Ukukhangisa Okuqukethwe

I-Me-Commerce nekusasa leRetail

Ukuthengisa kushintsha ngokushesha - ku-inthanethi naku-inthanethi. Ngokwesiko, izindawo zokuthengisa bezilokhu zinamamaki wenzuzo ephansi nevolumu ephezulu ukukhiqiza imiphumela yebhizinisi ebebeyidinga ukuze baphile. Sibona inzuzo engenayo ngokushesha ezitolo namuhla lapho ubuchwepheshe busheshisa ukukhula nokusebenza kahle. Izindawo zokuthengisa ezingasebenzisi inzuzo ziyafa… kepha abathengisi abasebenzisa ubuchwepheshe bangabanikazi bemakethe.

Ukushintshwa kwabantu, inguquko kwezobuchwepheshe, kanye nokufunwa kwabathengi kwensizakalo eyenziwe ngezifiso kuguqula umgwaqo wohambo lwesinqumo samakhasimende.

McKinsey kwezokumaketha kubeka lokho abakholelwa ukuthi okusha Ama-P amane wokukhangisa:

  1. Kusabalele - abantu bathenga noma ngabe bakuphi - noma ngabe kusembhedeni nethebhulethi noma ngenkathi baphakathi nendawo yegumbi lakho lokubonisa.
  2. Ukubamba iqhaza - Abantu bazokwakha futhi babelane ngezilinganiso nokubuyekezwa ku-inthanethi kwezinkampani, imikhiqizo nezinsizakalo.
  3. ezenziwe ngendlela ethandwa nguwe - ukumaketha kwendabuko nokuqhuma akusasebenzi. Ukuxhumana ngokomzwelo ngezindaba ezifanayo ukushayela ukuguqulwa.
  4. Kuyabhalwa - izinhlelo zokusebenza zeselula, ucwaningo oluku-inthanethi kanye namathuluzi ezenhlalo asiza abathengi balawule ukuthenga kwabo ngenqubo yabo.

me-commerce-okudayisa-infographic

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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