Ukukhangisa Okuqukethwe

Kulungile ukwenqaba ukuphawula okungalungile

NegativeUma ngikhuluma, njengoba ngenzile namuhla, kuzethameli zosomabhizinisi abafuna ukwazi ngokubhuloga, lesi yisitatimende esivame ukuguqula isibani esikhanyayo emakhanda abo.

Yebo. Ungalinganisa amazwana. Yebo. Kulungile ukwenqaba ukuphawula okungekuhle. Ngincoma wonke amabhizinisi ukuthi alinganisele amazwana. Ngiphinde ngikhuthaze lawo mabhizinisi afanayo, kepha, ukuthi ahlaziye ithuba nobungozi obuhambisana nokuphawula okungekuhle. Uma kungukugxekwa okwakhayo okwenzekayo noma okuxazululwe yinkampani yakho, kuvula ithuba elihle lokuthi ukhombise ukungafihli futhi ukhombise ukuthi awulaleli nje kuphela, kodwa wenza ngokugxeka kwezivakashi zakho.

Kuyindida ukuthi sonke sihlala sitshela abantu ukuthi sivulekele futhi siphumele obala kangakanani sifisa ukuthi amabhizinisi nabaqashi bethu babe… kepha uma sesisesimweni sokubonakala, sivame ukukucabangisisa. Ngikholwa ukuthi kunesilinganiso samazwana nokuqukethwe okwenziwe ngumsebenzisi okudinga ukugadwa nokuhlaziywa kakhulu:

  1. Kusho Amazwana

    Ezinye izivakashi zizoba nesihluku, ziklolodele, zikhohlise futhi / noma zehlise isithunzi. Ngingakhuthaza ibhizinisi lakho ukuthi liphendule kulaba bantu ngqo ukuze banciphise lesi simo futhi ngibazise ukuthi ngeke umvumele okuqukethwe okunjalo kusayithi lakho. Angicabangi ukuthi kukhona umuntu ongagxeka ibhizinisi ngokwenqaba ukuphawula okungenzeka ukuthi kulimaze ibhizinisi labo. Akukona ukwenza obala ngaleso sikhathi, kumayelana nokuvikela ibhizinisi lakho ukuze abasebenzi bakho baqhubeke nempilo yabo.

    Lokho kusho, ungalokothi unqabe ukuphawula bese uqhubeka sengathi akwenzekanga lutho. Uma umuntu enesibindi sokukuthuka kuwebhusayithi yakho, uzoba nesibindi sokukuthuka kuwebhusayithi yakhe, futhi. Ithuba lebhizinisi ukukhuluma nalo muntu 'ngaphandle kwebanga'. Noma ungakwazi ukulungisa isimo, ukwenza konke okusemandleni ukusidambisa kunenzuzo yakho.

  2. Amazwana Asemqoka

    Ezinye izivakashi zizogxeka umbono wakho, umkhiqizo noma insizakalo. Le yindawo empunga lapho ungakhetha ukwenqaba khona ukuphawula futhi ubazise, ​​noma okungcono - ungabhekana nokugxekwa esidlangalaleni futhi ubukeke njengeqhawe. Ungavumela futhi ukuphawula ukuthi kuhlale… izikhathi eziningi abantu bazizwa bejabule ngokuthi bavezile futhi baqhubeka. Ngezinye izikhathi, uzoba umangale ngenani labafundi abazokuvikela!

    Uma kungukugxekwa okubalulekile, mhlawumbe ungaba nengxoxo nomuntu ohamba kanjena…

    Doug, ngithole ukuphawula kwakho kulayini wami wokulinganisela futhi bekuyimpendulo enhle impela. Ngincamela ukungabelani ngalokhu kusayithi - ngithemba ukuthi uyakuqonda - kepha umbono wakho usho lukhulu kithina futhi singathanda ukukuthola ebhodini lethu lokweluleka kwamakhasimende. Ingabe lokhu kungaba yinto onentshisekelo kuyo?

    Kunemivuzo nemiphumela yokufihla ukunganaki. Yize ucabanga ukuthi uvikela ibhulogi yakho ekunganikezini, uzibeka engcupheni yokulahlekelwa ukwethembeka ngabafundi bakho - ikakhulukazi uma bethola ukuthi uvikela ukungabi nalutho njalo. Ngicabanga ukuthi ibhalansi ngokucophelela kepha uzohlala uphuma phambili lapho ungaxazulula inkinga, noma uchaze ngobuqotho indlela odlula ngayo.

  3. Amazwana Avumayo

    Ukuphawula okuhle kuzohlala njalo kuyimibono yakho…. ngethembe! Kuyamangaza ukuthi abantu bajabulisa kanjani kuwebhu. 'Ezinsukwini ezisencane' zewebhu, igama elisetshenziselwe ukubhala i-imeyili esabekayo komunye umuntu labizwa ngokuthi 'ilangabi'. Angikaze ngizwe okuningi ngabantu 'abatshiswa' kodwa ngiyaqiniseka ukuthi kusenzeka namanje.

    Inkinga 'yokuvutha amalangabi' ukuthi ukuqhuma kwakho ngentukuthelo nokunganaki kunendawo ehlala njalo enetheni. I-inthanethi ayibonakali ikhohlwa… othile, kwenye indawo uzokwazi ukumba imibono yakho engcolile. Nginesiqiniseko sokuthi ngishiye isabelo sami samazwana amabi laphaya, kepha kulezi zinsuku ngihambisana kakhulu nokugcina idumela elinempilo online. Ngikholwa wukuthi abantu abaningi (abahluzekile engqondweni) bayalazi idumela labo eliku-inthanethi kulezi zinsuku futhi bazokwenza konke okusemandleni ukulivikela.

    Isibonelo salokhu Ukwambulwa kukaJohn Chow ye-maniacal, yize ingajulile, icebo le-blogger lokusebenzisa ukuphawula ukucindezela ibhizinisi ngokungathembeki. UJohn wenze umsebenzi omkhulu wokuphenya nokukhombisa ukungathembeki kwe-blogger okukhulunywa ngayo. Ukuqanjwa kukaJohn ngeposi lakhe kuphelele… le blogger yonakalisa idumela layo. UJohn ubikile nje!

Ngokwami, ngihlangane nababhlogi abangibasile kokunye engikuthumele. Ukusabela bekumangalisa, iningi labantu alikunakanga ukugxeka kwami… baphendula ngokunengeka ngokunganaki kwe 'flamer'. Ngakolunye uhlangothi lwemali, ngine-blogger (owaziwa kakhulu) oweqa isikweletu sakhe kimi ngomkhiqizo engimenzele wona. Wabuye wagwema i-ejensi yamaqoqo engamfaka kuyo.

Ngeke 'ngimkhiphe' kubhulogi lami noma ngabe kuyalinga kakhulu. Ngikholelwa nje ukuthi abantu bazobe sebengibuka njengesiqhwaga. Nginokholo lokuthi uzokuthola okuza kuye ngelinye ilanga. I-blogosphere ivame ukuba yinethiwekhi ebumbene yabangane nozakwabo abajabulelana omunye nomunye. 'Abazondayo' babonakala besemaphethelweni, futhi 'amalangabi' asondele ngemuva.

Ungacabangi kakhulu ngobubi obukuwebhu ... ubungozi obuhambisana nokubonakala kwakho bukhulu kakhulu kunezinzuzo zokuxhumana neziphathimandla zokwakha nedumela. Futhi ungalokothi ukhohlwe ukuthi kulungile ukwenqaba ukuphawula okungalungile.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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