Ukukhethwa Kokuqukethwe Ukwakha Ukwethembana

Umbukiso Wegalari (nge-WikiMedia Commons)
Umbukiso Wegalari (nge-WikiMedia Commons)
Umbukiso Wegalari (nge-WikiMedia Commons)

Umbukiso Wegalari (nge-WikiMedia Commons)

Kade ngenza ukunakekelwa okuningi kokuqukethwe muva nje; uyazi, ukuthambekela kwakamuva kwemfashini kokuqukethwe kwedijithali. Okungenani, ngithemba ukuthi imfashini, ngoba intuthuko enhle ephonsa isikrufu emisebenzini yokulethwa okuzenzakalelayo.

Ukukhethwa kokuqukethwe kusetha ungqimba wokuhlela lapho kuhanjiswa izindaba nolunye ulwazi. Abahleli abangabantu bakhetha izindaba abasebenzisi babo "abadinga" ukuzazi, njengenye indlela yokubakhukhula ngokuqukethwe okukhethwe ngokuhlelwa kwe-algorithm abasebenzisi babo "abangafuna" ukukwazi.

Endabeni yekhasimende elilodwa, sikhetha izindaba eziyishumi ngeviki ukuphinda sizithumele ku-Twitter naku Facebook amakhasi. Lezi zindaba azihlobene ngqo nemikhiqizo ethengiswa yinkampani, kepha ziyathakazelisa noma ziyakhathaza ngoba zihlobene nomkhakha webhizinisi wenkampani. Ukuze usebenzise ibinzana eligodliwe, “wengeze inani:” ukukhetha izindaba zangaphandle ezinokwethenjelwa kumakhasimende abo kwakha ukwethembana futhi kuzimise njengomthombo weqiniso.

Cue I-Google News, osekhuphuke waqala ukuhlola isigaba “Sokukhethwa Komhleli” emiphumeleni yabo yezindaba. IMashable inokuthunyelwe okuhle ngalokhu kuthuthuka, kepha ngivumele ngifingqe: Inkampani isebenzisane nabashicileli abanjengo Slate.com, Reuters futhi Washington Post abakhetha ngesandla izindaba ezifanele ukulethwa kanye nezixhumanisi zezindaba ezikhiqizwe ngokuzenzekelayo ukuqhubekisela phambili ukulethwa kokuqukethwe kube ngokwakho.

Lokhu okuqukethwe okungaphekiwe komuntu akugcini ngokubaluleka kokubukwa kwezethulo zezindaba, kudonsela ukunaka ezindabeni ezingabaluleka ekwazisweni komphakathi, kepha kungaqokomisa izindaba amapulazi wokuqukethwe azenzakalelayo angazishaya indiva. Ngaphezu kwalokho, kukhona ukubaluleka kwezincomo, njengoba kuzalwe yi-Facebook Likes, ama-retweets ku-Twitter, nokunye okunjalo.

Okuqukethwe okunconywayo (okukhethiwe) kudonsa ukunaka kwethu ngoba siyazi ukuthi othile uhlale phansi wacabanga ngokubaluleka kwaleyo ndaba. Noma ngabe siyalazi iqembu elincomayo ngqo (abangane bethu be-Facebook noxhumana nabo be-Twitter) noma cha (abahleli be-Slate noma i-Washington Post), siyazi ukuthi umuntu ucabanga ukuthi indaba ethile ibaluleke ngokwanele ukuthi iqinisekiswe ukubekwa okuvelele. Lowo ngumuzwa wokuzethemba nokwethemba okungekho i-algorithm yekhompyutha engakunikeza.

Lokhu kuzethemba kuyanda ngaphezu kokulethwa kwezindaba nje. Izinkampani ezingekho ebhizinisini lokushicilela zisengakwazi ukugcina okuqukethwe kumakhasimende azo njengendlela yokwandisa ukuthengisa nokuthengisa. Uma abantu bazi ukuthi Inkampani A ikhathalela ngokwanele ukuthi ikhethe izindaba ezibalulekile, ezihlobene nezintshisekelo zami futhi mhlawumbe ize inikeze neziphakamiso zosizo, abantu bazoyibona kahle leyo nkampani: njengomthombo othembekile wolwazi onentshisekelo kokungaphezulu nje kokuthengisa amawijethi .

Ucabangani? Ingabe ukwaneliseka kokuqukethwe kunenzuzo? Inamiphi imiphumela kumakhasimende? Beka amazwana kude.

4 Amazwana

  1. 1

    Math,

    Ukukhethwa kokuqukethwe kubaluleke kakhulu-njengomthetho wokuphakelwa kanye nokufunwa. Abantu ngokwemvelo bazoba nentshisekelo ezihlokweni ezihamba phambili ezihambisana nabo.

    Futhi lapho ugcwalisa ukufunwa njengombhali, unakekela ukuqinisekisa ukuthi kuyacatshangelwa futhi kunenhloso. Iphuzu elihle ngokwandisa ukuthengisa nokuthengisa.

    -Chelsea Langevin

  2. 2

    Siyabonga ngokufunda, iChelsea. Uletha iphuzu elibaluleke kakhulu engqondweni yami, ukuthi lokho okuqukethwe okunconyiwe / okukhethiwe kudinga ukucatshangelwa. Futhi abantu bayayazi futhi bayayiphendula.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.