I-Compass: Amathuluzi Okuvumela Ukuthengisa Ukuze Ama-ejensi Athengise I-Pay Per Click (PPC) Izinsizakalo Zokuthengisa
amandla okuthengisa amathuluzi abalulekile kuma-ejensi ukuze anikeze abasebenzi izinsiza zokumisa imikhiqizo yamakhasimende ngempumelelo. Ngokungamangalisi, lezi zinhlobo zezinsizakalo zidingeka kakhulu. Uma iklanywe futhi isetshenziswa ngendlela efanele, inganikeza ama-ejensi okukhangisa kwedijithali ngamathuluzi adingekayo ukuze alethe okuqukethwe kwekhwalithi ephezulu, okufanelekile kulabo abazoba abathengi.
Amathuluzi okunika amandla ukuthengisa abalulekile ekusizeni ama-ejensi alawule futhi aqondise umjikelezo wokuthengisa. Ngaphandle kwabo, ukulahleka ngenani elikhulu lolwazi mayelana nemakethe yamanje kanye nezindlela ezingcono kakhulu zokufinyelela nokufinyelela abathengi kulula. Ukusebenzisa elinye lalawa mathuluzi wokuhlanganisa nawokukhiqiza kuyindlela engcono kakhulu yokuthuthukisa imizamo yakho yethimba lezentengiso nelentengiso - ukususa umsebenzi onzima nendawo yephutha eliza nokuqoqa lolu lwazi ngokuzimela. Uma i-ejensi isebenzisa inkundla elungile yokunika amandla ukuthengisa, ivumela intaphane yezinzuzo, njenge:
- Ukonga Isikhathi: Ithuluzi elihlangene-konke liqoqa futhi lethule ulwazi oludingekayo ukuze lazise ngempumelelo amaqembu okuthengisa nokuthengisa ngokusebenzisa amagama angukhiye alungile namakhasi okubikezela ahloselwe kakhulu. Ama-ejensi angenza imali engaka noma imali eyengeziwe ngesigamu sesikhathi esivame ukusithatha ukuqoqa nokuhlaziya le datha ngendlela evamile.
- Ukwethenjwa Okungeziwe: Uma ithimba labadayisi lazi kahle ukuthi iziphi izinsiza elinazo ezandleni zalo, kulula kakhulu ukuvala amadili ngokushesha nangempumelelo kakhudlwana — okukhuthaza ukuzethemba ngayo yonke indlela.
- Ama-ROI akhulisiwe: Izinkundla zokunika amandla ukuthengisa zidala ukuthengisa okugxile kakhulu futhi okuqhutshwayo okungakhuphula ikhono leqembu lokuvala ukuthengisa nokuguqula imikhondo, ekugcineni okubangele ukwanda kwemali engenayo iyonke.
Kodwa-ke, akuzona zonke izinhlelo zokuvumela ukuthengisa eziklanywe ngokulinganayo - inqwaba yolwazi akwanele ukuhlomisa ochwepheshe bokuthengisa ngokugcwele. Ithuluzi elisebenzayo lokunika amandla ukuthengisa linikeza amaqembu izinsiza ezidingekayo zempumelelo futhi liqhubekisela phambili ukukhiqiza ngemininingwane yeqembu eqhuba ukusebenza okuthuthukisiwe.
Yingakho sithuthukise i-White Shark Media's Ikhampasi inkundla, ithuluzi lethu lokuvumela ukuthengisa. Inkundla yethu ayinikezi nje kuphela ulwazi lwakamuva lwamathrendi afanelekile embonini namathuluzi okusiza ukuhlomisa amaqembu athengisayo kodwa yakhelwe ngokucacile ukuthi ikhokhelwe ngokuchofoza ngakunye (PPC) ukukhangisa, lapho ezinye izinkundla zivame ukuncika emizamweni eyengeziwe yezikhangiso. I-Compass yakhelwe ukunciphisa amaphutha, ukwandisa inzuzo, futhi isekele isigaba ngasinye somjikelezo wokuthengisa we-PPC.
Compass By White Shark Media
Kusukela ekucwaningweni okuphelele kwe-PPC kanye nokubonisana ngokuthengisa okuhlakaniphile kuye eziphakamisweni eziguqukayo kakhulu kanye nomtapo wolwazi obanzi wama-360, Ikhampasi ihlinzeka ngakho konke okudingwa yithimba lakho ukuhlonza amathuba, ukuthuthukisa ukusebenza kahle komkhankaso, nokuvala amadili ngempumelelo kakhudlwana.
