I-Me-Commerce nekusasa leRetail
Ukuthengisa kushintsha ngokushesha - ku-inthanethi naku-inthanethi. Ngokwesiko, izindawo zokuthengisa bezilokhu zinamamaki wenzuzo ephansi nevolumu ephezulu ukukhiqiza imiphumela yebhizinisi ebebeyidinga ukuze baphile. Sibona inzuzo engenayo ngokushesha ezitolo namuhla lapho ubuchwepheshe busheshisa ukukhula nokusebenza kahle. Izindawo zokuthengisa ezingasebenzisi inzuzo ziyafa… kepha abathengisi abasebenzisa ubuchwepheshe bangabanikazi bemakethe.
Ukushintshwa kwabantu, inguquko kwezobuchwepheshe, kanye nokufunwa kwabathengi kwensizakalo eyenziwe ngezifiso kuguqula umgwaqo wohambo lwesinqumo samakhasimende.
McKinsey kwezokumaketha kubeka lokho abakholelwa ukuthi okusha Ama-P amane wokukhangisa:
- Kusabalele - abantu bathenga noma ngabe bakuphi - noma ngabe kusembhedeni nethebhulethi noma ngenkathi baphakathi nendawo yegumbi lakho lokubonisa.
- Ukubamba iqhaza - Abantu bazokwakha futhi babelane ngezilinganiso nokubuyekezwa ku-inthanethi kwezinkampani, imikhiqizo nezinsizakalo.
- ezenziwe ngendlela ethandwa nguwe - ukumaketha kwendabuko nokuqhuma akusasebenzi. Ukuxhumana ngokomzwelo ngezindaba ezifanayo ukushayela ukuguqulwa.
- Kuyabhalwa - izinhlelo zokusebenza zeselula, ucwaningo oluku-inthanethi kanye namathuluzi ezenhlalo asiza abathengi balawule ukuthenga kwabo ngenqubo yabo.