Amathrendi Abathengi aba-10 ngonyaka wezi-2017… Ngesixwayiso!

izithombe ze-snapchat

Ngiyazi ukuthi kunguFebhuwari kodwa asikakulungeli ukudedela idatha yomkhuba ebikezelwe kulo nyaka ozayo. Lolu cwaningo ku izitayela zabathengi ezivela ku-GlobalWebIndex kuyadida kukho konke ukulingana nobubanzi bezinguquko ekuziphatheni kwabathengi.

The Amathrendi 17 Umbiko uze uxwayise nokuthi kulo nyaka okuthiwa ukuwa komongo kungasakazeka kusuka kwabezindaba abakhulu bezenhlalo kuye kuzinhlelo zokusebenza zokuthumela imiyalezo njengoba bengeza ukusebenza - futhi abasebenzisi bayayeka ukuzibandakanya.

Emuva ngo-2012, umsebenzisi ojwayelekile we-intanethi wayenama-akhawunti amathathu wezokuxhumana / wemiyalezo - manje isibalo sisondele kweyisikhombisa, okusho ukuthi ukufika kwezinsizakalo ezahlukahlukene nezikhethekile kube nomthelela ekutheni abasebenzisi benethiwekhi basebenzisana kanjani nabezindaba zenhlalo. Isihlaziyi seGlobalWebIndex Trends uKatie Young

Embikweni wamakhasi angama-60, isikhulu seGlobalWebIndex uTom Smith ubhala ngaso izitayela eziyisithupha eziyinhloko ezichaza lesi sikhathi - futhi abahlaziyi bochwepheshe bakhomba izitayela eziyishumi zokubuka ngo-10:

  1. Iselula-Okokuqala - "Isimo sendawo eqala ukuhamba" sisondela ngokushesha, nemikhiqizo eyehluleka ukubeka phambili iselula ebeka engcupheni yokulahleka kwamathuba abalulekile nokubeka engcupheni ubudlelwano bawo nabathengi abasebancane.
  2. Global Ucingo - I-India, iPhilippines ne-Indonesia bakulungele ukuba izimakethe ezintsha ezinkulu zama-Smartphones.
  3. Ukusakazwa bukhoma kwegeyimu - Ukumaketha kungasondela eduze kwezokudlala - njengoba ukudlala izibukeli kuzuza ukudonsa. Idatha ye-GlobalWebIndex ikhombisile lokho umsebenzisi oyedwa kwabane ubuke ukusakazwa bukhoma kwemidlalo ngenyanga edlule
  4. I-Facebook Marketplace - Indawo yemakethe yeFacebook ingasuka, kuvimbe i- igebe elikhona njalo phakathi kocwaningo nokuthenga.
  5. Ividiyo Yomphakathi - An ukuqhuma kwevidiyo okuqukethwe ezinkundleni zokuxhumana kuzoba nomthelela omkhulu kumasu wokumaketha ku-2017.
  6. Ukukhangisa Okuqukethwe - Abathengi banikezwe amandla ngokwanda kwe-ad-blocker nge umphakathi oku-inthanethi ungavuleki kangako ekukhangiseni okuphazamisayo, Abakhangisi okusho nabakhangisi kudingeka ukuba enze izinto ngendlela entsha, kusenze sifane kakhudlwana le izwe lokumaketha eliqhutshwa ngumsebenzisi, elinikwe amandla kokuqukethwe kunanini ngaphambili.
  7. Ukuvinjelwa Kwesikhangiso Kwamaselula - Ukuvinjelwa kwesikhangiso ngeselula kuzosakazeka kusuka e-Asia kuye eNtshonalanga, okusho ukuthi ukukhangisa kwamaselula kuzodingeka shintshela kumlayezo ongaphazamisi kakhulu nokuqukethwe okuhambisana kakhulu.
  8. Reality Virtual - Iselula ingaba ngumnqobi omkhulu njengoba i-Virtual Reality ne-augmented Reality (VR & AR) isuka nabathengi - ama-40% abo asevele bekhombisile intshisekelo yokusebenzisa ama-headphone e-VR
  9. Snapchat - I-Snap ingaqala inguquko yobuchwepheshe obugqokekayo ngemuva kokufaka inzwane yayo emanzini nge-Snapchat Spectacles - izibuko zelanga ezirekhoda amazwibela evidiyo azigcinela wona ngokuzenzekelayo kwi-Snapchat Memories yomsebenzisi. Lo mshini usebenzisa ilensi engu-115 degree elingisa indlela abantu ababona ngayo.

Landa Amathrendi Abathengi 2017

izitayela zobuchwepheshe 2017

Mayelana ne-Global Web Index

IGlobalWebIndex yinkampani yezobuchwepheshe eseLondon enikezela ngemininingwane yokuthwebula izethameli emazweni angama-40 kumikhiqizo emikhulu kunazo zonke emhlabeni, ama-ejensi wokumaketha nezinhlangano zezindaba.

Le nkampani igcina iphaneli lomhlaba wonke labathengi abaxhunyiwe abangaphezu kwezigidi eziyi-18, eliyisebenzisayo ukudala amaphoyinti edatha angama-8,500 XNUMX ekuziphatheni kwabasebenzisi be-inthanethi emhlabeni jikelele. Amaklayenti afaka phakathi i-Twitter, i-Google, i-Unilever, iJohnson & Johnson, i-WPP, i-IPG ne-Omnicom Group bangaqoqa imininingwane ejulile ekuziphatheni kwezilaleli, emibonweni kanye nasezintshiselweni ngenhlanganisela yocwaningo kanye analytics idatha kusetshenziswa ipulatifomu ye-GlobalWebIndex.

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