazi ukukuphatha, okuholela emsebenzini wekhwalithi ephezulu kanye nemiphumela engcono yomugqa ophansi.
Kodwa-ke, izinkampani ziyaqhubeka nokwenza izinqumo zamasu abalulekile ngaphandle kokuzuza kombono we-CMO, naphezu kobuchwepheshe bokukhulisa imali yenkampani abayiletha etafuleni. Yilapho abasebenzi be-gig level bedlala khona. Bangasebenza njenge-CMO yemikhiqizo ngezikhathi ezithile, okonga uhlobo lwezindleko zokuqasha i-CMO okungenzeka ibe khona iminyaka embalwa nje.
A ingxenye ye-CMO igigi ihlukile ekubeni umxhumanisi; kuhlanganisa ukusebenzisana ne-C-suite namabhodi njengengxenye yeqembu, ngokuhlanganiswa okujulile emisebenzini yansuku zonke. Njenge-CMO ebamba iqhaza emnothweni we-gig, nginezibopho ezifana ne-CMO yesikhathi esigcwele. Ngihola amaqembu okukhangisa ukuze ngifinyelele imigomo yamasu futhi ngibike ku-CEO. Lokhu ngikwenza ngokwengxenye. Njengabasebenzi abaningi bezomnotho we-gig, ngithole imisebenzi ngenethiwekhi yokuxhumana engiyithuthukise ngenkathi ngisendleleni yokusebenza yendabuko, okubandakanya ukuba yi-CMO eyingxenye ye-Abuelo's, Umnyango Wekhukhi nabanye.
Kungani Gig Workers?
Omunye wemibuzo evame ukubuzwa ukuthi: Yini abasebenzi be-gig abaza nayo eminyangweni yezokuthengisa? Enye inzuzo enkulu ukuthi isisebenzi segigi siletha imininingwane emisha lapho sijoyina iqembu labasebenzi besikhathi eside. Lolu hlelo luletha okuhle kakhulu kuwo womabili umhlaba - "amehlo amasha" avela kwabasanda kufika kanye nolwazi lwesikhungo oluvela eqenjini lesikhathi esigcwele.
Ngokuvumelana ne PayScale, umholo omaphakathi we-CMO ngu-$168,700. Izinkampani eziningi, iziqalo ikakhulukazi, azikwazi ukuqasha umuntu kulowo mholo ngokugcwele, kodwa i-CMO ye-gig ingaletha iminyaka efanayo yesipiliyoni nobuholi ngezindleko eziphansi kakhulu. Uma ithimba lezentengiso unomphela limelana nesilingo sokuphatha i-gig CMO njengomuntu wangaphandle futhi libandakanya umuntu obambe itoho kuzo zonke izinqumo ezifanele, inkampani izothola inzuzo egcwele yochwepheshe onolwazi nophumelele ngaphandle kwethegi yamanani aphezulu.
Enye inzuzo ukuthi ukuhlelwa kwegig kungavumela izinkampani nabaphathi ukuthi bahlole-ukushayela ubudlelwano obuhlala njalo. Ngenkathi abasebenzi abaningi be-gig (njengami) beneliseke ngokuphelele ukusebenza ngesisekelo senkontileka futhi bekwazisa ukuguquguquka nokuhlukahluka, abanye bangahle bajabulele ukufika isikhathi esigcwele ukuze bathole isikhundla esifanele. Ukuhlelwa kwegig kuvumela izinhlangothi zombili ukuthi zihlole lokho ngaphambi kokuzibophezela.
Amathiphu ama-CMO afuna ukwenza uguquko
Uma uyi-CMO futhi uqala ukuzizwa ukhathele, kungase kube yisikhathi sokuhlola ukuthi ungaletha kanjani ubuchwepheshe bakho bokuthengisa ezinkampanini ngesisekelo senkontileka. Xhumana nozakwenu bangaphambili futhi ubazise ukuthi uthanda umsebenzi wegig. Ungakhohlwa ukufaka abathengisi ekufinyeleleni kwakho - ngokuvamile banokubuka kwangaphakathi kwezinhlangano eziningi futhi bangakunikeza umkhondo lapho ukuphuma kwesikhulu kubangela isihlalo esivulekile.
Esinye sezithiyo eziphezulu ezibalulwe emsebenzini ozisebenzelayo yi ukungaqiniseki kwemali engenayo. Ngaphambi kokuthatha umhlalaphansi, qiniseka ukuthi uzilungiselele ukwehla kwezimali kanye nokugeleza okwenzekayo emsebenzini ozimele. Qinisekisa ukuthi uzilungiselele ngokwezimali nangokomzwelo ukuze uthuthuke ngezikhathi ezinzima. Lapho uchwepheshe wezokumaketha engena emnothweni wegigi evule amehlo, kungaba impilo eyanelisa ngendlela emangalisayo futhi enomvuzo.
Lapho izinhlangano zamukela izinzuzo zokuqasha abaphathi bezentengiso ezizimele, ubudlelwano bungazuzisa ngokufanayo. Ama-Gig CMO angahlinzeka ngemininingwane emisha, ubuchwepheshe obuthengekayo kanye nomthelela omuhle ekugcineni. Ngokulandelayo, isisebenzi segigi sinokuguquguquka, umsebenzi ovuzayo kanye nokukhathala okuncane.