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I-Infographic: Uhlu lwakho Lokuhlola Lokuthuthukiswa Kwezinga Lokuguqulwa

Martech Zone wabelane ngezihloko ku ukusebenza kwesilinganiso sokuguqulwa (CRO) esikhathini esedlule, ehlinzeka ngesifingqo samasu kanye nezinyathelo ezijwayelekile zenqubo. Le infographic evela eqenjini eCapsicum Mediaworks ingena emininingwaneni eyengeziwe, ihlinzeka Uhlu Lokuhlola Lokuthuthukisa Izinga Lokuguqulwa ngesihloko esihambisana naso esichaza kabanzi ngenqubo.

Bala izinga lakho lokuguqulwa

Kuyini Ukuthuthukiswa Kwezinga Lokuguqulwa?

Ukuthuthukiswa Kwezinga Lokuguqulwa kuyindlela ehlelekile yokwenza izivakashi zewebhusayithi zithathe isinyathelo esifiselekayo, njengokuthenga umkhiqizo noma ukubhalisela incwadi yezindaba. Inqubo yokuthuthukisa izinga lokuguqulwa ihlanganisa ukuqonda okujulile kokuziphatha kwezivakashi. Amabhizinisi angaqoqa imininingwane futhi asebenzise idatha enjalo ukuze akhe isu le-CRO eliqondisiwe.

Nirav Dave, Capsicum Mediaworks

I-ejensi yethu iqapha futhi isebenzele ukuthuthukisa amazinga okuguqulwa kumakhasimende ethu njengengxenye yesu eliphelele lokumaketha kwedijithali… kodwa siyamangala ukuthi mangaki ama-ejensi nezinkampani ezingasifaki lesi sinyathelo esibalulekile. Iminyango yezokumaketha, ikakhulukazi ezikhathini ezinzima zezomnotho, imatasatasa isebenzisa amasu okumaketha kangangokuthi ngokuvamile ayinaso isikhathi sokuthuthukisa lawo masu. Lena indawo eyimpumputhe enkulu, ngokubona kwami, futhi indiva isu elinenzuzo ephezulu ekutshalweni kwezimali.

Libalwa Kanjani Izinga Lokuguqulwa

\text{Conversion Rate}= \left(\frac{\text{New Customers}}{\text{Total Visitors}}\right)\text{x 100}

Ake sibheke isibonelo:

  • Inkampani A ayenzi i-CRO. Bashicilela izindatshana zeviki zosesho lwendalo, bakhiphe imikhankaso yezikhangiso ngokungaguquki, futhi bashicilele incwadi yezindaba noma bafake amathemba abo ohambweni lwamakhasimende oluzenzakalelayo. Nyanga zonke, bathola amathemba ayi-1,000 100 abaholayo abaqeqeshiwe, futhi okuholela ezinkontileka ezivaliwe eziyi-10. Leli izinga lokuguqulwa elingu-1%.
  • Inkampani B yenza i-CRO. Kunokuba bashicilele ama-athikili amasonto onke okusesha kwezinto eziphilayo, bathuthukisa ama-athikili akhona kusayithi labo... behlisa imizamo ngesigamu. Basebenzisa lezo zinsiza ukuze bathuthukise imikhankaso yabo yezikhangiso, amakhasi okufika, ukubizelwa ezenzweni, nezinye izinyathelo zohambo. Nyanga zonke, bathola amathemba angama-800 aphenduka abahola abaqeqeshiwe abangama-90, futhi aphumele ezinkontileka ezivaliwe eziyi-12. Leli izinga lokuguqulwa elingu-1.5%.

Ngenkampani ngayinye, u-75% wamakhasimende abo avuselela noma athenge imikhiqizo namasevisi engeziwe unyaka ngamunye. Ikhasimende elijwayelekile lihlala iminyaka embalwa. Isilinganiso sokuthengisa singama- $ 500 futhi isilinganiso senani lokuphila (I-ALV) yi-$1500.

Manje ake sibheke imbuyiselo ekutshalweni kwezimali (RIO).

  • Inkampani A (Ayikho i-CRO) – $5,000 ebhizinisini elisha elengeza amakhasimende angu-10 angeza u-$1,500 lilinye phakathi nokuphila kwawo… ngakho-ke u-$15,000.
  • Inkampani B (CRO) – $6,000 ebhizinisini elisha elingeza amakhasimende angu-12 angeza u-$1,500 lilinye phakathi nokuphila kwabo… ngakho-ke u-$18,000. Lokho kungukukhuphuka ngo-20% kuyo yonke imali engenayo.

