Bacabangani Abathengi NgeNew Media Landscape?

ucwaningo lwesizukulwane sezohwebo

Kukhona ukuthandabuza okuthokozisayo lapho ucelwa impendulo ngokusebenzisa ucwaningo uma kuqhathaniswa nokuqoqa okungokoqobo ukuziphatha. Uma ubuza noma yimuphi umthengi ukuthi uyathanda yini ukukhangisa, abambalwa abakhethiwe bangagxuma behle benyuka ngokuthi abakwazi kanjani ukulinda isikhangiso esilandelayo ukuthi sivele ku-Facebook noma kwezentengiso ezilandelayo ngesikhathi sohlelo lwabo lwethelevishini oluthandayo. Angikaze ngihlangane nalowo muntu…

Iqiniso, yiqiniso, ukuthi izinkampani zikhangisa ngoba ziyasebenza. Kuyinto utshalomali. Kwesinye isikhathi utshalomali luthatha isikhathi eside ekwazisweni komkhiqizo futhi lufinyelela lapho kungalindelwanga khona inzuzo eqondile yotshalo-mali. Ngezinye izikhathi, kuwumkhankaso oqinile… mhlawumbe isephulelo… okufanele ushayele impendulo ngokushesha. Ngenkathi abathengi bethi abakuthandi ukukhangisa, futhi bangakugwema ukukhangisa, basabela lapho ukukhangisa kufanele izintshisakalo noma izimfuno zabo.

Lokho kumane nje kuyisixwayiso lapho uhlaziya impendulo yocwaningo. Imiphumela yalolu cwaningo eqenjini le-Acquity yenza umsebenzi omuhle wokuqhathanisa ukusabela kwabathengi eziteshini ezintsha zemidiya uma kuqhathaniswa neziteshi zendabuko. I-Facebook, ngokwesibonelo, isondela egunyeni lokukhangisa ngephephandaba. Kodwa-ke, i-TV nePrinta kusengumnikazi wemakethe yokushayela amakhasimende amasha ngokuqukethwe okunophawu.

Bengihlala ngisho ukuthi abathengi abayi ku-Facebook ukuyothenga okulandelayo, ngakho-ke angingabazi ukuthi akukho ukubonga okuningi ngokuqukethwe okuxhasiwe lapho - yize izaphulelo zingasebenza. Ngamanye amagama… abathengi abanandaba nokungena ebudlelwaneni bomuntu nomkhiqizo wakho - vele ubanikeze isivumelwano uma bekwenza.

I-Acquity Group, eyingxenye ye-Accenture Interactive, ihlolisise abathengi abangu-2,000 2015 base-US ngalokho abakulindele ngokubandakanyeka komkhiqizo endaweni yezentengiselwano eguqukayo. Bahlolisise imikhuba yabo kanye nezinto abazithandayo ezizungeze ukubandakanyeka kwedijithali, ukuthenga nezinsizakalo ukuthola izitayela ezizothinta ama-brand ngo-XNUMX nangaphezulu.

Amathuba, ngombono wami, asebenzisa ukufunwa kwamakhasimende akho ukufaneleka nokuphendula. Uma abathengi bebona ukuthi ukuzibandakanya nomkhiqizo kuzozitholela abakufunayo nokuthi bakufuna nini, bazobhalisa!

Landa umbiko ogcwele - i-Acquity Group, 2015 Isizukulwane Esilandelayo Sesifundo Sezohwebo.

umthengi-commerce-survey

4 Amazwana

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      Angiyena umlandeli omkhulu wesaphulelo, Paul. Ngizizwa sengathi uthola amakhasimende angalungile ebhodini futhi ubeka phansi umkhiqizo wakho noma insizakalo. Kepha ucwaningo luqhubeka luthi abantu balandela imikhiqizo ezinkundleni zokuxhumana ngoba balindele amadili, izaphulelo noma amakhuphoni.

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      Lowo ngumbuzo othakazelisayo futhi unezici eziningi kuwo. Ngihlala nginqikaza ukubiza “phezulu” ngoba kuyahambisana nezidingo zebhizinisi nokuthi zixhumana kanjani ngempumelelo namathemba abo. Ngoba abezindaba ezintsha:

      • Ngicabanga ukuthi kunezinguquko ezimangazayo eziza nevidiyo ukuze ngivule ngazo Blab. Amandla okwenza le ngqungquthela yevidiyo evulekile nokuhlanganyela kwezithameli ayingqayizivele futhi anelisa kakhulu.
      • Snapchat kungenzeka kube okulandelayo. Ngenxa yesici sesikhashana sezibuyekezo, kwenza amabhizinisi nabantu babonakale. Bazizwa bephephile.
      • USysomo Gaze kuyintuthuko enkulu ekuqapheleni imithombo yezokuxhumana evumela izinkampani ukuthi zilalele ukuthi imikhiqizo yazo iboniswa kuvidiyo nezithombe kunokuba kushiwo embhalweni.
      • I-Optimove iyinkampani esebenzisa ukufunda komshini ukubikezela nokwethula okuhlangenwe nakho okuhle komsebenzisi ukuqhubekisela phambili izivakashi phansi komsele wokuguqula.
      • Apple kufanele ikhulunywe… hhayi nje ngoba ngingumuntu othanda ukuthandwa ngokweqile, kepha i-Apple Watch iyinqubekela phambili kubuchwepheshe obugqokekayo obuthembisayo.

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