Ikhampasi: Amathuluzi Okunika amandla Okuthengisa Okuthengisa Izinsizakalo Zokumaketha ze-Pay Per Click

I-White Shark Media Compass - Ukuvumela Ukuthengisa Kwezinsizakalo Zokumaketha ze-PPC

Emhlabeni wokumaketha kwedijithali, amathuluzi okuvumela ukuthengisa abalulekile ukuze ama-ejensi anikeze abasebenzi izinsiza ezidingekayo ukuze baveze imikhiqizo yamakhasimende ngempumelelo. Ngokungamangalisi, lezi zinhlobo zezinsizakalo zidingeka kakhulu. Uma iklanywe futhi isetshenziswa ngendlela efanele, inganikeza ama-ejensi okukhangisa kwedijithali ngamathuluzi adingekayo ukuze alethe okuqukethwe kwekhwalithi ephezulu, okufanelekile kwabafuna ukuthenga. 

Amathuluzi okunika amandla ukuthengisa abalulekile ekusizeni ama-ejensi alawule futhi aqondise umjikelezo wokuthengisa. Ngaphandle kwazo, kulula ukulahleka ngenani elikhulu lolwazi mayelana nemakethe yamanje kanye nezindlela ezingcono kakhulu zokufinyelela nokufinyelela abathengi. Ukusebenzisa elinye lalawa mathuluzi wokuhlanganisa nokukhiqiza kuyindlela engcono kakhulu yokuthuthukisa imizamo yakho yethimba lezentengiso nelentengiso - ukususa umsebenzi onzima nendawo yephutha eliza nokuqoqa lolu lwazi ngokuzimela. Uma i-ejensi isebenzisa inkundla elungile yokunika amandla ukuthengisa, ivumela intala yezinzuzo ezifana nalezi: 

  • Ukonga Isikhathi: Ithuluzi elihlangene ndawonye liqoqa futhi lethule ulwazi oludingekayo ukuze wazise ngempumelelo amaqembu okuthengisa namaqembu ngokusebenzisa amagama angukhiye alungile namakhasi okubikezela ahloselwe kakhulu. Ama-ejensi angenza imali engaka noma imali eyengeziwe ngesigamu sesikhathi ebesingasithatha ngokuvamile ukuqoqa nokuhlaziya le datha ngendlela evamile. 
  • Ukwethenjwa Okungeziwe: Uma ithimba labadayisi lazi kahle ukuthi iziphi izinsiza elinazo ezandleni zalo, kulula kakhulu ukuvala amadili ngokushesha nangempumelelo kakhudlwana — okukhuthaza ukuzethemba ngayo yonke indlela. 
  • Ama-ROI akhulisiwe: Izinkundla zokunika amandla ukuthengisa zidala ukuthengisa okugxile kakhulu futhi okuqhutshwayo okungakhuphula ikhono leqembu lokuvala ukuthengisa nokuguqula imikhondo, ekugcineni kuphumele ekwenyukeni kwemali engenayo iyonke. 

Kodwa-ke, akuzona zonke izinhlelo zokuvumela ukuthengisa eziklanywe ngokulinganayo - insalela eqoqiwe yolwazi akwanele ukuhlomisa ngokugcwele ochwepheshe bokuthengisa. Ithuluzi elisebenzayo lokunika amandla ukuthengisa linikeza amaqembu izinsiza ezidingekayo zempumelelo futhi liqhubekisela phambili ukukhiqiza ngemininingwane yeqembu eqhuba ukusebenza okuthuthukisiwe. 

Yingakho sithuthukile Inkundla ye-White Shark Media's Compass, eyethu siqu endlini amandla okuthengisa ithuluzi. Inkundla yethu ayinikezi nje kuphela ulwazi lwakamuva lwamathrendi afanelekile embonini namathuluzi okusiza ukuhlomisa amaqembu athengisayo kodwa yakhelwe ngokucacile ukuthi ikhokhelwe ngokuchofoza ngakunye (PPC) ukukhangisa, lapho ezinye izinkundla zivame ukuncika emizamweni eyengeziwe yokukhangisa. I-Compass yakhelwe ukunciphisa amaphutha, ukwandisa inzuzo futhi isekele isigaba ngasinye somjikelezo wokuthengisa we-PPC. 