Vele, lesi yisibonelo esenziwe lula ngokweqile kodwa sinikeza ukuqonda ukuthi kungani i-CRO ibalulekile. Inkampani B ngokobuchwepheshe ifinyelele izethameli ezimbalwa zamathemba kodwa yaveza imali engenayo enkulu. Ngingaze ngiphikise ngokuthi, ngokwenza i-CRO, iNkampani B inethuba elikhulu lokuthola amakhasimende anenani elikhulu kuneNkampani A. Umgomo we-CRO ukukhulisa amathuba okuthi amathemba athuthukele esinyathelweni esilandelayo ohambweni lwayo lokuthenga ngaso sonke isikhathi. . Lokhu kwandisa i-ROI ye wonke umkhankaso ukuthi uyakufeza.

Ayini Amazinga Okuguqulwa Ajwayelekile?

Isizinda sokuthenga se-inthanethi esimaphakathi sibe nezinga lokuguqulwa elingu-4.4% lokudla neziphuzo, kulandele imikhiqizo ye-Health & Beauty enezinga lokuguqulwa elingu-3.3%. Amawebhusayithi asebenza kahle kakhulu akalwe ngezinga lokuguqulwa elifika ku-15%.

I-Statistica

Lokhu kufanele kukupendele isithombe esicacile njengoba unquma ukuthi usebenzise noma cha izinsiza ukuze ukhuphule izinga lakho lokuguqulwa. Iqiniso lokuthi ungase uthole cishe 5 izikhathi amakhasimende nezithameli ezikhona kufanele zikukhuthaze ukuthi ufake ukuthuthukiswa kwezinga lokuguqulwa esu lakho lokumaketha kwedijithali!

Uhlu Lokuhlola Lokuthuthukisa Izinga Lokuguqulwa

Ngingakukhuthaza ukuthi uchofoze ukuze uthole i-athikili ephelele eyabhalwa iCapsicum Mediaworks ukuze ihambisane ne-infographic yabo. I-infographic ichaza izihloko ezilandelayo ezingu-10 ukuze zikusize ngokuthuthukisa izinga lokuguqulwa kwakho:

  1. Iyini i-CRO?
  2. Ungabala kanjani izinga lakho lokuguqulwa
  3. Ukuqalisa nge-CRO'
  4. Ukuqonda idatha yobuningi nekhwalithi
  5. Amasu okuthuthukisa izinga lokuguqulwa
  6. Ukuhlolwa kokuguqulwa (A/B).
  7. Amasu okuthuthukisa ikhasi lokubikezela lokuguqulwa
  8. Idizayini yewebhusayithi emaphakathi yokukhulisa amanani okuguqulwa
  9. Ama-call-to-action asebenzayo (CTAs) ukuze akhuphule amanani okuguqulwa
  10. Ukubaluleka kokubhala phansi imizamo yakho ye-CRO.

Izibonelo Zamasu Akhuphula Amazinga Okuguqulwa

Nazi ezinye izibonelo zamasu afakwe esihlokweni:

  • Ukuthumela kwamahhala kuyadingeka ezitolo eziku-inthanethi. Kulindelwe ngamakhasimende. Amabhizinisi angakhava izindleko zokuthumela ezintengo zomkhiqizo. Nokho, gwema ukubiza umkhiqizo kakhulu. Amakhasimende ahlala ebheke ezinye izindlela ezithengekayo.
  • Inqola yokuthenga kufanele ihlale ibonakala. Uma kungenjalo, abasebenzisi ngeke bakwazi ukuyithola.
  • Thuthukisa amazinga akho okuguqulwa nge isofthiwe yokulahla inqola yokuthenga. Le softhiwe ithumela isaziso se-imeyili kumakhasimende alahle izinto manje ahlezi ezinqoleni zawo zokuthenga.
  • Tholakele ukuphendula imibuzo yamakhasimende akho. Nikeza usizo 24/7 usebenzisa i-chatbots noma isofthiwe yengxoxo ebukhoma.
  • Engeza kahle futhi ukuzulazula okulula ukuya iwebhusayithi yakho. Amakhasimende akho akufanele alwele ukwenza imisebenzi elula.
  • Faka izihlungi okuvumela abasebenzisi ukuthi bahlunge ngemikhiqizo yakho ukuze bathole kalula abakudingayo.
  • Kulezi zinsuku, wonke amawebhusayithi afuna abantu babhalise, okungenza abantu bayeke, kubenze bashiye iwebhusayithi yakho ngaphandle kokuthenga. Vumela abantu ukuthi bathenge imikhiqizo ngaphandle kokubhaliswa. Qoqa kuphela amagama namakheli e-imeyili.
uhlu lokuhlola lokuthuthukisa izinga lokuguqulwa

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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