Ukuhlolwa komqondo 2.0

ukuhlolwa komqondo1

ukuhlolwa komqondo1Ukwakha inhlolovo eku-inthanethi kuyindlela esheshayo, elula yokufinyelela kumakhasimende akho ukuze ithole uvo lwawo nganoma yini enye. Umsebenzi wami ku I-Zoomerang Online Survey kanye Nezinhlolovo kungenza ngibe nobandlululo, kepha ngishaywa umoya yizo zonke izinto ezipholile ongazenza ngezinhlolovo. Kulezi zinsuku, unamathani wezinketho zokuhlola, kusuka ku- ukushumeka ungene kusayithi lakho, ukuyithumela ngombhalo emafonini abantu, ukuyakha nokuyithumela khona kanye ku-Facebook.

Intandokazi yami yalawa makhono amangalisayo ingenye yezici zethu ezintsha. Ikuvumela layisha isithombe sanoma yibuphi ububanzi nokuphakama, kuze kufike ku-250k ngosayizi wefayela, kunhlolovo yakho. Ngaphandle kwezindlela ezisobala ezesabekayo ongazisebenzisa lesi sici ukwenza ucwaningo lwakho lube luhle, lumboze ku-logo yakho, noma uthole umbono weqembu ngezingubo zomakoti, lesi sici sivumela ukuhlolwa komqondo ngendlela engakaze yenziwe ngaphambili.

Ukuhlolwa komqondo inqubo yokuhlola impendulo yabathengi kumkhiqizo, uphawu, noma umbono ngaphambi kokuthi kwethulwe emakethe. Inikeza ngendlela esheshayo nelula yokwenza ngcono umkhiqizo wakho, ukukhomba izinkinga ezingaba khona noma amaphutha, futhi uqiniseke ukuthi isithombe noma umkhiqizo wakho uqondiswe kahle. Kumele ubheke kuphela iNetflix, i-Qwikster debacle ukuze uqonde ukubaluleka kokucela umbono wamakhasimende akho ngaphambi yenza izinqumo ezinkulu…

Izinhlolovo eziku-inthanethi ziyindlela enhle yokuhlola imiqondo, Futhi ungazisebenzisela ukukhathazeka ngokudubula kuzo zonke izinhlobo zezinkinga. Nazi ezintathu:

Ukuhlolwa kwe-logo: Sonke siyazi ukuthi kubaluleke kanjani ukuba ne-logo ekhumbulekayo futhi eqondaniswe kahle nomkhiqizo wakho. Usazama ukukhetha okulungile ukuthi uzimele? Lapho usudale ilogo futhi wayibeka emhlabeni ngokuhambisana nomkhiqizo wakho, kungasondela ekungenakwenzeka ukuyiguqula uphinde uzenzele uphawu. Kungakho kubalulekile ukwethula ucwaningo lomqondo we-logo ngaphambi kokuzibophezela ku-logo.

Khombisa abathathi bakho bezinhlolovo izinketho ezahlukahlukene zelogo, bese ubabuza ukuthi yimiphi imizwa nokuphendula ilogo ebadlulisela kukho. Ngabe ama-logo owakhethile akhombisa inhloso namanani enkampani yakho?  Thola ngaphambi kokukhetha ilogo, hhayi ngemuva.

Impendulo yesikhangiso / ikhava: Ukuphrinta kokuphrinta kuzokubuyisela emuva iphenathi enhle, ngakho-ke ufuna ukuqiniseka ukuthi isetshenziswe kahle. Dala inhlolovo ngezithombe zezikhangiso ongathanda ukuzisebenzisa, futhi uzihlole kuzethameli ezahlukahlukene. Thola ukuthi isikhangiso sakho sithini kubo. Yiziphi izichasiso abazozihlanganisa nomkhiqizo noma umkhiqizo wakho ngokususelwa kwisikhangiso? Isikhangiso sibenza bazizwe kanjani? Uma uthola impendulo ethe xaxa mayelana nesikhangiso sakho ocwaningweni lwakho, maningi amathuba okuthi isikhangiso sizowufeza umgomo wakho.

Ngokufanayo, ukufaka izithombe kwinhlolovo yakho eku-inthanethi kuyindlela enhle yokuqinisekisa ukuthi ikhava yakho iyabandakanya futhi iyasebenza. Ngubani othakazelisa kakhulu (futhi ngenxa yalokho okwazi ukushayela ukuthengisa) kubafundi bakho, uLady Gaga noma uGeorge Clooney? Ukuqagela okungalungile kungathatha inani elibucayi kumugqa wakho wenzuzo, ngakho-ke hlola isithombe sakho sekhava, izihloko zezindaba, nemibono yezindaba eyinhloko ngaphambi kokuzibophezela kokukodwa.

Impendulo Yokwakhiwa Kwewebhusayithi: Ukwenza kabusha iwebhusayithi yakho kungaba ngumsebenzi owesabekayo, futhi kungaba nzima ukwazi ukuthi izinguquko ozenzayo ziyasebenza yini noma ngabe zimosha isikhathi nemali nje. Faka izithombe zemiklamo kunhlolovo, futhi uhlole ukusetshenziswa, ukuthumela imiyalezo nokuzulazula komklamo wakho omusha Buza imibuzo enjengale: “Yini oyikhumbula kakhulu ngomklamo osanda kuwubona?” "Ucabanga ukuthi yenzani le nkampani?" "Ungachofoza kuphi ukufunda kabanzi mayelana noma ukuthenga umkhiqizo?" Impendulo engaphezulu ongayithola ngomklamo wakho ocwaningweni lwakho, maningi amathuba okuthi idizayini izofeza izinhloso zakho.

Ucwaningo lomqondo luyindlela esheshayo, elula yokuqinisekisa ukuthi isithombe osisebenzisayo siyiso esifanele, noma ngabe senzelwe i-logo, isikhangiso, iwebhusayithi noma ikhava yakho. Musa ukuchitha isikhathi nemali ezithombeni ezingasho ukuthi ufuna zenzeni. Thumela inhlolovo yomqondo yokuhlola umqondo 2.0. Bonke abathengisi abahlakaniphile bayakwenza.

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