I-Compass iyithuluzi lakho lokugcina elidizayinelwe ukunika amandla amaqembu okuthengisa nawokuthengisa ngokunikeza izici ezilula ukumaketha kwedijithali nenqubo yokuthengisa:
- PPC Audit: I-Compass igxile ekuhlinzekeni ngokuhlolwa kwe-akhawunti esheshayo ye-AdWords, egqamisa amathuba amaningi okuthuthukisa imikhankaso. Leli thuluzi lisekela amaqembu okuthengisa kuwo wonke umjikelezo wedili, linikeza okuqukethwe kokuthengisa okuphakeme ukuze lisize ukuvala amadili amaningi. Ihlanganisa ngokuphelele uhlu lokuhlola lokuhlolwa kwe-PPC, iletha imininingwane ebalulekile emaqenjini athengisayo, ivumela ukuhlonzwa kokungasebenzi kahle kwemikhankaso, ukutholwa kwamathuba amasha, nokujwayela izici ezintsha namathrendi. I-Compass iqinisekisa ukungena ngokujulile kuma-akhawunti ezikhangiso ze-Google ukuze kuvuleke izindlela zokukhula, ukonga isikhathi nezinsiza ukuze amabhizinisi agxile kwezinye izindawo zokunweba.
- Ukubonisana Sales: I-Compass isiza ukuxhumana nochwepheshe bezentengiso bedijithali, inikeze ukubonisana ngentengiso okuhlanganisa imibukiso ebukhoma, izindlela zokuhamba zesiphakamiso, amasu okukhula, kanye nosekelo lokuhlanganisa. Le sevisi ihloselwe ukusheshisa ukuvalwa kwamadili.
- Iziphakamiso Eziguqukayo Eziphezulu: Ithimba le-Compass liyaphumelela ekukhiqizeni iziphakamiso zokuhola ezimfushane, eziphelele, nezikhangayo; kusetshenziswa ithuluzi leziphakamiso zangaphakathi kanye nobungcweti beqembu, i-Compass crafts iziphakamiso zokumaketha zedijithali ezinobungane namakhasimende ezinezifanekiso ezingenziwa ngokwezifiso. Lezi ziphakamiso zifaka phakathi ucwaningo lwabancintisana nabo, ukuhlaziya imakethe, nezinhlelo ezingasetshenzwa, ukuqinisekisa ukuguqulwa okusheshayo.
- I-360 Collateral Library: I-Compass isekela amaqembu athengisayo ngokunikeza ukufinyelela kumtapo wolwazi obanzi wamadokhumenti abuyekeziwe, asebenzayo, futhi aklanywe ngokucophelela. Le 360 Collateral Library ihlomisa amaqembu ngazo zonke izinsiza ezidingekayo zokufaka i-PPC, i-SEO, nemikhiqizo yenkundla yezokuxhumana kuwo wonke umjikelezo wokuthengisa wedijithali, okuthuthukisa izinhlelo zokumaketha.
- Izingcaphuno Ezijulile & Ezisheshayo: I-Compass inikeza ukuhlolwa okusheshayo okusheshayo ukuze kuhlolwe ukusebenza kwe-akhawunti, ukukhomba amathuba, nokunikeza izincomo ezihlakaniphile zama-akhawunti okuthengisa edijithali. Ithimba liphinde lilethe ukubuka konke kwe-akhawunti enemininingwane ukuze kuhlaziywe okuphelele, okusiza ukuqhubekela phambili ezingeni elilandelayo lefaneli yokuthengisa.
- Ihabhu lephothali likazakwethu: I-Compass Partner Portal, inikwa amandla ngabangaphakathi CRM, ithuthukisa ubudlelwano phakathi kwama-ejensi ngokuthuthukisa ukusebenzisana. Leli thuluzi livumela inqubekelaphambili yokulandelela, ukufinyelela izinsiza ezifanele zamathuba amasha, nokufuna usizo lwenqubo yokuthengisa. Iphinde inikeze ukufinyelela okuqondile kochwepheshe ukuze bathole ukwesekwa, ukuqinisekisa ukusebenzisana okungenazihibe.
Njengoba izinkundla zokunika amandla ukuthengisa zithandwa kakhulu embonini, izinkampani ziba sengozini yokutshala imali kumathuluzi okungenzeka anganikeli imithelela ephusile. Ama-ejensi kumele enze ucwaningo lwawo kanye nokukhuthala ukukhetha inkundla engcono kakhulu yamathimba abo. Uma sekufeziwe, ama-ejensi azobe esendleleni eya ekukhiqizeni imiphumela engcono ngesikhathi esifushane, okuvumela isikhathi esengeziwe esichithwa ezindabeni - ukutshala imali kumakhasimende.