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Ingabe Okuthunyelwe Kwakho Kwebhulogi Kufanele Kube Ngomthelela Omkhulu We-SEO (Okwamanje…)?

Ukubhala okuthunyelwe kwebhulogi kuyindlela enhle yokuheha izivakashi ezintsha kuwebhusayithi yakho, ukukhulisa izinga lenjini yakho yokusesha, futhi umise inkampani yakho njengomholi wemicabango yemboni. Kodwa Okuthunyelwe kwakho kwebhulogi kufanele kube isikhathi esingakanani SEO umthelela? Kulokhu okuthunyelwe kwebhulogi, sizohlola ubude obufanelekile bokuthunyelwe kwebhulogi, izici ezithinta ubude bokuthunyelwe kwebhulogi, kanye nemikhuba engcono kakhulu yokubhala okuthunyelwe kwebhulogi okude.

Ingabe Ubude Bokuthunyelwe Buthinta i-SEO?

Yebo... kodwa ngifuna ukuphumela obala lapha. Uma ngenza Usesho lwe-Google ngombuzo olula... mhlawumbe, Ingabe izinja zingadla izaqathe?, Ngicabanga ukuthi kuyinhlekisa ukuthi umphumela wosesho wokuqala ungamagama angu-2,030. Kungakho, ngokwami, ngikholelwa ukuthi i-Google izobhujiswa ngaphandle uma ikwazi ukukhipha injini yengxoxo eqhutshwa yi-AI enikeza izimpendulo ezinereferensi ngaphezulu. I-SERP ngezigidi zemiphumela yamakhasi. Isayithi lodokotela wezilwane eligunyaziwe kufanele likwazi ukuba nendatshana yamagama angamakhulu ambalwa ephendula umbuzo kafushane futhi engachithi isikhathi sabasebenzisi bokusesha.

Lokho kusho...

Kunobufakazi obuqand' ikhanda bokuthi ubude bokuthunyelwe bungaba nomthelela ku-SEO. I-algorithm ye-Google umusa ama-blog amade ngoba avame ukufundisa futhi aphelele. Okuthunyelwe okude nakho kuvame ukuba nama-backlink amaningi kanye nokwabelana komphakathi, okungasiza ekukhuphuleni izinga le-SEO.

Ngizongeza ukuthi abasebenzisi bakude maningi amathuba okuthi baskene ikhasi lakho bese beskrola kunalokho okumele bakuchofoze kusixhumanisi sangaphakathi kwelinye ikhasi. Angifuni kuzwakale sengathi ngimelene nokuqukethwe okude. Ngokuphambene nalokho, ngikholelwa ukuthi indatshana ende, ephelele enikeza yonke imininingwane umsebenzisi wakho wenjini yokusesha azama ukuyithola ibalulekile empumelelweni yakho.

Buyini Ubude Obulungile Bokuthunyelwe Kwebhulogi?

Uma kukhulunywa ngobude bokuthunyelwe kwebhulogi, ayikho impendulo elingana nosayizi owodwa. Izinhlobo ezihlukene zokuthunyelwe kwebhulogi zidinga ubude obuhlukile ukuze kusebenze kahle. Ubude obufanele bokuthunyelwe kwebhulogi buncike enjongweni yakho kanye nezethameli. Ngokuvamile, okuthunyelwe kwebhulogi kufanele kube phakathi kwamagama angu-600 no-2,000 ubude. Okuthunyelwe okufushane kwamagama angama-300-600 kwanele ukwenza iphuzu, kuyilapho okuthunyelwe kwamagama angaphezu kuka-2,000 kungahlanganisa isihloko esiyinkimbinkimbi ngokujula.

Ubude bokuthunyelwe kwebhulogi buthintwa izici ezimbalwa, ezihlanganisa uhlobo lokuqukethwe, injongo yokuthunyelwe, nezithameli okuhloswe kuzo. Isibonelo, okuthunyelwe kwe-listicle kungase kube kufushane kunokufundisa okujulile. Ngokufanayo, okuthunyelwe okuhloswe kwabaqalayo kungase kube kufushane kunokukodwa okuqondiswe kubafundi abanolwazi.

