Izingcingo Ezenzweni: Izinkinobho Ezingaphezu Kwamane Ekhasini Lakho Lewebhu

Contextual Call to Action

Uzwile amazwi, iziqubulo, neziqubulo zabadayisi abangenayo yonke indawo: Okuqukethwe yinkosi! Esikhathini sokumaketha kwedijithali okuqhutshwa ngabathengi, okusebenziseka kalula, okugxile kokuqukethwe, okuqukethwe cishe kuyinto yonke. Icishe idume njenge I-HubspotIfilosofi ye-Inbound Marketing ingenye yezimbangela zabo eziyinhloko: ukubizelwa esenzweni (I-CTA).

Kepha ngokujaha kwakho ukwenza izinto zibe lula futhi ithole kuwebhusayithi! unganaki ububanzi bokuthi yini a call-to-action ngempela. Kungaphezu nje kwenkinobho ephathekayo - ehlakaniphile noma ngenye indlela - ehlala kuma-imeyili akho, amabhulogi, kanye namakhasi okubikezela futhi eyisa abasebenzisi endaweni oyikhethayo.

Encwadini yakamuva, Umhlahlandlela Womkhangisi Wokukhuthaza Okuqukethwe, I-Element Three (umqashi wami) ichaze kabanzi ukuthi imidiya ehlanganisiwe yenza kanjani - okungukuthi, ukusebenzisa imidiya ephethwe, ezuziwe, nekhokhelwayo – ukuphromotha okuqukethwe kubalulekile empumelelweni yalokho okuqukethwe. Ku-eBook, sicacisa ukuthi izibhengezo ze-CTA nezinkinobho kuyisici esibalulekile semidiya esiphethwe wukuphromothwa.

Kodwa kunokuningi kuma-CTA kunezinkinobho namabhanela nje. Qhubeka ufunde ukuze ufunde ezinye izibonelo ezintathu eziyimfihlo zalapho ungakha khona umbulali ubiza isenzo ukukhangisa okuqukethwe kwakho.

Khokhela Ukudlala

Akumangazi ukuthi imidiya ekhokhelwayo iyindlela esebenzayo yokuthola amehlo amasha kokuqukethwe kwakho – ekuhlolweni okukodwa kokulawula nenkampani yomshwalense wezempilo, i-E3 ibone ukwanda kwethrafikhi cishe ngo-800% ngenxa yephromoshini ekhokhelwayo iyodwa! Kodwa njengoba abakhangisi beqhubeka besebenzisa iziteshi ezikhokhelwayo - i-PPC, isibonisi, ukumaketha kabusha, kanye nezenhlalo - into eyodwa evamise ukungahlolisiswa umlayezo.

Umbhalo wesikhangiso sakho ungenye yezinto ezibaluleke kakhulu emizamweni yakho ekhokhelwayo - kungaba izikhangiso zosesho lombhalo kuphela noma ukubonisa imiyalezo yezikhangiso. Kubandakanya ulimi oluthile lwesenzo - okungaphezulu kokufunda bese uchofoza ukuze ubone - ekhophini yakho yesikhangiso kubalulekile ukuze uthole ukuchofoza. Ngemuva kwakho konke, kufanele uthole ukuchofoza kwesikhangiso ngaphambi kokuthi uthole ukuguqulwa kokunikezwayo.

Yilokho-ke iMeta

Sisesikhathini sokuziba amasiginali ajwayelekile ewebhusayithi alawulwa umsebenzisi, njengezincazelo ze-meta, izihloko zamakhasi, namathegi ezihloko. Akwanele ukuthi i-Google ikubeke kwacaca ukuthi izisebenzisa kanjani lezi zimpawu ukuze iklelise amawebhusayithi ethu, kodwa lawa masignali avame ukunganakwa asebenza kahle ngokunyenya ekuthuthukiseni ulwazi lwakho lomsebenzisi - kanye nokuchofoza kwakho udlule.

Imfihlo: Ukusetshenziswa okufanele akusithuthukisi ngempela isignali yakho ye-SEO, kodwa ukungabi khona kwazo kuwuphawu olucacile lokuthi iwebhusayithi yakho ayinandaba futhi kufanele ishaywe indiva izinjini zokusesha.

Cishe wonke amaklayenti kanye nethemba eliza ngomnyango wakho linenkinga eyodwa ejwayelekile: idatha yabo ye-meta is screwed up. Isikuluziwe = ilahlekile, yinde kakhulu, okuqukethwe okuyimpinda noma nje okungalungile. Kungani kunendaba lokhu? Ngoba inomphumela obucayi kwizinga lakho, ithrafikhi, nokuguqulwa kwakho.

Ngiyakwazi okushoyo. Woza mfo. I-Google isivele ithe ayisebenzisi izincazelo ze-meta ezilinganisweni zokusesha. Futhi uzobe uqinisile. Kepha lokho i-Google ekucabangayo ngukuchofoza ngokusebenzisa isilinganiso kusuka enjini yabo yokusesha kuya ekhasini lakho - kanye ne- Ukuphela kokuphathwa onakho kulokhu izihloko zakho ze-meta nezincazelo. Lezi zimpawu ziyizincingo ezicacile ezenzelwa amathemba akho, abavakashi abangaba khona besiza kanye nokuthengisa kwakho okulandelayo.

