Ukubekwa phambili kwenombolo 1 kwama-CMO ngo-2012

ukukhuthazwa kwamakhasimende

Uma unethuba lokulanda ifayela le- Isifundo se-IBM Global Chief Officer Officer se-2012, kufanelekile ukufundwa! Futhi ungathatha Ucwaningo lwe-CMO kanjalo!

Kusuka ku-IBM Global CMO Study ka-2012

Ngemuva kwezingxoxo zobuso nobuso nama-CMO ayi-1,734, ahlanganisa izimboni eziyi-19 namazwe angama-64, siyazi ukuthi amaCMOs azizwa enwebekile, kodwa futhi sizwe injabulo enkulu ngekusasa lokumaketha. Lezi zingxoxo kanye nokuhlaziywa kwethu okujulile kokutholakele kocwaningo kugcizelela isidingo sokuphendula ezintweni ezintsha ezintathu:

  • The amandla ikhasimende manje isilawula ubudlelwano bebhizinisi
  • Ukuthumela inani lamakhasimende kubaluleke kakhulu - futhi nokuziphatha kwenhlangano kubaluleke kakhulu njengemikhiqizo nezinsizakalo eziyinikezayo
  • Ingcindezi yoku phendula ebhizinisini akusona nje isibonakaliso sezikhathi ezinzima, kepha ukushintsha unomphela okudinga izindlela ezintsha, amathuluzi namakhono.

Ngokufika kweselula nezenhlalo, ungacabanga ukuthi bazothatha indawo yokuqala yokuba phambili kwama-CMO emhlabeni jikelele… kepha uzobe uphutha.

ukukhuthazwa kwamakhasimende

Ngesonto eledlule bengixoxisana noTroy Burk, umsunguli we inkampani ezisebenzisayo yokumaketha, ngambuza ngesikhundla sabo kule mboni. Impendulo yakhe ibihambisana ngqo nocwaningo lwe-CMO:

Ubudlelwano buza ngaphambi kwemali engenayo kwisichazamazwi nakwezamabhizinisi. Shayela ubudlelwano futhi uzothola imali engenayo. Ukumakethwa Kokuphila Kwamakhasimende yindlela ehlukile yokubheka ibhizinisi lakho - kuzo zonke izigaba zesipiliyoni samakhasimende. Ukumaketha kudlala indima ebaluleke kakhulu yokuqinisekisa izinhlelo nemikhankaso efanele (ukuthengisa, ukumaketha, kanye nempumelelo yamakhasimende) konke kusebenza ngokubambisana ukuqhuba ukuzibandakanya namathemba / amakhasimende amahle kakhulu ukuwaqhubekisela phambili ebudlelwaneni, noma ngabe kugxilwe kusiphi isigaba.

I-Customer Lifecycle Marketing Automation yi-Right On Interactive yisixazululo kuphela esinikeza ukubonakala kwenhlangano lapho wonke amakhasimende abo namathemba abo ekhona ebudlelwaneni (noma ohambweni lwamakhasimende). Kusuka kumsolwa kuye kumthengi othembekile. Ubabona bonke futhi usebenzisa i-automation ukushayela okunye ukuzibandakanya.

Kuhle ukusebenza nomxhasi neklayenti eliphezu kwamathrendi!

One comment

  1. 1

    Ngiye e-IBM CMO Study Webinar engiyavuma ukuthi bekuyisikhathi esihle sokusebenzisa isikhathi, ibhulogi yakho iyabonakala futhi ngiyayithanda indlela oyifake ngayo ingxoxo yakho yakamuva.

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