Izibalo nokuhlolaUkukhangisa OkuqukethweI-Social Media & Influencer Marketing

Amasu ama-4 Wokuguqula Izivakashi Ezintsha Zibe Ngababuyayo

Sinenkinga enkulu embonini yokuqukethwe. Cishe yonke insiza eyodwa engiyifunde ekukhangiseni kokuqukethwe ihlobene nayo ukuzuza izivakashi ezintsha, ezifinyelela new khombisa izithameli, futhi utshale imali kuzo Emery iziteshi zemidiya. Wonke lawo ngamasu wokutholwa.

Ukutholwa kwamakhasimende kuyindlela ehamba kancane, enzima kakhulu, futhi ebizayo yokwengeza imali ngaphandle kwanoma iyiphi imboni noma uhlobo lomkhiqizo. Kungani leli qiniso lilahleka kumasu wokumaketha okuqukethwe?

  • Cishe kube ngu-50% ukuthengiselwa amakhasimende akhona kunamathuba amasha sha ngokusho Amamethrikhi Wokumaketha
  • Ukunyuka okungu-5% kokugcinwa kwamakhasimende kungakhuphula inzuzo ngama-75% ngokusho I-Bain neNkampani.
  • I-80% yemali engenayo yenkampani yakho izovela kumakhasimende akho akhona angama-20% ngokusho I-Gartner.

Uma ibhizinisi lakho linikela ngesikhathi namandla kumasu wokugcinwa kwamakhasimende, futhi uyaqaphela ukuthi amasu wokuthengisa wokuqukethwe aqhuba amakhasimende amasha, akunangqondo yini ukuthi - ohambweni lwamakhasimende akho - ukuthi ukusiza izivakashi zakho ezintsha ziguquke kube izivakashi ezibuyayo zombili kubiza kahle futhi izokhulisa kakhulu imali engenayo? Kungumqondo ovamile.

Martech Zone iyaqhubeka nokukhula kwamadijithi amabili unyaka nonyaka ngaphandle kokuchitha imali ukuthenga izivakashi ezintsha. Vele, sithi okuningi kwalokhu kukhula kubangelwa ukuthuthuka okuqhubekayo kokubili kokuhlangenwe nakho komsebenzisi nekhwalithi yokuqukethwe - kepha amanye amasu esiwasebenzisayo asemqoka kakhulu futhi kulula ukuwasebenzisa:

  1. Okubhaliselwe imeyili - Thuthukisa incwadi yakho yezindaba izivakashi zokuqala nge izigelekeqe noma inhloso yokuphuma amathuluzi. Ukuxhumana ngezinzuzo zencwajana yakho bese unikeza uhlobo oluthile lokukhuthaza izivakashi kungashayela ama-imeyili ambalwa… okungaphenduka kube amakhasimende isikhathi eside ..
  2. Izaziso zesiphequluli - Iningi leziphequluli manje selihlanganise izaziso zedeskithophu ezinhlelweni zokusebenza zazo zombili i-Mac noma i-PC. Sifake i-a push isaziso isisombululo. Uma ufika kusayithi lethu ngeselula noma ideskithophu, ubuzwa ukuthi ufisa ukuvumela izaziso zedeskithophu noma cha. Uma ubavumela, isikhathi ngasinye lapho sishicilela uthunyelwa isaziso. Sengeza inqwaba yababhalisile nsuku zonke ngamakhulu abuya isonto ngalinye.
  3. Okubhaliselwe Okuphakelayo - ukwenza ngcono nokuhlanganisa a isevisi yokubhalisela okuphakelayo iyaqhubeka nokukhokha. Abantu abaningi kakhulu bakholelwa ukuthi okuphakelayo kufile - kepha siyaqhubeka nokubona ababhalisile abasha abaningi beviki ngalinye nezinkulungwane zabafundi zibuyela kusayithi lethu.
  4. Ukulandela Komphakathi - Ngenkathi ukuthandwa kokuphakelayo kunciphile, ezenhlalo ziye zancipha. Ngemuva kwethrafikhi yenjini yokusesha, ithrafikhi yemithombo yezokuxhumana ingumlingani wethu ophezulu wokudluliselwa kusayithi lethu. Yize kungenzeki ukuhlukanisa leyo thrafikhi phakathi kokulandelayo komunye umuntu noma okwethu, siyazi ukuthi njengoba sikhule ukulandela kwethu ukuthi ithrafikhi yokudlulisa ithuthuka ngokufana.

Ukugcinwa kwabafundi akugcini ngokwenza abantu babuyele. Abafundi abaqhubeka nokubuya, bafunde okuqukethwe kwakho, futhi bahlanganyele nomkhiqizo wakho ngokuhamba kwesikhathi bayakubona ngegunya onalo futhi bakhulisa ukuthembela kwabo kuwe. Ithemba yi-lynchpin eqhuba isivakashi singene kumakhasimende.

Kwimibiko ye-Google Analytics yokuziphatha, ungabuka i- Umbiko omusha ngokubuyela emuva. Njengoba ubheka lo mbiko, qiniseka ukuthi uguqula ibanga ledethi bese uhlola inkinobho yokuqhathanisa ukuze ubone ukuthi isayithi lakho ligcina abafundi noma lilahle iningi labo noma cha. Khumbula, kunjalo, ukuthi ivolumu yangempela ayifakwanga ngoba i-Google Analytics incike kumakhukhi aqondene nedivayisi ethile. Njengoba izivakashi zakho zisula amakhukhi noma zivakashela kumadivayisi ahlukene, azibalwa ngokuphelele futhi ngokunembile.

Imiphumela yethu

Eminyakeni emibili edlule, sigxile iningi lotshalomali lwethu kumasu okugcina. Ngabe kusebenzile? Impela! Ukuhambela kubuyele ku-85.3% on Martech Zone. Gcina engqondweni, lokhu akuhlukile izivakashi - lokhu ukuvakasha. Siliphindaphinde inani lezivakashi ezibuyela kungakapheli iviki elingu-1 zivakashele okokuqala isayithi. Ngakho-ke - inani lezivakashi ezibuyayo lenyukile, inani lokuvakasha kwesivakashi ngasinye esibuya, futhi nesikhathi esiphakathi kokuvakasha sincishisiwe. Lokho kubalulekile… futhi imali engenayo isebenza kangcono kakhulu.

Isivakashi esibuyayo sinamathuba amaningi okuthi sikuthumele enkampanini ongayisiza, noma sikuqashe ngokwaso. Uma unganaki inani lezivakashi ezibuyela kusayithi lakho, uchitha isabelomali esiningi, amandla nesikhathi.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

Izihloko ezihlobene Nalesi

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.