Ukuziphatha kwabathengi vs kwezebhizinisi kuma-Social Media
I-SurveyMonkey ihlole abenzi bezinqumo emabhizinisini ase-US anabasebenzi nabathengi abangaphansi kuka-1,000 ukuze baqonde ukusebenzisa kwabo izinkundla zokuxhumana, ikakhulukazi i-Facebook, ukuze bahlanganyele. Inhlolovo eku-inthanethi ye-SurveyMonkey yasetshenziswa ukuze kuqoqwe futhi kuhlaziywe idatha, futhi imiphumela yashicilelwa: I-Marketing in a Digital World SMB & Consumer Survey Results, 2011.
Sebebonke, bangu-1180 amabhizinisi amancane naphakathi nendawo (I-SMB) abenzi bezinqumo kanye nabathengi abangu-500 baqedele inhlolovo enikeza ukuqonda ngokusetshenziswa kwabo kwenkundla yezokuxhumana, abakuthandayo ku-Facebook, nokuthi ingxenye ngayinye isebenzisa kanjani la mathuluzi ukuze ihlanganyele ngezinjongo zebhizinisi.
Inhloso: thola umbono ojulile wokuthi amabhizinisi amancane kuya kwaphakathi nendawo (ama-SMB) nabathengi basebenzisa amathuluzi enkundla yezokuxhumana ukuze basebenzisane ngezinjongo zebhizinisi.
Imiphumela yayithakazelisa kangangokuthi ngabuza SurveyMonkey uma singafaka imiphumela ku-Infographic yabo. Bawuthanda lo mbono, futhi manje sesithuthukise enye i-infographic enhle! Kuyathakazelisa ukuqhathanisa izimpendulo zabathengi nabathatha izinqumo be-SMB. Yabelana ngokuqondisisa okuningi mayelana nezikhala phakathi kokuthi amabhizinisi abuka kanjani inkundla yezokuxhumana kanye nokulindelwe ngabathengi ukuthi bangathanda ukuthi amabhizinisi abambe iqhaza kanjani!