Ukukhangisa Okuqukethwe

Ukugxila kokuqukethwe kwakho kungahle kulimaze isu lakho lokumaketha

Njengengxenye yesu lokusesha lilonke, besivame ukuba nezinkampani ezigxile kokuqukethwe kwakamuva, okuvamisile, nokubalulekile okuqhutshwa amagama angukhiye angandisa izinga nokuguqulwa kwezinto eziphilayo. Ukubhala izindatshana eziningi ezimfushane kungenye yalezo zeluleko esizishiyile eminyakeni yamuva. Kunezizathu ezimbalwa zokuthi kungani:

  1. Okuqukethwe okujulile - izinjini zokusesha zibalwa ngokuduma kokuqukethwe, isikhathi. Ukuduma kusekelwe kukhwalithi, ngakho-ke akumangazi ukuthi ama-athikili aqinile angaphezu kwamagama angu-1,000 akhula ngezinga. Akulona igama elithi; ukunemba kwama-athikili athola ukunakwa, okwabelwana ngawo ku-inthanethi, futhi axhunywe amasayithi ezinkampani zangaphandle afanelekile. Ama-athikili acwaningwe kahle anikeza inani kuzithameli zakho asebenza kangcono kunama-athikili angajulile, avamile.
  2. Okuqukethwe okuphindwe kabili โ€“ ngenkathi kungu-a inganekwane yokuthi okuqukethwe okuyimpinda kudonsa inhlawulo, kukhona ukungalungi kokubhala ngokuphindaphindiwe ngesihloko esifanayoโ€ฆ unamakhasi angaphakathi aqhudelana ngamagama angukhiye afanayo. Esikhundleni sokubhala i-athikili ngenyanga ngesihloko esinikeziwe, ukubhala noma ukuvuselela i-athikili ecwaningwe ngokuphelele futhi ephelele kuzoqinisekisa ukuthi ikhasi linikezwa ukunakwa kakhulu yizithameli zakho kanye nezinjini zokusesha.
  3. Ukugxila kwezithameli โ€“ ukubhala ngemikhiqizo namasevisi enkampani yakho ngokuphindaphindiwe akusizi ibhizinisi lakho ukwakha igunya nokwethemba izethameli zakho. Cabanga ngakho... yakho gxila iphezu kwakho kunasezilalelini zakho. Uma ufuna ukukhombisa ukuthi unegunya futhi ungathenjelwa ngumuntu ongase abe nethuba lokubonisana naye, ithemba lakho lidinga ukwazi ukuthi uchwepheshe zabo umsebenzi, hhayi owakho.

Masenze sengathi ngakha isu lokuqukethwe lezinkundla ezimbili zama-imeyili zokumaketha, Inkampani A kanye neNkampani B.

  • Inkampani A - Imininingwane yokuqukethwe ngemikhiqizo, izici, ukuhlanganiswa, namanani epulatifomu yawo. Usuku ngalunye, bakhiqiza iposi lebhulogi ngokuhambisana nogaxekile, izici, izindaba zempumelelo yekhasimende, kanye nezitayela zomkhakha. Okuqukethwe kugxile kakhulu kuma-imeyili, i-imeyili, i-imeyili, kanye ne-imeyili.
  • Inkampani B โ€“ Okuqukethwe kugxile ku izethameli nolwazi abalufunayo. Abenzi bezinqumo abathenga inkundla yokumaketha nge-imeyili banezinhlobonhlobo zezintshisekelo nezinselelo ngomsebenzi wabo. Isizukulwane sokuhola, analytics, ukwenza ibhajethi, ukuqasha, ukuhlola, ukukhiqiza, ubuholi, ukuqashelwa... umsebenzi wengcweti yokumaketha nge-imeyili unezilinganiso ezimbalwa. Ngaphezu kwalokho, isikhulu cishe sichitha isikhathi esincane noma sangasisebenzisi nhlobo
    sisebenza ku inkundla kunabasebenzi babo - ngakho-ke abanayo intshisekelo emininingwaneni enomkhawulo.

Ngisebenzise ukumaketha nge-imeyili njengesibonelo esiyinhloko ngoba lokho kwakuyisipiliyoni sami nge-ExactTarget. Njengomphathi womkhiqizo kanye nomxhumanisi wokuhlanganisa, bengigxile kakhulu kumkhiqizo wethu nalokho okulethwayo. Nokho, kaningi, ngangibuka njengoba ubuholi obuphezulu bethengisa ini izikhwepha kungenzeka ezinkampanini ezinkulu uma zibambisene nathi. Eqinisweni, ukusebenzelana kwethu okuningi okubaluleke kakhulu kwakudinga ukwenziwa ngendlela oyifisayo okungakaze kube khona endaweniโ€ฆ futhi ingxenye encane yalokho kuthuthukiswa kwachithwa ekwakheni izixazululo zobunikazi ngemva kokusayinwa kwenkontileka.

Ngamanye amazwi, kwakungeyona imikhiqizo, izici, noma izinsizakalo ezithengisiwe ekuhlanganyeleniโ€ฆ bekungu amathuba ezathengiswa. Ubuholi obuphezulu bukhombisile ukuthi bayaliqonda kahle ibhizinisi le-prospection kangangokuthi bangabasiza banqobe izinselele zabo futhi basungule ukudlula noma yibaphi abaqhudelana nabo.

Izinkampani ezithuthukisa okuqukethwe okugxile kuphela emikhiqizweni nakumasevisi azo zilahlekelwa ukusebenzelana nabathatha izinqumo. Uma uqondisa ulwazi olusekelwe kuzethameli kunenkampani, uzobona ukwabelana okuningi, izixhumanisi eziningi, izingxoxo eziningi, nokuguqulwa okwengeziwe. Uma iyingcosana, ibonakala ngokucindezela futhi indiva njengesibambiso sokuthengisa.

Uma ubhalela eyakho izethameli futhi ubadonsele kusayithi lakho ngokuqonda kwakho izinselele zabo, uzonikeza inani elithe xaxa kumathemba akho nakumakhasimende. Umgomo wokuqukethwe kwakho kufanele kube nguwena Ukufakazela ezithamelini zakho ukuthi uyaziqonda izinselele zazo futhi unezixazululo ezizobasiza bafinyelele amakhono abo. Uma zibona ukuthi unegunya emsebenzini wabo, bazokwethemba ngomkhiqizo wakho.

Yilokho umtapo wokuqukethwe kufanele ugxile ekwakheni.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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