Namanje awuqiniseki? Zama lokhu ngosayizi - esimweni seklayenti lesoftware, i-Element Three inyuse isilinganiso sokuchofoza (i-CTR) esisuka ku-Google siye emakhasini aso wewebhu ngo-15% - kuphela ngokubuyekeza izihloko zemeta nezincazelo. Akukona konke lokho - nalu uhlu lwamamethrikhi asemqoka ayisi-5 athuthukiswe ngalokhu kuphela
izibuyekezo:

  • Ukuchofoza - kuthuthukiswe i-7.2%
  • CTR - kuthuthukiswe i-15.4%
  • Inani lezivakashi - kuthuthukiswe i-10.4%
  • Inani lezivakashi ezintsha - kuthuthukiswe i-8.1%
  • Isilinganiso se-Bounce - kuthuthukiswe i-10.9%

Isifundo: yeka ukudebeselela amasiginali ewebhusayithi okulawulayo - ngisho nalawo afihliwe "ameta". Zibalulekile ku-Google. Zibalulekile kubasebenzisi bazo. Kufanele zibalulekile kuwe.

Umcimbi Wenhlalo Weminyaka Eyinkulungwane

Imfihlo iphumile kwezenhlalo - okuthunyelwe ngezithombe okutholayo ukuthandwa okuningi nokuphindaphindwa okuningi kunabangenayo.

Futhi amapulatifomu akamuva omphakathi acishe aqhutywe ngezithombe, kusuka ku-Instagram kuya kuTinder.

Kepha uchitha isikhathi esingakanani ngemuva kokukhetha isithombe esifanele ukwenza umlayezo njengobuqili? Ukudala ukuphuthuma nokwenza okuthile kokuthunyelwe kwakho kwezokuxhumana kubalulekile, futhi i-CTA eyenziwe kahle kufanele ibe isiqalo, hhayi ukuphela.

Cabanga ngalokho ofuna abasebenzisi bakwenze, ufuna ukuthi bakwenze kanjani, futhi nini. Qiniseka ukuthi lokhu kuyalingana ngandlela thile - akunandaba ukuthi isibalo sabalingiswa bokuthunyelwe kwakho sithini.

Vele, ungadala isenzo ezithombeni nakumavidiyo wakho, futhi. Izithombe zemikhiqizo emisha, abantu bavula amaphakheji, izici ezintsha ezicwebezelayo - uhlu luyaqhubeka nokubonwa okusebenzayo.

Ividiyo ikunikeza amathuba engeziwe wokuzithengisa wena kumathemba akho. Faka ukubizela esenzweni okucacile ekuphumeni kwakho kwevidiyo nokuvalelisa. Yazisa abasebenzisi ukuthi uyabakhathalela, ukhona futhi ulungele ukuphendula.

Kugcine Kuphakeme Futhi Kuqinile

Okokugcina, khumbula ukuthi usezweni elihambahambayo. Ukulula akusho okuqukethwe okuncane - kepha kusho umsindo omncane phakathi kwabasebenzisi bakho nenhloso yokugcina. Sebenzisa izingcingo zakho ukwenza isenzo kusenesikhathi futhi kaningi. Kaningi, singcwaba izinkinobho zethu, amagama wezenzo nokukhokha okukhulu ezansi kwekhasi.

Esikhundleni salokho, qiniseka ukuthi i-quid pro quo ingaphambili nendawo maphakathi - noma okungenani ngaphezu kwesibaya. Gcina imiyalezo yakho iphoyinti. Sebenzisa izenzo zesenzo njengokufunda, ukufunda, nokushaya, bese ufika enyameni yeminikelo yakho kungekudala. Ungakwazi futhi kufanele usebenzise le mihlahlandlela kuzo zonke izibonelo ze-CTA ezingenhla - amabhanela, izinkinobho, ukusesha okukhokhelwayo (bhida phezulu ezintweni ezingaphansi - uma ungaphumeleli, akufanele ukubhida ku…), ubonise futhi ukhokhele izikhangiso zomphakathi, ividiyo , imilayezo yomphakathi, nemininingwane yakho ye-meta.

Thatha umbhali wakho wamakhophi uyophuza isiphuzo, umnikeze leso sikhundla esimfanele, bese usebenza - sebenzisa amagama akho kahle. Ukubizelwa kwakho esenzweni kanye namakhasimende wakho azokuthanda futhi.

One comment

  1. 1

    Ngiyabonga @marketingtechblog no @dustinclark izeluleko eziwusizo kakhulu. Vumelana ikakhulukazi namazwana wedatha ye-meta yewebhusayithi yakho. Njengoba wazi idatha yakho ye-meta (isb. Isichazamazwi sewebhusayithi) yikhophi yesikhangiso sakho somkhiqizo kuwebhu ebukwa ngezinjini zokusesha. Ngakho-ke kufanele ilungiswe kahle futhi yenziwe kahle njengenkulumo kamongameli. 🙂 Njengoba usho, izinkampani eziningi azikwazi ukuwina ngokushesha. E-Altaire sisebenza nabathengisi be-imeyili emikhankasweni yabo ye-imeyili kaKhisimusi njengamanje sisiza ukulungiselela nokuhlola konke okwenzekayo. Kepha uma amawebhusayithi engakalungi namathuba angachithwa. Ukudlulisa izeluleko zakho.

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