Compass By White Shark Media

Ikhampasi yemidiya ye-White Shark

Nge-Compass, ama-ejensi anenqwaba yamathuluzi angawasebenzisa, okuhlanganisa: 

Injini yokuhlola ye-PPC

Ukucwaninga kwamabhuku kuyisici esibalulekile sezimboni eziningi ezisetshenziselwa ukuhlola nokuhlola ukusebenza. Ikakhulukazi, uma kukhulunywa nge-PPC, ukucwaninga kuvumela abakhangisi bedijithali ukufinyelela olwazini olungasiza ukuthuthukisa ukusebenza kahle kwe-Google Ads noma Imikhankaso ye-Microsoft, okuphinde kusize amaqembu abathengisi ukuthi enze le mikhankaso ngempumelelo. Senze injini yethu yokuhlola ukuze senze ukuhlola okuhambisana nezincomo zemikhankaso ethile yezikhangiso ze-Google ne-Microsoft. Imibiko kulula ukuyifinyelela, ukudawunilodeka nokwaba ngefomethi ye-PDF.

Iziphakamiso Generator

Ngenjini yesiphakamiso se-Compass, izinkampani akusadingeki zithembele emandleni abantu kuphela ukuze zenze imibhalo ephumelelayo ehlanganisa idatha edingekayo. Inkundla ye-Compass ikhiqiza iziphakamiso ezinelebula elimhlophe ezihlanganisa izincomo zamagama angukhiye, idatha yezimbangi, ukuhlola kuqala kwezikhangiso, nokunye. Lawa madokhumenti azosiza amathimba ethule idatha ehlanganisiwe ukuze asekele futhi avikele amasu amasha nokuthuthukisa kumakhasimende.

Ukubonisana Sales

Uma abasebenzisi kwenzeka babhajwe phakathi nengxenye yenqubo yokuthengisa, banenketho yokuhlangana ukuze babonisane amahora angu-2 nabaphathi abazinikele be-akhawunti ye-Strategic Account ye-White Shark. Phakathi nalokhu kuxoxiswana, ochwepheshe be-Compass bazohambisa ithimba ekubuyekezweni kwamapayipi, izindlela zokuhamba zesiphakamiso, amasu okukhulisa i-pitch, nokunye.

Izifundo Zokuthengisa

Kuhlale kunesikhala sokuthuthukiswa kokusebenza kwe-ejensi, kungakhathaliseki ukuthi iyiphi imboni esebenza kuyo ngokukhethekile. Njengoba umhlaba wokumaketha uqhubeka nokuvela, kubaluleke kakhulu kunangaphambili ukuthi uhlale unolwazi mayelana nezinqubo ezihamba phambili. Ngesikhungo se-inthanethi sika-White Shark, abasebenzisi benkundla ye-Compass banokufinyelela ku-PPC kanye nokuthengisa okungathathwa futhi kufinyelelwe noma nini lapho kuphakama isidingo. 

I-Collateral Library

Kunolwazi oluningi nezinsiza ezitholakalayo kangangokuthi kungaba inselele ukunquma ukuthi yiziphi ezizozuzisa inkampani noma umkhiqizo. Nge-Collateral Library yethu, abasebenzisi banokufinyelela olwazini lwakamuva, oluqinisekisiwe olumayelana namathrendi aqondile, izincwadi zokudlala, ama-pitch decks, ikhasi elilodwa, amavidiyo, nokunye. Nge-Compass, konke okudingwa yi-ejensi ukuthuthukisa ukuxhumana kwayo nge-Google, i-Microsoft, i-Facebook, kanye nokwenza kahle kwezinjini zokusesha (SEO) imikhiqizo isesandleni sayo.

Njengoba izinkundla zokuvumela ukuthengisa ziya zidume kakhulu embonini, izinkampani ziba sengozini yokutshala imali kumathuluzi okungenzeka anganikeli imithelela ephusile. Kubalulekile ukuthi ama-ejensi enze ucwaningo lwawo kanye nokukhuthala ukukhetha inkundla esebenzela amaqembu abo kangcono. Uma lokho sekufeziwe, ama-ejensi azobe esendleleni eya ekukhiqizeni imiphumela engcono ngesikhathi esifushane, okuvumela isikhathi esengeziwe esichithwa ezintweni ezibalulekile - ukutshala imali kumakhasimende. 

UCABANGANI?

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