Bengihlale ngeluleka amakhasimende ami ukuthi ubude obufanelekile banele ukuchaza kahle isihloko… futhi kungasekho. Kungani? Ngoba nginentshisekelo enkulu yokuthuthukisa ulwazi lwesivakashi sami kunokuzama ama-algorithms egeyimu. Uma ngibeka kancane kodwa ngiguqula kakhudlwana, makube njalo.

Buyini Ubude Obumaphakathi Bokuthunyelwe Kwebhulogi?

Ubude obumaphakathi bokuthunyelwe kwebhulogi cishe ngamagama ayi-1,000. Nokho, lokhu kungahluka kuye ngohlobo lokuqukethwe nenjongo yakho. Isibonelo, ama-listicles kanye nokuthunyelwe kwabachazi kuvame ukuba kufushane, kuyilapho okokufundisa okujulile nemihlahlandlela kuvame ukuba kude. Ukwengeza, okuthunyelwe okuhloswe kwabaqalayo kungase kube kufushane kunalezo ezihloselwe abafundi abanolwazi kakhulu.

Izindlela Ezinhle Kakhulu Zokubhala Okuthunyelwe Kwamabhulogi Amade

Ukubhala okuthunyelwe kwebhulogi okude kungase kusabise, kodwa akudingekile ukuba kube njalo. Nawa amanye amathiphu okubhala amaposi ebhulogi amade azobandakanya abafundi bakho futhi akusize wenze isikhundla esiphezulu emiphumeleni yenjini yokusesha:

  • Hlukanisa okuthunyelwe kwakho kube yizingxenyana ezincane, ezigayekayo njengoba ngenzile ngalesi sihloko. Sebenzisa izihlokwana namachashazi ukuze wenze okuthunyelwe kwakho kufundeke kalula.
  • Sebenzisa okubonwayo ukuze uhlukanise umbhalo futhi ubambe ukunaka kwabafundi.
  • Faka izixhumanisi zangaphakathi zokuthunyelwe okuhlobene nezixhumanisi zangaphandle eziya emithonjeni efanele.
  • Faka ukubizelwa esenzweni (I-CTA) ekupheleni kokuthunyelwe kwakho. Kubalulekile ukukhumbula ukuthi lokho kubizelwa esenzweni kungase futhi kube ukuhlinzeka ngokuqukethwe okuhlobene okuzosiza isivakashi.

Ngeluleka ngokumelene nemifudlana engapheli ye ukukhiqizwa kokuqukethwe futhi, esikhundleni salokho, ngakha i- umtapo wokuqukethwe. Amakhasimende ethu akleliswe kahle ngenxa yokuthi ukugxila kwethu akukhona ezikhathini noma izikhathi eziningi zama-athikili esiwakhiqizela iklayenti, ukucwaninga izihloko azithakaselayo nezihambisana nebhizinisi... kanye negunya lebhizinisi kanye nokwethenjwa ngamakhasimende angaba khona.

Ibhulogi yakho akufanele ibe nokuthunyelwe okungu-1,000 okungamagama angu-2,000 ucezu olumayelana nezinhlanganisela zamagama angukhiye angu-5 ozilandelayo. Ibhulogi yakho kufanele igxile ekunikezeni inani kumathemba akho nakumakhasimende ukuze abone ukuthi uyawaqonda, izinselele zawo, kanye nemboni yawo, futhi ukuze ukwazi ukunikela ngemikhiqizo namasevisi akho ngaphezu kwevelu okuqukethwe kwakho okunikezwayo. Iposi ngalinye lebhulogi kufanele liqondiswe futhi liphelele.

Ukugxila Komsebenzisi kuqhathaniswa ne-Algorithm Focus

Omunye wozakwethu une- ipulatifomu yokumaketha ingcebo, I-ejenti yesoso. Basebenzisa incwadi yezindaba, ibhulogi, kanye ne-podcast egxile ezinseleleni nasezinzuzweni zokuba umenzeli wezindlu ophumelelayo. Baxoxisane ngezindaba zomthetho, izikweletu ze-VA, ukuthuthwa kwebhizinisi, izintela zesifunda kanye nezifundazwe, ezomnotho zesifunda, isiteji sasekhaya, ukushintshashintsha kwezindlu, njll. Okugxilwe kukho kokuqukethwe kwabo akukhona ukuhlinzeka ngamathiphu avamile angatholakala kwenye indawo; wukunikeza ulwazi oluvela ezinsizeni zemboni ezizosiza amathemba awo kanye namakhasimende ukuthi adayise ngempumelelo futhi akhulise ibhizinisi lawo.

Kodwa akulula. Okokuqala, kufanele bacwaninge ukuthi luyini usuku empilweni ye-ejenti kanye nazo zonke izinkinga abaphonselwa inselelo ngazo. Ngemuva kwalokho, kufanele bakhe ubuchwepheshe babo noma bethule abanye ochwepheshe ukuze basize amathemba namakhasimende abo. Futhi kufanele bakwenze konke lokho ngenkathi beqhubeka nokuhlala bencintisana nenkundla yabo.

Umthelela ukuthi wabo umtapo wokuqukethwe isibe yinsiza enkulu embonini futhi bakha ubudlelwano besikhathi eside nababukeli. Ngamathemba, asebephenduke insiza abahlale becabanga ngayo ngokuqukethwe kwabo kwekhwalithi. Kumakhasimende, bawasiza ukuthi aphumelele futhi ajabule ngemisebenzi yawo.

Ubude bokuqukethwe buqhathaniswa nekhwalithi yokuqukethwe

Buza ababhali abaningi ngesilinganiso sokucwaninga nokubhala i-athikili, futhi impendulo ijwayelekile:

Lithini igama elibalwa nesikhathi esinqunyiwe?

Leyo mpendulo iyangibulala. Nakhu okufanele ube ngumbuzo:

Obani abalaleli futhi yini inhloso?

Kuleli qophelo, umbhali angenza ucwaningo lokuqala ngokuncintisana, izinsiza, kanye nobuntu bezithameli eziqondiwe futhi abuye nesilinganiso sokuqedwa kwesihloko nezindleko. Anginandaba nobude bokuqukethwe; Ngiyakukhathalela ukunemba kokuqukethwe. Uma ngishicilela isihloko esimayelana nesihloko, ngifuna ukuphendula yonke imibuzo ehlotshaniswa nalokho okuqukethwe. Ngifuna ukunikeza amaqiniso nezibalo. Ngifuna ukufaka imidwebo, amashadi, izithombe, namavidiyo. Ngifuna lesi sihloko sibe i-athikili enhle kakhulu ku-inthanethi.

Futhi lapho sishicilela i-athikili ephelele, ecwaningwe kahle, engcono ukwedlula noma yimuphi omunye umthombo, ubude bokuqukethwe kwaleyo ndatshana buye buba bude, kunjalo. Ngamanye amazwi:

Ngenkathi ubude bokuqukethwe buhambisana nezinga lenjini yokusesha nokuguqulwa, akunjalo imbangela amazinga angcono nokuguqulwa. Ukwenza ngcono ikhwalithi yokuqukethwe kubangela amazinga aphezulu nokuguqulwa. Futhi okuqukethwe kwekhwalithi kuhambisana nobude bokuqukethwe.

Douglas Karr, DK New Media

Ngalokhu engqondweni, ake sibheke ukuhlangana (hhayi okuyimbangela) kobude bokuqukethwe, ukwenziwa kahle kwezinjini zokusesha, kanye nokuguqulwa kule infographic enemininingwane evela kuCapsicum Mediaworks, Ubude Bokuqukethwe Buthinta Kanjani I-SEO Nokuguqulwa. Okuqukethwe kwekhwalithi ephezulu okwenzeka ukuthi kube ne- ukubalwa kwamagama aphezulu Izinga elingcono, labiwa ngokwengeziwe, lifaka isikhathi eside, lijula ​​kakhulu, lenyusa ukuguqulwa, lihola izinkomba, futhi lehlise amazinga e-bounce.

Quality okuqukethwe okuyifomu ende kuwutshalomali olungcono… okwamanje.

Ubude Bokuqukethwe Buthinta Kanjani i-SEO Nokuguqulwa

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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